Coca-Cola KI QuestionsJustin David Pineda

MSBUSIN

July 23, 2016

Key Intelligence Topics (KIT) from Herring

• STRATEGIC DECISIONS AND ACTIONS, including the development of

strategic plans and strategies.

• EARLY-WARNING TOPICS, including competitor initiatives, technological

surprise, and governmental actions.

• DESCRIPTIONS OF THE KEY PLAYERS in the specific marketplace,

including competitors, customers, suppliers, regulators, and potential partners.

Company Goal: 3 billion drinks per day by

2020

Coca-Cola Profile

• 1886 in Atlanta, GA

• Invented by Dr. John Pemberton

• Sold 9 glasses per day

• Today…

• More than ten billion gallons of syrup produced.

• Sold in all countries except Cuba and North Korea

Decision Topics: Should Coca-Cola change its

current strategy to achieve its 2020 vision?

• Will Coca-Cola’s sales increase and meet its 2020 vision with its current strategy?

• What new products can Coca-Cola introduce to meet its 2020 vision?

• What are ways Coca-Cola can do to reduce cost of its products and increase its sales?

• What are Coca-Cola’s strategic plans to reach its market that they haven’t reached before?

• Is there an initiative by Coca-Cola to look for cheaper ingredient replacements to reduce product cost and gain more profit?

Key Player Topics

• What activities do competitors do to attract customers and choose their products instead?

• What are the preferences of those customers that do not buy Coca-Cola products?

• In what specific places Coca-Cola products do not sell very well and why?

• Are there other available suppliers that can provide similar services in a more efficient and/or cheaper cost?

Warning Topics: What vulnerabilities can affect

Coca-Cola product sales?

• What are the advocacies of anti-

softdrinks groups that can affect

product sales?

• What are valid and high severity

threats that must be addressed by the

company coming from social media?

• What are the effects of tax hike for

soft drinks in terms of sales and

product patronage?