Coca Cola “Hello Happiness”

The Coca Cola Company• The Coca Cola Company is not only owner of Coca Cola but of

other products such as Sprite, Minute Maid, Fanta, Dasani, Nestea, Ice Mountain, Nestle Chocolate and etc.

• The first company “Coca Cola Company” is founded on 8th of May, 1886 by Asa Griggs Candler

• In 1910 the second company “The Coca Cola Company” is created due to Coca Cola Company burning down earlier that year. That was the first huge obstacle Coca Cola has to encounter.

• 1936 was the second huge obstacle Coca Cola faced that still reigned to this day – the rise of Pepsi.

• Coca Cola is known for their creative advertisements and their rivalry start and comebacks to Pepsi’s advertisements “THE COKE VS PEPSI WAR”

Example

Fun Fact: The Coca Cola drink or better known as the

“Coke” was actually created accidentally when trying to discover a cure for morphine

addiction and the common cold.

Hello happiness

Open Happiness is a global marketing for The Coca – Cola Company that was rolled out worldwide in the first half of 2009 following the company Coke Side of Life advertising campaign.

It was developed by either the McCann-Ericson or the Wieden + Kenedy creative agency.

Coke installed five special phone booths in Dubai labor camps

Accepted Coca-Cola bottle caps instead of coins.In exchange for the cap from a bottle of Coke

which costs about fifty-four centsMigrant workers could make a three-minute

international call. The ad shows laborers in hard hats and reflective

vests lining up to use the machine and grinning, for the first time in the video, as they wait.

Hello Happiness Campaign

OBJECTIVES

To show human compassion

Promote recycling

Importance Of Family And Human Compassion

• They connect with their family even they are far away from

them.

• To them family is their life.

• They worked hard just to earn money for their family.

• They workers suffer together just to earn and make their family

happy.

• What coca cola did is a right thing because if we put ourselves in

their shoes then we might feel how exactly they felt.

Themes of Advertisement

• This ads shows how the situation of the labourers from the South Asia that has to be away from their families.

• This advertisement captures the heart of those who watch it

Benefits of Coca-Cola “Happiness Hello” Campaign

1. Low paid foreign workers to make international calls

2. Free three-minute international phone calls3. Unspecified locations for a month and

operational for ten hours a day.

CONCLUSION • Immigrant workers were from South Asia: their culture is,

they are all very family oriented. Video: they work thousand miles away from home & they miss their family very much

• Coca Cola based in Dubai were focusing on their culture where the Arabians are very compassionate

• Coca Cola have thought of taking extra effort to bring happiness to the foreign workers

• Advertisement : to show that their culture is to help people in the simplest way that can make other people happy