Pre-Event

Interaction Total numbers of likes, comments, shares content updates by fans

Reach Total number of people who saw the Page post

Engaged User The number of people who clicked anywhere in your posts

64.861

Page Score (Social Bakers)

Fans Growth (9 June 13 July)

10.849Talking About This

Reach 659.887

Engaged Users 14.369

TotalInteractions

Total Likes Post

Total Comments Post

Total Shares Post

40.521

38.945 (96,11%)

1.362 (3,36%)

214 (0,53%)

PRE EVENT CAMPAIGNJune 9 July 13 2012

352.954Total Fans 9 June

417.815Total Fans 13 July

THE MOST ENGAGING CONTENT

11.409Followers per 9 June

371Total Tweets

@SiCornettoBoy

Total Mentions 10.937

1.855Followers Growth

#CornettoSummerFest

28.798.538Impressions

127Total Retweets

4.679.370Reach

7.160Tweet Used Hashtags

3.655Participant Used Hashtags

PRE EVENT CAMPAIGNJune 9 July 13 2012

Followers per 13 July 13.264

High engagement &

99% positive feedback

http://www.youtube.com/user/icecreamoflove

VIDEO VIRAL CAMPAIGN

Total 75.487 views in a month!

http://www.youtube.com/user/icecreamoflovehttp://www.youtube.com/user/icecreamoflove

KOL Video

BATTLE OF THE BAND

31 Schools31 Videos

7,797 VOTES less than a month !

Promote Voluntarily

#CornettoShoutIdeaFrom 14 June - 29 June

WINNER!!!

KPI Result

102,110 people visited this siteVisits: 120,042Unique Visitors: 102,110Page Views: 503,606

Pages / Visit: 4.20Avg. Visit Duration: 00:02:28

Bounce Rate: 24.77%% New Visits: 85.06%

85.12% New Visitor (102,174 Visits)14.88% Returning Visitor (17,868 Visits)

COOL PLATFORM

video attached

13,770 people visited this siteVisits: 16,599

Unique Visitors: 13,770Page Views: 59,668

Pages / Visit: 3.59Avg. Visit Duration: 00:02:22

% New Visits: 82.95%

83.05%New Visitor (13,785 Visits)16.95%Returning Visitor (2,814 Visits)

video attached

Pre-Event summaryIt is important to have activities on pre-event period,

especially when it is relevant to the event.

Competitions have a big role to raise awareness at pre-event period. By promising audience to perform and made their idea comes true attract people to join the activity.

More ideas submitted via twitter than facebook due to mobile behavior that teens have. Moreover, facebook used by fans who come from other region than Jakarta

A synergy between video talent and KOL is really important to boost awareness and create a conversation in social media. Therefore, by making KOL as a video talent really is effective to create viral.

Pre-Event summary

Suggestion: It is even a great idea to involve KOL on the event to do a live tweet to engage more users.

Suggestion: To maximize the engagement of the event, it is better to include a contract to buzz the event on guest stars digital assets.

Summer Ice Cream Festival

589

Page Score (Social Bakers)

Fans Growth

63.958

Talking About This

Reach

17.676

Engaged Users 1.942

TotalInteractions

Total Likes Post

Total Comments Post

1.479

1.384 (93,58%)

95 (6,42%)

EVENTJuly 14 2012

13.453Followers

62Total Tweets

@SiCornettoBoy

Total Mentions 2.889

175Followers Growth (1 Day)

#CornettoSummerFest

19.759.243Impressions

87Total Retweets

2.875.426 Reach

6.435Tweet Used Hashtags

2.574Participant Used Hashtags

EVENTJuly 14 2012

2,5 tweets/personAvg. tweet per user

KOL

SOCIAL MEDIA ACTIVITY on the event

THE MOST ENGAGING CONTENT

THE MOST ENGAGING CONTENT

The increasement of followers and fans are not very significant during the event. It is caused by the

diversion of the events activity. Users are more likely to engage the events hashtag rather than

mentioning the brand account.

In Share It with Cornetto booth, a minimum number of videos and photos shared, because:Visitors were interested to visit booth that do a

wooz.in check-in.

Lack of information from MC and it got distracted by another similar activity 100

Cameras of DEV.

Wooz.in was not give a significant increasement of Cornettos fans and followers. Because it was

not a mandatory to activate the wooz.in

There are other show that has a vote mechanism used twitter hashtag, which makes

#cornettosummerfest couldnt be a trending topic.

Event summary

Post Event

7.181

Page Score (Social Bakers)

Fans Growth

5.899Talking About This

Reach 457.516

Engaged Users 7.919

TotalInteractions

Total Likes Post

Total Comments Post

5.226

4.981 (95,31%)

242 (4,63%)

Post EVENTJuly 15 August 1 2012

12.880Followers

77Total Tweets

@SiCornettoBoy

Total Mentions 1.653

#CornettoSummerFest

1.751.378Impressions

24Total Retweets

2.875.426 Reach

2.143Tweet Used Hashtags

1.019Participant Used Hashtags

Post EventJuly 15 August 1 2012

Insight

From the insights,Teens wants #CornettoSummerFest

become yearly event!!!

Insight

The cornetto summer fest event prompted a great conversation, Cornetto created an image the brand which created a spectacular event among teens eyes.

Audience has not been a loyal community, to create that we should maintain a consistent and strong personality content.

Post Event summary

Heres 12 Amusing Facts About

video attached