research in the mobile mindset smartees webinar (gmt session)
TRANSCRIPT
Research in the Mobile Mindset
Smartees Webinar
This is the full slidedeck of our ‘Research in
the Mobile Mindset’ Smartees Webinar
(GMT session). The main focus is on how
market research can help brands with
their mobile marketing challenge. The
main theme is elaborated, followed by some
interesting case studies from Kinepolis,
Andres & Vodafone.
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THE CONSUMER VIEW
ALL DEVICES, ALL THE TIME, YOUR CHOICE
The Consumer View
@Annaliezze
@Sebastienvl
Yes No
Using the mobile app really
helps me staying in touch
more with the community “ “
Does mobile make community members
less engaged?
@Annaliezze
@Sebastienvl
1/Recruitment
? ?
Exploring
@McDonaldSimon
@Anoukw1
?
2/Surveys
3/ Communities
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@Sebastienvl
Going beyond the method
Customer trial journey
@Annaliezze
@Sebastienvl
1/Recruitment
? ?
Exploring
@McDonaldSimon
@Anoukw1
2/Surveys
3/ Communities 4/ Mobile marketing
@Annaliezze
@Sebastienvl
1/Recruitment
? ?
Exploring
2/Surveys
3/ Communities 4/ Mobile marketing 5/ Reporting
@Annaliezze
@Sebastienvl
Discovering new territory
A new eco system
New information
Mobile marketing
@Annaliezze
@Sebastienvl
Get in
touch
Sébastien Van Laere, Research Consultant
+44 20 7870 2571
Annelies Verhaeghe, Head of Research Innovation
+32 9 269 14 06