© 2013 IBM Corporation

Cloud Computing – en ny Service Management udfordring

Henning Glegg-SørensenCloud Services, IBMSeptember 26th, 2013

2 © 2013 IBM Corporation

On today’s smarter planet, businesses globally are challenged to innovate while managing an unprecedented rate of change.

200 billion 60,00062%of workloads will be cloud-

based

cyber attacksevery day

physical assets with IT

intelligence

1 billion consumers will

have smartphones

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New technology is playing a critical role in achieving organizational objectives.

1 Technology factors People skills Market factors Macro-economic

factors Regulatory concerns Globalization

Source: IBM CEO Study

For the first time, CEOs identify technology as the most important external force impacting their organizations

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While the CEO sees technology as key, the CIO and IT face pressures that are rapidly becoming unsustainable.

$12B, 9%

51 B, 38%

$70B, 53%

$25B, 15%

$82B, 51%

$55B, 34%

$28B, 13%

$131B, 62%

$54B, 25%

$25B, 10%

$171B, 68%

$56B, 22%

2000 2005 2010 2013

While overall spending grew 89% from $133B to $252B, management of infrastructure grew at 235% and now represents close to 70% of total

Manag

emen

t spe

nd

Overall spend

+235%

+89%

$51B, 38%

Source: IDCManagement Server Power and cooling

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Fuels investments inINNOVATION

Drives need for continuous IT OPTIMIZATION

OPTIMIZATION INNOVATION

Today’s Leaders are Leveraging Cloud to Balance Optimizing their Existing Systems with Innovation

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The Economics of Computing are Changing

Rethink IT

Reinvent business

Thus, organizations are creating business-IT partnerships to apply technology in new, innovative ways

Lower costs and efficiency of systems of record

Transformation and innovation in new modes of engagement

Improve operating dexterity

Reinvent client relationships

Provide new profit opportunity

React with agility Speed innovation Improve economics

Value delivered

Change management

Test provisioning

Install database

Install of operating system

Provisioning environment

Design and deploy business applications

From traditional To cloudMonths

Weeks

1 day

1 day

▄

Months

Days or hours

20 minutes

12 minutes

30–60 minutes

51% cost savings

Days/Weeks

“Our commitment to informed decision making, led us to consider private clouddelivery of Cognos via Cloud, which is the enabling foundation that makes

possible +$20M savings over 5 years.”– IBM Office of the CIO

Cloud: creating and delivering IT services

7

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Two major application deployment models have emerged in cloud adoption

Scalable

Virtualized

Automated Lifecycle

Heterogeneous Infrastructure

Cloud Enabled

Elastic

Multi-tenant

Integrated Lifecycle

Standardized Infrastructure

Cloud Native

+Existing

Middleware Workloads

EmergingPlatform

Workloads

Compatibility with existing systems“Systems of Record”

Exploitation of new environments“System of Engagement”

SoftlayerSCE+

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Adoption patterns are emerging for successfully beginning and progressing cloud initiatives

Cut IT expense & complexity through a cloud enabled data center

Accelerate time to market with cloud platform services

Gain immediate access with business solutions on cloud

Innovate business models by becoming a cloud service provider

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Common Open Standards Technology and Industry Ecosystem

DeployDesign

Business Process as a ServiceSoftware as a Service

Platform as a Service

Infrastructure as a Service

Consume

Enables private/hybrid cloud service delivery and management

Cloud Enablement Technologies

Secure and scalable cloud managed services platform

Managed Cloud Services

Pre-built cloud SaaS business applications and solutions

Cloud Business Solutions

SmartCloud capabilities are built on common platform, with a commitment to open standards.

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A global hosting leader

Top 100,000 SitesBy Hosting Provider

Source: Hostcabi.net

Customers 21,000 in 140 countries

Devices 100,000

Employees 685

Data centers 13

Network PoPs 17

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A working definition

Cloud (n) On-demand compute with consumptive billing

• On-demandRapidly provisioned services

• ComputeServers, network, storage, firewalls, ancillary services

• Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly

• Initial model – virtualized multi-tenancy computing – does not meet requirements for 100% of applications and use cases

• For broadest applicability, user-selectable levels of performance and isolation are required

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IBM Global Technology Services

13

Move lower tier’s production workloads and test & development to the Cloud…Cloud via IBM Softlayer (a possible solution)

Free trial in one monthhttp://www.softlayer.com/info/free-cloud

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A better platformUnified architecture with common management and programming interfaces

• Common command and control interface across a unified architecture 

• Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API

• All deployed on-demand and provisioned in real-time

• Ideally suited to big data deployments, high I/O and latency-sensitive apps

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Standardized, modular infrastructureOne platform, myriad solutions to serve a broad range of customer requirements for performance, isolation

• Highly flexible architecture• One platform for public cloud servers,

private clouds, bare metal servers• Complete integration• Unified systems management & API• Technology-neutral platform• Support for broad range of operating

systems, virtualization platforms• Build hybrid, distributed, high-

performance architectures and manage from a single pane of glass

• Pay by the hour or the month for a truly variable IT operations model

x86 Server

Bare Metal

Private Clouds

Virtual Servers

Public Clouds

Hybrid Clouds

?

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Robust, full-featured API – Application Programming Interface

Improves customer control, reduces error, increases flexibility

SoftLayer API provides 1,600 function calls to over 200 services

Supports REST, SOAP & XML-RPC interfaces

Enables full auto-scaling implementations

Comprehensive documentation, libraries and support

Functions include:• Automatic server deployment• Service provisioning• Reboots & reloads• Ticketing• Hardware configuration• Software load• DNS• Network• Storage• Security scans • Monitoring

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Service portfolio

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21,000 leading-edge customers*

Social

Software as a Service

Mobile & Communications

Marketing and Digital Media

Enterprise

Hosting & Service Providers

Games and Entertainment

Platform as a Service

Bump Voxer Instapaper Yelp

* SoftLayer references

19 © 2013 IBM Corporation

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Global footprint

13 data centers

17 network PoPs

Global private network

100,000SERVERS

21,000CUSTOMERS

22,000,000DOMAINS

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• High-performance public network with transit from multiple tier-1 carriers• Secure OOB management via VPN• Private network for intra-application and inter-facility communications,

access to shared services• Native IPv6 support• Virtual racks for integrated management• Complete suite of network services

Triple-network architecture