cynthia diaz marketing portfolio

Cynthia Diaz Marketing Portfolio

Cynthia Diaz - Marketing Portfolio

Samsung and GTTV will team up to give exclusive game

previews of 3 of the most anticipated video games coming

out this year direct from the Samsung Experience in

New York City. Each segment will also remind guys how

Samsung’s cutting edge technology can enhance their

gaming experience as each game preview is shown

through the new Samsung Galaxy Tab with a different

feature of the tablet highlighted in each segment.

GTTV

Samsung Feature Segments

At the end of each segment, a QR code will appear on screen to drive viewers to the GT WAP

site where they get exclusive developers interviews, bonus content on the featured game, or

other GTTV exclusives only offered through this Samsung sponsored initiative. This exciting

sponsorship will be promoted with custom tune-ins reminding Spike Guys to stay connected

all month long by tuning in to GTTV for 3 amazing game previews and exclusive QR code

offer brought to you by Samsung.

SAINTS ROW: THE THIRD CUSTOM INTERSTITIALS

SPIKE and THQ will bring viewers on a thrilling

ride to the city of Steelport, the setting of THQ’s

newest release, SAINTS ROW: THE THIRD.

Steelport is home to some interesting

individuals including members of the 3rd Street

Saints and their rival gangs, among others.

SPIKE will profile these SAINTS ROW: THE

THIRD characters in custom interstitial

segments integrating footage from the video

game. These custom interstitials will air during

suitable programming such as documentary

series Gangland and Jail profiling America’s

most notorious gangs and criminals, or hit

movies such as Kill Bill and Goodfellas.

Viewers will be encouraged to head to

Gametrailers.com for more exciting character

profiles brought to you by THQ’s SAINTS ROW:

THE THIRD.

UFC UNDISPUTED 3 TUF IN-SHOW INTEGRATION

Every week during TUF 14 the fighters are put

through intense non-stop training in their

pursuit to become The Ultimate Fighter.

During one episode of THE ULTIMATE

FIGHTER airing in 4Q, the fighters will get

some downtime to play and show off their skills

in the Octagon of a different kind in THQ’s

newest release UFC UNDISPUTED 3. The

fighters will work the new submission system,

finishing moves, and other exciting new

features of UFC UNDISPUTED 3 to defeat

their opponent.

During the show viewers will get an exclusive

inside look at the game, but the excitement

doesn’t end there! UFC UNDISPUTED’s

integration will be supported by a custom

vignette encouraging viewers to check out The

Aftermath at UltimateFighter.com brought to

you by THQ’s UFC UNDISPUTED 3.

Spike gamer guys are always craving the latest

info on new game releases. This month,

Wendy’s and GTTV will give viewers a first

look at some of the most anticipated video

games coming out in custom feature segments.

In these segments, GTTV will preview one of

this month’s “hot” new video games brought to

you by Wendy’s. Together, SPIKE and

Wendy’s will give guys what they hunger for in

these “juicy” video game reviews.

GTTV:

WENDY’S FEATURE SEGMENTS

SPIKE CUSTOM CHANNEL IDs

Spike will take viewers inside the world of

Assassin’s Creed: Revelations through our fully

customized Spike Channel IDs. For two weeks

leading up to the release of the game, these high

performance (:15) animated pieces will air

throughout Spike programming.

We will organically weave together visual imagery

from Assassin's Creed: Revelations with Spike

channel branding to engage our viewers on the

upcoming release.

Sample Creative:

The spot begins by entering the Animus, then leads

into footage featuring a battle from Ezio’s final

journey in Constantenaople, and ends with Spike

branding elements (Spike logo). By creating this

unique visual experience, these Spike Channel IDs

will have viewers lining up for the exciting release of

Assassin’s Creed: Revelations!

* Custom IDs run ROS in SALES time. Pending

programming approval. Production costs apply.

GT.TV FREECREDITSCORE.COM CUSTOM FEATURE SEGMENTS* Together, GT.TV and FREECREDITSCORE.COM team up to rock the gaming world!

In four custom segments airing within GT.TV, The American Secrets join the GT.TV team to

remind guys that having a high score goes beyond getting the highest score in a video game

– guys need to check their credit scores too! The first custom segment will feature The

American Secrets as they sing about high scores in a special video game themed song.**

Over the next three weeks FREECREDITSCORE.COM will keep gamers rockin’ by bringing

them tips on how to boost their scores in their favorite video games. Every week a GTips

segment brought to you by FREECREDITSCORE.COM will walk viewers through a

particularly challenging level, boss, or scenario in a new game without spoiling the outcome.

*Pending Production Approval.

**FreeCreditScore.com responsible for all talent fees, travel accommodations and any talent union fees

Teens Head to ChaCha for Celeb Info!

* Source: Internal data base, June 2011

3.7 Million of All Entertainment

Questions in June Asked By Teens 13 - 17!

20% of All Questions Asked By

Teens 13 – 17 Were Entertainment Based!

Shake it Up: Making Your Mark Campaign

On ChaCha

When is the

Make Your

Mark Shakit it

Up special?

What are the

lyrics to

Shake it Up by

Selena Gomez?

Mobile Text Messaging –

Relevant Q&A

Ownership

Mobile Video

Messaging

Mobile Video Share

to Facebook

ChaCha presents Disney's Shake it Up with a targeted mobile campaign that will

excite teen fans and drive tune-in through mobile text, video, and video sharing.

76% Of ChaCha Users Own A Pet!

Source: comScore, July 2011 (Composition Index); Base of adults 18+

Comp Index Of 126

For Users Who Bought

Up To $25 Worth Of

Dog Food In

The Last 30 Days

Comp Index Of 180

For Users Who Have

3+ Dogs In The

Household!

Comp Index Of 189

For Users Who Have

3+ Cats In The

Household!

Comp Index Of 178

For Users Who

Shopped At PetSmart

The Last 6 Months

Comp Index Of 191

For Users Who

Searched The

Internet for Pet

Products & Supplies

Comp Index Of 246

For Users

Who Considered

Animal Planet Their

Favorite Channel

ChaCha Users Are Pet Lovers

Shopping Habits

Pet Owners

TV Habits

When are Alabama State taxes due?

Easy Q! **Now doing ur taxes is a

snap! Get the Turbo Tax SnapTax

app now! http://mcha.bz/snaptax

Consumer texts

question to

ChaCha

ChaCha texts

back with a

*Confirmation Ad

Your state taxes are due on the

15th, the same day your federal

taxes are due. Thanks for using

ChaCha. . *Dwnld & Get The

Biggest Refund with Turbo Tax.

http://mcha.bz/snaptax

ChaCha texts

Answer &

*Answer Ad

User clicks on

link in

Confirmation or

Answer Ad and

is taken to

download App

from App Store

Use Mobile SMS to Drive

SnapTax App Downloads

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GROUPON



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Canadian Club

James Bond

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Canadian Club:

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Canadian Club:

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Canadian Club:

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Canadian Club:

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Canadian Club:

Bond-a-thon

Canadian Club:

Bond-a-thon

Cynthia Diaz Email: [email protected] Phone: (917) 868 - 4959

mailto:[email protected]

cynthia diaz marketing portfolio

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