dabbawalas final

8/8/2019 Dabbawalas Final

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MUMBAI DABBAWALAS- AN

ENTREPRENEURIAL SUCCESS

STORY

ADITYA G TOSHNIWAL

RISHI GAUTAM

SHILPA GARG

SWATI SHIPRA

SYED KHAJA MOHIUDDIN

TONMAYA CHATURVEDI

VIGNESH G

VISHAL KUMAR MAHATO

GROUP 8


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HISTORY

Started in 1890

Mahadeo Havaji Bacche (Mahadeo), a

migrant from North Maharashtra, startedthe lunch delivery service.

Mahadeo recruited youth from the villages

neighboring Mumbai, who were involved

in agricultural work

Service started with about 100 Dabbawalas

In 1954 Nutan Mumbai Tiffin Box

Suppliers charity trust was established


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0RGANISATINAL STRUCTURE

TREASURES

DIRECTORS(9)

MUKADAM(Team Leader

GENERAL SECRETARY

PRESIDENT

VICE PRESIDENT

MEMBERS(5000)

13 Members


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CODING SYSTEM

Dabbawlas used various

codes to identify the different

dabbas.

Initially they used symbols

like swastikas , dots, crosses,

strokes , dashes in various

colors.


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INITIAL CODING

SYSTEM


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The new codes used both alphabets and numbers to

identify stations, buildings, floors and Dabbawalas.


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DELIVERY SYSTEM

Based on team work

Dabbas are collected from homes and

taken to nearest railway station

Collection time is fixed between 8.30

a.m. and 10.30 a.m.

Dabbas brought to the railway station

are sorted out by Mukadam.

Sorted dabbas are given to the respective

Dabbawalas, who then takes them to respective destinations through

LOCAL TRAINS


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DELIVERY SYSTEM

Dabbas are again resorted by an

another Mukadam Sat the

respective station

Dabbas of that particular area are

given to the assigned Dabbawalas

and rest of the dabbas are again

boarded on train to be delivered at

respective station

At 3:00 p.m. the reverse process

starts


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SUCCESS MANTRAS FOR

DABBAWALAS

Keep Operation Cost as low as possible

No big offices to maintain.

No IT Budget and no miscellaneous expenses.

No Ad Budget- Just Word of Mouth.Average Monthly Service Cost is Rs.250

Dabbawalas use cycle, hand cart, local trains


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KEEP CAPITAL

INVESTMENT BARE

MINIMUM

Only investment is the hard work, honesty, Promptness

and time management.

Low cost offices

Very cheap hand cart

Easy to maintain free cycles- fuel is free air

use public space for sorting

No IT or HR Department


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DO NOT BE OVER DEPENDENT ON

TECHNOLOGY

For 116 years, Dabbawalas did not touch

technology- yet got six sigma and ISO

Today mobile phones are used to communicate-

mostly incoming

Website and SMS used to get more customers and

give information.

Logistics still manual.


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ABANDON BAD CUSTOMERS

When Dabbawalas knocks the door, the Dabba should

be ready

If not 2-3 days time is given to adjust.

After that, the services are stopped as it affects the

services to other customers during peak hours.

Wives fear for Dabbawalas more than their husbands

Bad customers affect operations and profitability from

existing customers.


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BUILD YOUR SERVICES AROUND

EXISTING INFRASTRUCTURE

Dabbawalas use reliable, fast, efficient and cheap

existing local trains for transportation

Many food companies in Mumbai use their own

infrastructure which is tough to maintain and costly

Three sigma's out of the Six sigma's thatDabbawalas got, should be given to local train

system


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FLAT ORGANIZATION-

FAST DECISION MAKING

Dabbawalas operate in group of 15-20, headed by

a group leader

Every one is share holder

No fear of boss

Instant decision are taken on the spot without any

formalities

Mini government to gude, help and sort differences.


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KEEP EXTRAS FOR FAULT

TOLERANCEFor every 20 Dabbawalas there is one extra

Dabbawalas

Extras still do the work and take more work

when someone is absent.

Extras also get equally among the group

Without extras service will affect in case of

exigencies-maligning reputation


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COMMITMENT MATTERS

QUALIFICATION

DOESN'T

About 85% Dabbawalas are illiterate

15% of them are class eight failed

Still they are able to offer world class services as

they are committed to offer food to customers on

time


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ADVERTISING WITH DABBAWALAS

On the website www.mydabbawala.com

Informative newsletter to all the people who take Dabba

services

Leaflet with product description with the Dabba

Companys logo or message ad on Dabba for wider appeal

market product and services with the marketing channel of

Dabbawalas


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DABBAWALAS TO CONNECT

AIRTELAirtel is all set to leverage the large distribution network of

`Dabbawalas' to reach out to a larger consumer base

Dabbawalas will supply at doorsteps of households they visit,

Airtel's pre-paid cards, new connections and bundled handsets

The `Dabbawalas' are expected to provide registration forms to

the prospective customers in the morning when they collect the

Tiffin and by evening on their return round they hope to collect

filled up forms

If each `Dabbawalas' carries one and sells one they may end up

adding four lakh new connections to Airtel's market cap


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WHY OTHER CITIES NOT SUITABLE FOR

DABBAWALAS

Distance and time management is most important

Stations need to be close to each other and everyone needs to be

served lunch between 12 noon and 1 pm

The train system here works best for them. But in other cities,

even Delhi, it is not the same


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ACHIEVEMENTSDocumentaries made by :

BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18,

CNN, SONY TV, TV TOKYO, NDTV.

CASESTUDY made by :

ICFAI Press Hyderabad & Bangalore

Richard Ivey School of Business Canada

Also, Included in a subject in Graduate School of Journalism University of California, Berkeley

Invitations from :

CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddys Lab Foundation

Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana Pune, Rotary Club Bangalore, NIQR at

Chennai

Radio:

German Radio Network, Radio Mirchi, Radio Mid-day, FM Gold, BBC Radio, Radio City


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OTHERS:

World record in BestTime

Managementwith Six Sigma rating.

Name in GUINESSBOOKof World

Records.

Registered with Ripley's believe it or not.

Participated in Deal Ya No DealContest by Sony Entertainment Television

Invited for marriage ofHon. Prince Charles ofEngland on 9th April, 2005


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CHALLENGES

Increase in womens

employment

Meals provided by the

organization

Increased Fast Food Centres

Changing Lifestyle


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CONCLUSION

AS LONG AS

PEOPLE FEEL

HUNGRY,

DABBAWALAS

ARE THERE TO

SERVE THEM


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THANKYOU

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