smartees summer school: collaborating for growth

@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

Challengesof companies willing to

GROW

Solutionsfor companies willing to

GROW


#1. We are one

but not the

same


#2. Living in the

fast lane


#3. I’ve got the

power


#4. Me, myself

and I


#5. Blurred lines


#6. The fall of the

mighty


#7. Another brick

in the wall


60/40


60/40

<15


60/40

<15

70%


60/40

<15

45%

70%


Limits of the 20th century models


“Doing the same thing over and over again

and expecting different results is stupidity”


Challengesof companies willing to

GROW

Solutionsfor companies willing to

GROW


SPEED UP YOUR

INTERNAL CLOCK

#1


Looq

iPow

DigiPower

Okeyn

CamKix

Jökul

Savfy

iProtect

Rollei

Selfie stick

Look ridiculous

Shoot great


Hig

h

Lo

w

Direct Indirect

Level

in t

he o

rgan

izati

on

Relationship with consumers

EXECUTIVES MANAGEMENT

FRONTLINE STAFF

Organization-wide:Everyone needsTo be involved


120 urban parents

7 cities

3 weeks

2900 postsUrban Parents

Consulting Board


Impact:Repositioning the brand


New productinnovations

Prioritize product ideas

Guide internal discussions


The story of the

longboardstroller


LEARN FROM THE

EDGES

#2


BRAND BEATS

PRODUCT

#3


EMBRACE

WE

#4


CHERISH

DIVERSITY

#5


PEER 2 PEER

CONNECTIONS

#6


GLOCALisation

#7


Sleep Well

Community

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Identifying Sleeping problems

In China


http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vKI8Y76uBdg6tM&tbnid=MP48_-HnlyZ7wM:&ved=0CAUQjRw&url=http://www.telefoonaccushop.nl/categories/Philips-accu/&ei=dKWDUfLqBIiw0AWQiYCYBA&bvm=bv.45960087,d.d2k&psig=AFQjCNHeQndAJFC5IE5wkjJqjjKQDBifPQ&ust=1367668450591277

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vKI8Y76uBdg6tM&tbnid=MP48_-HnlyZ7wM:&ved=0CAUQjRw&url=http://www.telefoonaccushop.nl/categories/Philips-accu/&ei=dKWDUfLqBIiw0AWQiYCYBA&bvm=bv.45960087,d.d2k&psig=AFQjCNHeQndAJFC5IE5wkjJqjjKQDBifPQ&ust=1367668450591277

TechniqueConsumers as culture

experts


http://www.colourbox.com/image/box-with-antique-chinese-relaxation-balls-isolated-on-white-image-2085771

http://www.colourbox.com/image/box-with-antique-chinese-relaxation-balls-isolated-on-white-image-2085771

#1. Speed up

your

internal

clock #2. Learn

from the

edges

#3. Brand

beats

product

#4. Embrace

we

#5. Cherish

diversity

#6. Peer to

peer

#7.Glocal-

isation


#8?


Sophie Van Neck

[email protected]

+32 9 269 15 39

Dries Verhaeghe

[email protected]

+32 9 269 14 28


smartees summer school: collaborating for growth

Marketing

challenges of companies

fast lane

blurred lines