DECODING LINKEDIN As a Business and Social Platform

Value Proposition

"We enable professionals to build and manage their identities; create and leverage their professional networks; and gain the knowledge they need to be more successful in their careers, across multiple screens and devices“

- Jeff Weiner, the LinkedIn CEO

Source: https://www.linkedin.com/pulse/20140507081213-5831449-are-you-clear-about-what-the-linkedin-value-proposition-means-for-you

Demographic Breakdown

Women

Men

0% 10% 20% 30% 40% 50% 60%44%

56%

Gender Breakdown

LinkedIn Users

18-2410%

25-3415%

35-5417%

55+58%

Age

18-24 25-34 35-54 55+

Source: https://www.marketing-mojo.com/infographic/infographic-guide-demographics-linkedin-users/

11%

9%9%

7%

6%

Top 5 Job Functions on LinkedIn

Operations EntrepreneurshipSales EducationHealthcare Services

Source: https://www.marketing-mojo.com/infographic/infographic-guide-demographics-linkedin-users/

12%

12%

10%

10%

8%

Top 5 Industries on LinkedIn

Finance Medical EducationalHigh Tech Manufacturing

Why Organizations should use LinkedIn Attract Business Clients Accelerate Go To Market Opportunities Generate New Leads & Fill Pipelines Shorter Sales Cycles Larger Per Deal Purchases Longer Client Lifecycles

Get Found, Get Deals Create Inbound Leads Consistently Create a Targeted Tribe/ Online

Communities Maintain “Top of Mind Awareness” Establish Cutting Edge Social Strategies

Source: http://www.linkedstrategies.com/11-reasons-you-should-use-linkedin-for-your-busines/

Optimal Days/Times to post on LinkedIn

Source: http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic#sm.0001blj5mfyw9fncygw2nk9jwfq2l

Is it worth using LinkedIn? Data until 2015**

LinkedIn is the most effective social media platform for content distribution. Statistics suggest LinkedIn may be most effective platform for product launches. LinkedIn is the third most used social platform among business owners. Statistics suggest LinkedIn may be most effective platform for product launches. LinkedIn is one of the most effective ways to recruit new talent. Some research suggests LinkedIn may be the most effective platform for lead generation. LinkedIn is the ideal network for establishing thought leadership. LinkedIn can improve professional face-to-face relationships. LinkedIn gives your brand increased search visibility. LinkedIn posts have the potential to reach all your page followers.

Source: http://www.forbes.com/sites/jaysondemers/2015/07/22/10-reasons-your-brand-needs-to-be-on-linkedin/#14118e543791

Analytic Tools to measure LinkedIn activities.

$129/month

$299/month

$479/month

With 14 days trail

$500/month

$1000/month

$2000/month

Price not available on website.

Have to request a demo.

Sources: https://www.quintly.com/pricing/https://www.quintly.com/blog/2013/11/introducing-linkedin-analytics/ http://simplymeasured.com/blog/announcing-linkedin-analytics-from-simply-measured/#sm.0001blj5mfyw9fncygw2nk9jwfq2lhttps://www.g2crowd.com/products/simply-measured/pricing

Is LinkedIn for B2B or B2C?B2C B2B

Source: http://www.webpronews.com/heres-how-linkedin-is-getting-better-for-b2b-sales-and-marketing-2015-08/

LinkedIn used by B2B effectively than B2C The study found that 66% of B2B marketers plan to increase their use of LinkedIn in

the future. 80% of B2B marketers plan on doing so versus 56% of B2C marketers. 71% of B2B marketers are interested in learning more about LinkedIn as are 55% of

B2C marketers. It’s the number two network behind Facebook when it comes to what marketers want

to educate themselves about. 18% of marketers are regularly using LinkedIn ads, the study found. That’s actually

down from 20%. Still, 29% plan to increase their us of LinkedIn ads.

Source: http://www.webpronews.com/heres-how-linkedin-is-getting-better-for-b2b-sales-and-marketing-2015-08/

Organization using LinkedIn Effectively

One of Hp’s objectives being: “We earn customer respect and loyalty by consistently providing the highest quality and value.”

Hp uses LinkedIn effectively to post about their achievements and also shares about how it helped other companies achieve their goals.

Sources: https://www.linkedin.com/company/5390798?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A5390798%2Cidx%3A2-1-4%2CtarId%3A1477330013694%2Ctas%3Ahphttp://www.hp.com/hpinfo/abouthp/values-objectives.html

Cost to use LinkedIn The platform is free to get registered and use the basic functions. However, there are paid

functions too. An all-purpose Business Plus plan is now priced at $59.99/month. The premium service for sales people is $79.99/month. A premium plan for hiring specialists, known as Recruiter Lite, is $119.99/month. (LinkedIn also

offers a full-strength package for recruiters, sold separately by its Talent Solutions division.) On all plans, customers buying annual subscriptions qualify for slight discounts.

Apart this, the company also has to hire an Social Media manager to manage and maintain the LinkedIn page of the company by interacting with the followers and posting new content, for which the company has to have separate funds.

In terms of opportunity cost. The company registering on LinkedIn to find experts to hire are forgoing the cost and opportunity of finding the same, on the other platforms which offer similar services. For example: Viadeo.

Source: http://www.forbes.com/sites/georgeanders/2015/01/06/linkedin-reprices-premium-services-hoping-users-wont-turn-furious/#26b64581106e

Resources to build LinkedIn page for a CompanyThe below resources will help you get started to build your company page on LinkedIn.

Blog post:

https://rawsoninternetmarketing.com/social-media-6-benefits-linkedin-company-page/

Website: https://business.linkedin.com/marketing-solutions/company-pages/get-started

Video: https://www.youtube.com/watch?v=gRa9NS1Gtwo