csp monthly report december 2013
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CSP MONTHLY REPORT December 2013. Market Update. Market Update. Regular strikes and protests around Phnom Penh by garment factory workers and supporters of political opposition party – Sales affected. - PowerPoint PPT PresentationTRANSCRIPT
CSP MONTHLY REPORT December 2013
Market Update • Regular strikes and protests around Phnom Penh by garment factory workers
and supporters of political opposition party – Sales affected.
• Epson continues to be more aggressive in advertising and has converted more dealers’ signboards with Epson branding.
• Epson carried out roadshow promotion with Ahhoo 22 to 31 December.
• Smaller dealers are still displaying mainly best selling model - HP1050.
Market Update
Market Update
Market Share Overview
December Inkjet Printer Share
Model Brands %
Inkjet
Canon 27%
Epson 28%
HP 45%
TOTAL 100%
November Inkjet Printer Share
Model Brands %
Inkjet
Canon 22%
Epson 23%
HP 54%
TOTAL 100%
Top Selling Single Function Inkjet Printers in December
Market Update
No. Brand Model DP RSP Cheapest Dealer i-Qlick RSP
1 Epson T60 $ 180.00 Best Electronic
2 Epson L110 $ 90.00 $ 110.00 Davy Computer
3 Canon iX6560 $ 208.00 $ 232.00 i-Qlick $ 232.00
4 Epson R1390 $ 390.00 $ 430.00 Best Electronic
5 Epson R230X $ 190.00 Best Electronic
6 Canon iP2772 $ 41.00 $ 47.00 i-Qlick $ 47.00
7 HP DJ1000 $ 40.00 P Computer
8 Canon iP7270 $ 119.00 $ 123.00 i-Qlick $ 123.00
9 Canon iX7000 $ 304.00 $ 339.00 i-Qlick $ 339.00
10 HP DJ100 $ 460.00 Kim Heng
Market Update
Top Selling Multi Functions Inkjet Printers in December No. Brand Model DP RSP Cheapest Dealer i-Qlick RSP
1 HP DJ1050 $ 38.00 $ 48.00 IT Global Computer
2 HP DJ2050 $ 40.00 $ 55.00 Khun Heng
3 Epson L210 $ 115.00 $ 145.00 Best Electronic
4 Epson ME101 $ 78.00 Best Electronic
5 Canon E510 $ 90.00 $ 99.00 i-Qlick $ 99.00
6 HP DJ4500 $ 145.00 Kim Heng
7 Canon MP237 $ 65.00 $ 69.00 Kim Heng $ 69.00
8 HP DJ2515 $ 130.00 Kim Heng
9 Canon MG3170 $ 87.00 $ 97.00 Yotta Byte
10 HP DJ3515 $ 145.00 Kim Heng
i-Qlick’s Activities in December
i-Qlick’s Activities
• CCPC Gathering with Guest Speaker Teoh Peng Kee - 6 December
• Canon PIXMA Printing Booth at Raffles International College Graduation Night – 13 December
• i-Qlick Christmas Roadshow – 14 to 29 December
• Canon PIXMA Printing Booth and Creative Park Craft Marking at KTH Power Mall – 14 December to 5 January
CCPC Gathering
CCPC Gathering – 6 Dec• Date: 6 December (Friday)• Time: 5:30pm to 8:30pm• Venue: i-Qlick Canon Showroom, Level 2• Topic: Landscape Photography• Guest Speaker: Teoh Peng Kee, International
Photographer• Translator: Jerry Thai, CIA Lecturer
• Participants: 300• Video link: http://www.youtube.com/watch?v=cFHxXC73nnY
CCPC Gathering – Promotion for CCPC Members
CCPC Gathering
CCPC Gathering – Event Publicity • Event posters in universities and dealer shops• Event flyers in cafes, bars and dealers shops• Event SMS and emails to contact database• Follow-up calls to CCPC members • Facebook posting in i-Qlick FB page, CCPC group pages
and all relevant photography groups
CCPC Gathering
Time Activity
5:00 - 5.15pm Registration + play videos: EOS 100D, 70D, 700D and PIXMA
5:15 - 5:20pm Early Bird Lucky Draw
5:25 - 5:25pm MC opening speech
5:25 - 5:30pm Presentation on CCPC Siem Reap Gathering in November
5:30 - 5:35pm Presentation on CIA Photo Seminars in Universities
5:35 - 5:55pm CIA Upcoming Courses Presentation
5:55 - 6:00pm Presentation on Product Promotion for CCPC Members
6:00 - 7:30pm Teoh Peng Kee Presentation on Landscape Photography
7:30 - 7:45pm EOS 100D Presentation by CIA Lecturer Jerry Thai
7:45 - 8:00pm Final Lucky Draw
8:00 - 8:30pm Dinner and PIXMA Presentation
CCPC Member Gathering – Event Schedule
CCPC Gathering
Registration
CCPC Gathering
Early Bird Lucky Draw
CCPC Gathering
Opening Speech and Presentation on CIA Activities, School Seminars, CCPC Siem Reap and Product Promotion
CCPC Gathering
CCPC Gathering
Teoh Peng Kee’s Presentation on Landscape Photography
CCPC Gathering
CIA Lecturer Jerry Thai’s Presentation on ESO 100D
Final Lucky Draw
CCPC Gathering
PIXMA Presentation on Mobile Printing
CCPC Gathering
• More than 30 CCPC members gathered around the PIXMA printing booth to test out mobile printing
Exhibition of Teoh Peng Kee’s Pictures (printed by pro-printers), Product Display and CIA Booth
CCPC Gathering
Dinner Buffet
CCPC Gathering
CCPC Member Gathering – Feedback Survey 1. Overall Seminar Assessment Strongly disagree Disagree Neutral Agree Strongly Agree
1.1The topics covered are relevant and useful. 1% 0% 8% 46% 45%
1.2 It was easy to follow the content presented. 0% 2% 15% 45% 38%
1.3 The presentations were interesting and useful. 0% 2% 11% 43% 45%
1.4 Visual aids such as PowerPoint presentations were useful in helping me to understand. 0% 2% 17% 45% 37%
1.5 I am satisfied with this seminar. 1% 0% 6% 45% 48%
2. Presenter’s Effectiveness (Teoh Peng Kee on Landscape Photography) Strongly disagree Disagree Neutral Agree Strongly Agree
2.1 Teoh is knowledgeable in the topic he presented. 1% 0% 5% 34% 60%
2.2 Teoh was able to explain clearly. 0% 0% 5% 50% 45%
2.3 Teoh was well prepared and organized. 0% 0% 8% 42% 50%
2.4 Teoh was able to effectively answer the questions of participants. 3% 0% 11% 56% 30%
2.5 I enjoyed Jino’s presentation. 0% 1% 5% 50% 45%
3. Translator’s Effectiveness Strongly disagree Disagree Neutral Agree Strongly Agree
3.1 I was able to understand the translator easily. 1% 3% 12% 49% 35%3.2 The translator was clear and effective in his translation. 1% 2% 12% 48% 38%
4. Event Administration Strongly disagree Disagree Neutral Agree Strongly Agree
4.1 Notice, announcement and information about the seminar was provided in advance. 1% 1% 8% 45% 44%4.2 The time allocated for the seminar was just right. 1% 3% 19% 55% 22%4.3 i-Qlickstaff were courteous and helpful. 0% 0% 8% 50% 42%4.4 The room was well-prepared and set up for the seminar. 1% 3% 12% 47% 37%
CCPC Gathering
Canon PIXMA Printing Booth at Raffles
Canon PIXMA Printing Booth
• Event: Raffles International College Graduation Night
• Date: 13 December (Friday)• Time: 5:00pm to 9:30pm• Venue: Raffles Hotel• Printers on display: Two MG7170• No of participants: 200• No of app downloads: 12
i-Qlick Activities
Canon PIXMA Printing Booth at Raffles
i-Qlick Activities
Canon PIXMA Printing Booth at Raffles
Christmas Sales
Print media: Phnom Penh Post Raksmai Kampucha Daily Koh Sotepheap Daily Jian Hwa Daily Hua Shang Daily
Online media: CCPC Facebook Group i-Qlick Facebook i-Qlick Website Sabay.com Khmerload Porpok
Flyers: Phnom Penh 15,000
SMS Blast – 132 692 SMS
Emailers to all contacts in master database
Facebook Postings
Christmas Sales – 14 to 29 Dec• i-Qlick Roadshow - 21 to 29 Dec• Ahhoo Roadshow - 23 to 29 Dec• Video link: http://www.youtube.com/watch?v=B_bC7U6zfiE#t=48
Christmas Sales – i-Qlick Roadshow• i-Qlick Roadshow - 21 to 29 Dec• Online Christmas Game (same as our facebook Christmas Game) helped to draw in the
crowd
Christmas Sales
Christmas Sales – Ahhoo Roadshow• Ahhoo Roadshow - 23 to 29 Dec
Christmas Sales
Christmas Sales – Sales Report
No Products Usual RSP Promo RSP Free Gifts Total Sold
1 EOS 650D kit 18-55mm $800 $730 Bushnell Bino 8X21 + Scandisk SD 16Gb 7
2 EOS 100D kit 18-55mm $829 $799 Bushnell Bino 8X21 + Scandisk SD 16Gb 4
3 EOS 600D kit 18-135mm $899 $860 Bushnell Bino 8X21 + Scandisk SD 16Gb 14
4 EOS 60D kit 18-55mm $950 $870 Bushnell Bino 8X21 + Scandisk SD 16Gb 2
5 EOS 700D kit 18-135mm $1,169 $1,169 Bushnell Bino 8X21 + Scandisk SD 16Gb 20
6 EOS 70D(W) kit 18-55mm $1,390 $1,590 Bushnell Bino 8X21 + Scandisk SD 16Gb 4
7 EOS 6D(WG) $2,050 $2,180 Bushnell Bino 8X21 + Scandisk SD 16Gb + Crumpler Camera Bag + Tripod Velbon EX440
1
8 EOS 5D Mark III kit 24-105mm $3,890 $3,790 Bushnell Bino 8X21 + Scandisk CF Card Ultra 16Gb + Crumpler Camera Bag + Tripod Velbon EX440
28
Christmas Sales
Christmas Sales – Sales Report
No Products Usual RSP Promo RSP Free Gifts Total Sold
9 PowerShot G1X $549 $549 Tripod Samurai Pro 2000W+Bushnell Bino 8X21+i-dance+SD Card 8Gb CL10
12
10 PowerShot A2500 $114 $89 SD Card 4Gb 202
11 PowerShot A2600 $134 $99 SD Card 4Gb 32
12 PowerShot S110 $329 $259 SD Card 4Gb 47
13 PowerShot SX270 $329 $299 Tripod Samurai Pro 2000W+Bushnell bino 8X21+i-dance+SD Card 8Gb CL10+AHA70J Camera Bag
6
14 PowerShot SX280 $349 $319 Tripod Samurai Pro 2000W+Bushnell bino 8X21+i-dance+SD Card 8Gb CL10+AHA70J Camera Bag
17
15 PowerShot G15 $399 $379 Tripod Samurai Pro 2000W+Bushnell bino 8X21+i-dance+SD Card 8Gb CL10
97
Christmas Sales
Christmas Sales – Sales ReportNo Products Usual RSP Promo RSP Free Gifts Total Sold
16 IXUS 132 $169 $139 SD CARD 8Gb Cl10 + AHA 70J Camera Bag 15
17 IXUS 135 $199 $169 SD Card 4Gb 3
18 IXUS 140 $219 $199 Bushnell Bino 8X21 + i-dance headphones + SD Card 4Gb CL10 + AHA 70J Camera Bag
2
19 IXUS 255 $259 $219 8X21+i-dance+SD Card 4Gb CL10+ AHA 70J Camera Bag
3
20 Legria $238 $179 Tokina Camera Bag + SD Card 4Gb CL10+ Card Reader
9
21 PIXMA iP 2772 $47 PIXMA USB Light Fan 18
22 PIXMA iP7270 $139 $123 Canon Calculator LC210HI III+PIXMA Light fan+ PIXMA8Gb Thumbdrive
4
23 PIXMA MP237 $79 $69 Canon Calculator LC210HI III + PIXMA USB Light Fan
16
Christmas Sales
Christmas Sales – Sales Report
No Products Usual RSP Promo RSP Free Gifts Total Sold
24 PIXMA E510 $104 $99 PIXMA USB Light Fan + PIXMA Wireless Mouse 13
25 X Mark I Card $26.40 $23.70 0
26 X Mark I Presenter $50.70 $45.60 0
Christmas Sales
Canon PIXMA Printing Booth & Creative Park at KTH
PIXMA Booth & Creative Park
• Event: Christmas and New Year at KTH Power Mall
• Date: 14 December to 5 January
• Venue: KTH Power Mall• Activities:
• Free PIXMA Photo Printing and Creative Park Paper Craft
• Customer can use their smart phone to take pictures with photo backdrop, and download PIXMA app to print
• Customers can post photo on FB and if their photo received the most likes, they win prizes from KTH
• Children can also make their Christmas cards or craft with Creative Park craft templates
Canon PIXMA Printing Booth & Creative Park at KTH
PIXMA Booth & Creative Park
Canon PIXMA Printing Booth & Creative Park at KTH
PIXMA Booth & Creative Park
Dealers’ Activities
Canon X-Stand at Khun Heng Computer
Paid Print Ads – Christmas Promotion
Raskmei Kampuchea Daily
• Koh Santepheap DailyMerry Christmas Promotion Koh Santepheap Daily
Paid Ads
Paid Print Ads – Christmas Promotion
Jian Hwa Daily Commercial Daily
Paid Ads
Paid Ads
Paid Print Ads – Christmas Promotion
Phnom Penh Post Daily
KTH Ad in Electronic World Mag
Paid Online Ads – Christmas Promotion
Ads on Sabay website
Paid Ads
Tuk Tuk Ads
Paid Ads
Street LED Screen Ads
Paid Ads
Cinema Ads
Paid Ads
Media Coverage
Electronic World Magazine (December Issue)
Mobile Phone Magazine (December Issue)
Media Coverage – Printer Launch
Media Coverage
Media Coverage – Printer Launch
Popular Magazine, 21 Dec
i-Qlick’s Facebook Page• As of 31 December, we have 39,708 likes and a Total Reach of
245,175.• In December we gained 5406 likes, this is largely due to our
highly successful Christmas Game.
• Fans can pick one Christmas ball from the tree and they will win a prize – everyone is a winner. 2640 fans participated in this game.
i-Qlick Activities
Winners of the Facebook Christmas Game
i-Qlick’s Facebook Page - Christmas Promotion
We carried out live posting during the roadshow to keep our fans updated on our promotion and roadshow
i-Qlick’s Facebook Page - CCPC Gathering
i-Qlick’s Facebook Page - Most Popular Posting
Posting on EOS 100D received 1,617 Likes, 24 Shares and 61,120 People Reached
i-Qlick’s Facebook Page – Product Postings
i-Qlick’s Facebook Page - Creative Park
i-Qlick’s Facebook Page - Raffles College Graduation Sponsorship + Canon PIXMA Printing Booth
Competitors’ Activities
TMI Electronic Shop has new Epson signboard and X-stand
Y.E.S Epson Signboard. Full Printer Services: Canon, Epson, HP (Ink Refill, Accessories, Large Format Printers)
Y.E.S has new Epson signboard
Competitors’ Activities
Epson printers feature two way cassette for thick paper handling, very popular for Cambodia Market
I.T ONE Store: Ink Refill Services for Epson & Others Printers
Competitors’ Activities
Upcoming Activities for January
• Chinese New Year Promotion - 13 – 28 January 2014
• i-Qlcik Roadshow - 18 -26 January 2014
Upcoming Activities