creating global content and new ad models with rcs€¦ · content monetization. we curate and...

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Creating Global Content and New AD models with RCS

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Page 1: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

Creating Global Content and New AD models with RCS

Page 2: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

1.6 Billion Interactions

100 Million Mobile Subscribers

35 Countries Served

We generate revenue for mobile operators, publishers, ODM’s and advertisers by providing discovery and content monetization.

We curate and personalize experiences on mobile devices to deliver rich intent-based content to users.

Offices Los Angeles | Miami | New York | Skopje | Hong Kong

About Us

Page 3: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

Case Study

1News Chatbotin partnership with Microsoft News

Page 4: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

Case Study: 1News

● 1News helps customers discover breaking news from the world’s most-trusted journalists and publications

● Search by category, share articles with friends, and sign up for daily news briefs.

● Powered by Microsoft News● Revenue via multiple channels: organic content,

native ads, push

Program Overview

Page 5: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

Case Study: 1NewsProgram Integration

Content Source

Content Source

Content Source

Native Ad Cards

Cross Promos

Ad Source

Ad Source

Ad Source

Page 6: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

Program Results

Case Study: 1News

Page 7: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

Subscriber RCS experienceMNO Program Launch

Page 8: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

RCS

PLATFORM

● Customer Service● Account Balances & Inquiries

MNO

Program Integration

Content Ad Platform

Cross Promo

Page 9: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

● Cross promotions of content● Plan balance and information at the customer's finger tips● Sponsored content as incremental revenue opportunity ● Purchase path top of funnel

Native Ad Cards

Cross Promos

MNO

Program Benefits

Page 10: Creating Global Content and New AD models with RCS€¦ · content monetization. We curate and personalize experiences on mobile devices to deliver rich intent- ... Powered by Microsoft

Our Expertise

We are an invested partner with MNO’s for RCS

Content Strategy and Thought Leadership

• Licensed Content from Leading Global partners- 50 Countries/107 Languages

• Top Utility Categories- News, Weather, Sports, Video, Search

• Speed-To-Market Strategies

• Subscriber Experience Optimization

Solution Design and Service Delivery

• Subscriber Experience Design

• Technical Documentation

• RCS Partner Integration Support

• Workflow Creation and Deployment

Ad Monetization, Measurement and Optimization

• Globally Integrated Ad stack with over 50 partners

• Program Value Measurement

• Program Optimization

• Continuous Value Targeting