competitive intelligence using social signals
TRANSCRIPT
Revealing Your Competitor’sProspect ListCOMPETITIVE INTELLIGENCE SOCIAL SIGNALS
CompetitiveIntelligencebased onremarkablyeasy to findsocial signalsThe methods explained in thispresentation might seemimmoral or disrespectfultowards your competition, butthey surely work great.
Now, let’s get practical.
SOCIAL SIGNALSON LINKEDIN
The world’s most popular B2B network is the best source to find Intel on your competitor’s prospect list
(even with the latest restrictions and limitations).
S T E P 1 :S O C I A L S I G N A L S O N L I N K E D I N
Get customer's email address sothat you can use it for the request,I suggest choosing ‘Other’,otherwise you can also connect viaa shared group or other options.
SEND CONNECTREQUEST TO THECOMPETITOR’SSALES PERSON
Courtesy of Linkedin, once you areconnected with a user you can seehis new connections — seeing anybuying persona over there? Great.Snatch that prospect.
MONITORINGFOR NEWCONNECTIONS
S T E P 2 :S O C I A L S I G N A L S O N L I N K E D I N
Users can block the ‘New’ tab fromappearing on their connection list,this makes our work more tricky,you have to navigate through theconnection box until you find newconnections which match yourbuyer persona.
MONITORING NEWCONNECTIONS(WHEN THE ‘NEW’TAB DOESN’TAPPEAR)
S T E P 3 :S O C I A L S I G N A L S O N L I N K E D I N
While some users block thisfeature, you can take a peek ontheir recent activities and lookfor interesting events likecomments, likes, or page followswith companies that match yourbuying persona profile.
TRACK RECENTACTIVITY
S T E P 4 :S O C I A L S I G N A L S O N L I N K E D I N
While this might be a bit morevague, you can scan for peoplewho comment or liked a post andagain, look for your buyingpersona profile.
CHECK OUT THECOMPANYLINKEDIN PAGE
S T E P 5 :S O C I A L S I G N A L S O N L I N K E D I N
SOCIAL SIGNALSON TWITTER
While Twitter doesn’t really compare to the amount of accurateintelligence you can get from Linkedin, it still provides us with someidea and/or validation on who is checking out your competitors and
vice versa. The following methods can be applied to the companyTwitter page or their team member’s pages.
FOLLOWERS / FOLLOWINGS O C I A L S I G N A L S O N T W I T T E R
POSTS INTERACTIONS O C I A L S I G N A L S O N T W I T T E R
LIKESS O C I A L S I G N A L S O N T W I T T E R
Don’t forget to apply the reverseprincipals on yourself — think twicebefore approving your friendlycompetitor connect request.
HAPPY HUNTING!
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