co-creative innovation smartees webinar
TRANSCRIPT
#INSITES
#INSITES
Guess some of
my favorite brands
Which brand is this?The Boston Consulting Group, 2014
Which brand is this?The Boston Consulting Group, 2014
Which brand is this?Market Realist, 2014
Robin Chase, 2014
Age Rooms Hotels Countries
4 650,000 192
65 645,000 4400 100
93 610,000 3800 88
44 530,000 4452 92
Which brand is this?
What do they have in common?
Jumping the curve
Innovation beyond the product
Platform for diversity
What could be a future favorite?JIBO
and develop a platform for diversity?
What’s in the mix?
How to think beyond the product
I D E A
I D E Aincubation diversity empathy assessment
ID Aincubationdiversity assessment
Eempathy
Impact
measurement
#5
empathy
To develop relevant ideas and
concepts, companies need to identify
with and understand the context, the
emotions and the (unarticulated) needs
of their customers.
I love discovering new neighborhoods in
my city. Now that I am a parent I am
rediscovering the city in a new way, but I
feel limited in my mobility. I wish their was
a quicker way to conquer the city together
with my baby.
Urban parents insight
Impact
measurement
#5D
diversity
Impact
measurement
#5
diversity
Generating ideas is the act
of connecting experiences and
synthesizing new things. More is better.
More diverse is better.
In ideation,
quantity of ideas
leads to quality
The Eastgate Centre (Zimbabwe) by Mick Pearce
Look outside
your organization
Going to a lounge bar is about bonding
with my friends, about sharing stories.
When I can’t get the waiter’s attention to
order a round of drinks, my friends feel
like I’m not interested in their stories. It
would be nice to have an easy way to let
him/her know I want to order a drink.
Lounge insight
Who to involve?
Internet users
(per 100 people)International Telecommunication
Union, World Telecommunication/ICT
Development Report and database,
and World Bank estimates.
From passive ‘consumers’ to
Impact
measurement
#5I
incubation
Impact
measurement
#5
incubation
As innovation is by nature an
iterative process, empathy and
diversity need to be an integral part
of the process, not just an ad hoc
intervention. Ideas shape in time,
so does collaboration.
Ideas shape in time
NPD is an iterative process
Deep dive activities
Bottom-up activities
(Spontaneous
discussions)
Matching the iterative innovation flow
Time
Inte
ns
ity
48 hour activities
EXPERIENCE
Overnight
idea screener
Game of Context
Sample screening
Mission statement
Picture upload
Concept evaluation
IDincubationdiversity
4 principles of
Co-creative Innovation
Aassessment
Eempathy
