cutting through the noise: finding your brand voice in an online world
DESCRIPTION
n 2014, you’re no longer a jobseeker or prospective employee. You’re an unknown entity. A brand. The world is buzzing with floods of information and attention spans are growing shorter by the second! Commercial & Editorial Photographer Thomas Wilson is going to show you how to break though the restraints you THINK you’re bound by and identify creative strategies to get your unique story into the world.TRANSCRIPT
Cut The NoiseFinding Your Brand Voice In An Online World
about Me
about Me
Born in Hampton, VA
about Me
Born in Hampton, VATraveled the entire east coast by 16 years old - Maine to Florida
about Me
Born in Hampton, VATraveled the entire east coast by 16 years old - Maine to FloridaQuit Football Freshman Season, Picked Up First Camera
about Me
Born in Hampton, VATraveled the entire east coast by 16 years old - Maine to FloridaQuit Football Freshman Season, Picked Up First CameraMoved To Atlanta
about Me
Born in Hampton, VATraveled the entire east coast by 16 years old - Maine to FloridaQuit Football Freshman Season, Picked Up First CameraMoved To AtlantaEpic Ignorant Shit Ensued
about Me
Born in Hampton, VATraveled the entire east coast by 16 years old - Maine to FloridaQuit Football Freshman Season, Picked Up First CameraMoved To AtlantaEpic Ignorant Shit EnsuedCorporate Shit Ensued
about Me
Born in Hampton, VATraveled the entire east coast by 16 years old - Maine to FloridaQuit Football Freshman Season, Picked Up First CameraMoved To AtlantaEpic Ignorant Shit EnsuedCorporate Shit EnsuedPops Health Slipped, Priorities Changed
about Me
Born in Hampton, VATraveled the entire east coast by 16 years old - Maine to FloridaQuit Football Freshman Season, Picked Up First CameraMoved To AtlantaEpic Ignorant Shit EnsuedCorporate Shit EnsuedPops Health Slipped, Priorities ChangedYGET Asked Me Onboard
about Me
Born in Hampton, VATraveled the entire east coast by 16 years old - Maine to FloridaQuit Football Freshman Season, Picked Up First CameraMoved To AtlantaEpic Ignorant Shit EnsuedCorporate Shit EnsuedPops Health Slipped, Priorities ChangedYGET Asked Me OnboardAll This Made Me
The Baddest Mutha Fucka On The Planet.
What Is your purpose?You’re here for a reason. Stop bullshxtting and honor it.
Instagram LinkedIn
TwitterHuman Voiced
InteractionConversation and News
Visual Marketing Business Leads and eStalking
Followers Likes70,000Social media isn’t about quantity as a personal
brand unless you’re trying to get those advertising bucks.
!Focus on the quality of your content and
distribution strategy, the numbers will come. !
Remember your purpose? It’s not to reach some empty quantified goal. Stay the course.
Create Dope Shxt.
EXECUTEIdentifyresearch
HootSuite
Crowdbooster
+
= $$$$
LinkS!!!
Android Drives It.
FB is dead.
case studies
SnapChat x Taco Bell
1
2 3
Oreo - Daily twist
What Is your voice?Autotune your shxt if you got wack vocals.
Tone
Tone is crucial to perception.
Are you sarcastic? Snarky? Witty? Gloomy? Fun? How are you interacting with your potential customer?
Mission
Your mission is simply a statement that identifies what your purpose is to anyone that is interested. What are you doing this for?
Values
Values are the standards you hold high in your interaction with others.
Are you honest? Punctual? Compassionate? Empathetic?
Personality
Personality can sometimes be confused for tone. This is simply when you humanize yourself (and your content) to become identifiable and approachable.
“Game Of Thrones is back! #RedWedding”
Um… What?
Fight The Noise
500 Million Tweets Per Day
Craig Smith of DMR (Digital Marketing Ramblings) compiled some pretty
heavy facts. With THAT many tweets PER DAY being sent, think about what
YOU’RE adding.
These guys create the positive groundswell on social media. They
show users what’s new and important (or just pretty effing cool) in particular
industries and markets.
InfluencersInhibitors create pointless noise that we have to cut through. We can’t get rid of them, but we can use them to
find new audiences.
“Oh my gawwwd, Chipotle is my liiiife!”
Inhibitors
exercise #1 “Charette”
Who Inspires You?Find influencers that embody your mission in other niches.
Gary Vaynerchuk
Marcus Troy
Time to Give some Fucks.
What Do I Do Now?
Meet Some FUcking people
They’re AWESOME.
Almost EVERY connection I have is from talking with and meeting people. No matter how automated things become, there will always be a person calling the shots and
making the decisions behind it all. Don’t get lost behind your computer screen!
get the fuck out of your little box of cool
Stop being so fucking timid
Fucking Explore Shit
Take Some Fucking Chances
Rules Are Made To Control.
!
FUCK Rules.
exercise #2 “Career Roadmap”
Exercise #3 Use Social Media To Land A
job Interview.
Indeed is the best “job board” style website for finding work in the creative and communications fields. Not journalism. For that try JournalismJobs.com.
Indeed
• Find a company or job listing you’re interested in.
• Use LinkedIn or ZoomInfo to find the departmental manager (NOT HR) direct contact info.
• Use this new info to reach out or find them on other (contextual) social media.
fishing on linkedinNetworking events are key! Creative Mornings has a branch in Washington, DC that is ripe for people like us to attend.
Get in these streets!
Industry white papers and journals provide pointed statistical data that will help you to form educated guesses on emerging trends and strategies. Marketo and the Infographics Labs blog are two great resources. Behance’s 99U is my personal favorite for creatives.
targeted research
Q&A
I’m between VA, DC and NY often so don’t be afraid to reach out if you’ve got questions about anything we’ve covered today or just to say what’s up. It’s TOUGH coming from limited resources and breaking through, but it is NOT impossible.
YouGottaEatThis.com
ThomasWilson2
twitter.com/ThomasWilson2