computer applications unit b social media. what is social media? social media is not just sites like...
TRANSCRIPT
Computer Applications Unit B
Social Media
What is Social Media?
• Social Media is not just sites like Facebook and Twitter.
• Social Media is the means of interactions among people in which they share, create, and/or exchange information and ideas in a virtual community.
• One of the first examples of a social media site was Geocities.
• Social media has positives and negatives.
• We’ll examine a few and their impact on culture.
• Myspace saw its beginnings as a social networking site in August 2003.
• Myspace almost bought Facebook in 2005, but rejected Zuckerberg’s asking price of $75 million.
• Myspace was bought by Viacom for $580 million in July 2005.
• Myspace was overtaken by Facebook in 2008, and has seen a continuous loss in memberships since.
• Myspace has tried to reinvent itself as a social entertainment site.
• Created in 2004 by Mark Zuckerberg, Facebook started as social network for just Harvard students.
• Due to the success of Facebook, Zuckerberg expanded it to other colleges, and eventually opened Facebook to everyone.
• Facebook has many features that have kept it going by allowing outside development of applications not just internal buggy ones that plagued Myspace.
• Many of the social effects of social networking have been studied from users that use Facebook.
• Twitter is both a social networking site and a microblogging service.
• Launched in 2006, the site rapidly gained popularity and has been coined the “SMS of the internet”. (SMS stands for Short Message Service)
• Messages are kept to 140 character tweets that users of the service not only post their thoughts with, but can subscribe to and learn from celebrities, corporations, etc.
• Instagram is the online photo-sharing, video-sharing, and social networking service.
• Distinct in that photos are confined to a square shape: a throwback to the old Polaroid cameras.
• Available on both iOS systems and Android, there is currently no plans to migrate support for Windows phones.
• Bought by Facebook in 2012, the company has been allowed to maintain it’s independent management.
Pros of Social Media
• Marketing Research-Mobile social media applications offer data about offline consumers at a level of detail that was before limited to online companies.
• Communication-Company to consumer: allows a company to establish a connection to a customer. User-generated content: users get a say in things, leaving reviews and feedback.
• Sales and Promotions-Companies tailor promotions to specific users.
• Relationship development and loyalty programs-Companies create loyalty programs that allow users discounts or perks.
• E-Commerce-Influence on the trends and popularity of goods.
Cons of Social Media
• Trustworthiness- Information in the social network may not have counter information to judge against.
• Reliability-A social media site, such as Twitter, may not apply to those who do not use the service.
• Ownership of content-Even though users upload their content, the data is housed on the social media’s servers. Also personal information may be leaked out due to security flaws.
• Privacy-People post many details about their lives online. Some of the information is gathered without knowledge and is used in data mining.
• Effects on interpersonal relationships-People may try to used social media to fulfill perceived social needs, but are typically disappointed. Lack of face-to-face communication can contribute to feelings of loneliness.