deliverable no 5.4: first report on dissemination ... · deliverable title first report on...

This project has received funding from the European Union’s Horizon 2020 research and innovation programmeunder grant agreement No 731065

Deliverable No 5.4: First Report on Dissemination Activities (social networking, press

releases, brochures, leaflets, blog etc.)

Project Title: AQUACOSM: Network of Leading European AQUAtic MesoCOSM Facilities Connecting Mountains to Oceans from the Arctic to the Mediterranean

Project number: 731065 Project Acronym: AQUACOSM Proposal full title: Network of Leading European AQUAtic MesoCOSM

Facilities Connecting Mountains to Oceans from the Arctic to the Mediterranean

Type: Research and innovation actions Work program topics addressed:

H2020-INFRAIA-2016-2017: Integrating and opening research infrastructures of European interest

Due date of deliverable:

30 June 2018

Actual submission date:

29 June 2018

Version: v1.0 Main Authors: Iordanis Magiopoulos (HCMR), Paraskevi Pitta (HCMR),

Tatiana Tsagaraki (UiB)

This project has received funding from the European Union’s Horizon 2020 research and innovation programmeunder grant agreement No 731065

Project ref. number

731065

Project title

AQUACOSM: NETWORK OF LEADING EUROPEAN AQUATIC MESOCOSM FACILITIES CONNECTING MOUNTAINS TO OCEANS FROM THE ARCTIC TO THE MEDITERRANEAN

Deliverable title First report on dissemination activities (social networking, press releases, brochures, leaflets, blog etc.)

Deliverable number D5.4

Deliverable version V1.0

Contractual date of delivery

30th June 2018

Actual date of delivery 29 June 2018

Document status

Document version V1.2

Online access Yes

Diffusion Public

Nature of deliverable DEC

Workpackage WP5

Partner responsible UiB

Author(s) Iordanis Magiopoulos (HCMR), Paraskevi Pitta (HCMR), Tatiana Tsagaraki (UiB)

Editor Jens C Nejstgaard, Katharina Makower (FvB-IGB)

Approved by Jens C Nejstgaard

EC Project Officer Agnès Robin

Abstract In this deliverable, the dissemination actions between January 2017 and June 2018 are reported. These actions include: participation of AQUACOSM partners in scientific meetings and public events, design and production of project flyers, distribution of press release and use of internet and social networking platforms.

Keywords Outreach, Dissemination, Public engagement, Press, Social Media

<D5.4 First Report on Dissemination Activities>

AQUACOSM – H2020 INFRAIA-2016-2017- No.731065 of 16

Co-funded by the European Union

Table of Contents 1. Executive summary .............................................................................................................................................. 4

2. Introduction ......................................................................................................................................................... 5

3. Main Report ......................................................................................................................................................... 6

3.1 AQUACOSM Leaflets ................................................................................................................................ 6

3.2 Social Media ............................................................................................................................................. 7

3.3 Web publications, press, interviews, direct communication etc. ............................................................ 9

3.4 Public Events .......................................................................................................................................... 11

3.5 Conferences – Seminars ......................................................................................................................... 11

4. Appendix ............................................................................................................................................................ 13

4.1 Dissemination during Scientific Meetings .............................................................................................. 13

4.2 Promotion of Mesocosm Research at Public Events.............................................................................. 16




1. Executive summary

The dissemination activities of the AQUACOSM project are focused on the general public and the academic sector. Both, conventional and modern dissemination methods have been developed and used for that purpose.

To engage with the industrial and scientific community the AQUACOSM partners participated in 18 international meetings, focused on marine as well as freshwater research and industry, in Europe and overseas, giving poster and oral presentations. Two project flyers were produced and distributed to perspective stakeholders, mainly during these meetings.

In addition, special emphasis was given to the exploitation of online media, in addition to classical press releases for the dissemination of the project. A press release was distributed to media around the world and several press, websites and popular science blogs have published/posted articles related to AQUACOSM. Furthermore, articles, describing each TA experiment, have been posted on AQUACOSM’s website to inform the scientific community and the general public about the on-going open TA activities in addition to the further aquatic research in AQUACOSM. Social media accounts on Facebook, Twitter and ResearchGate were created in order to facilitate the distribution of the project’s news and activities.

Finally, AQUACOSM partners have participated in 8 public events with more than 30,000 visitors promoting aquatic research and the project’s scopes and activities to the general public.




2. Introduction

The main scope of Work Package 5 (WP5) is to establish a link between the internal environment

of the AQUACOSM project and the outside world. During the kick-off meeting (January 2017), the project partners agreed that the dissemination activities should aim to reach both the wider community (including both general public as well as stakeholders), and to reach the academic community, especially for announcing AQUACOSM’s scientific services, mainly the provision of Transnational Access.

The main WP5 target groups and the aims for each of them are: Scientists:

• Inform about funding opportunities (TA) • Enhance collaboration among scientists • Promote mesocosms as a research tool

University Students:

• Inform and teach about mesocosms and their significance for aquatic research • Inform about available training opportunities during the TA mesocosm experiments

Industry:

• Establish a base for dialog to enhance collaboration between scientific community and industry General public:

• Inform European citizens about aquatic research and its importance • Attract young people to scientific research

In order to reach the above stakeholders, various conventional and modern outreach methodologies

are being used. A schematic representation of the AQUACOSM dissemination strategy is presented in Fig. 2-1. Briefly, a direct contact with scientists, university students, industry and general public will be achieved through the participation of AQUACOSM partners in conferences, seminars, workshops, university lectures and public events. Additionally, special events, such as meetings and workshops during major aquatic research meetings (such as EGU conference) and the industry-dedicated AQUACOSM Innovation Forum (ACIF), are organised to engage further with academic and industrial sectors. Dissemination materials (e.g. leaflets, poster presentations) have been used and distributed during scientific and public events. Media articles and newsletters have been produced and distributed to local and international media and sent through email to aquatic scientists. Also, to promote mesocosm research and the project on a global scale, the use of online platforms is essential. Media articles are continuously produced and posted on the AQUACOSM’s website as well as on other websites and blogs while social media are being used to further promote AQUACOSM activities and funding opportunities.




Fig. 2-1: Schematic representation of the AQUACOSM dissemination strategy

WP5 is divided in 5 Tasks: Development of the AQUACOSM website (Task 5.1), development of the

AQUACOSM TA portal (Task 5.2), AQUACOSM communication strategy (Task 5.3), engagement with education (Task 5.4), and engagement with industry (Task 5.5).

This report will focus on Task 5.3 and more specifically on the dissemination activities, including social networking, press releases and leaflets.

3. Main Report

The following dissemination activities cover the period from January 2017 to June 2018.

3.1 AQUACOSM Leaflets

During the kick-off meeting, it was decided to produce two separate project leaflets, one presenting the project and the second one focusing on the Transnational Access (TA) opportunities. The leaflets are being distributed at conferences, workshops, meetings, school visits in facilities, trade fairs, and other public events (such as open house), etc. Although the leaflets are designed to mainly target the potential direct stakeholders (SME/RND-industry, public bodies and academic community) the leaflets have also been distributed to the wider community. In both leaflets, the main scope was to engage the stakeholders and “direct” them to the project’s website where they find additional updated information.

The main project leaflet (Figure 3-1) describes the AQUACOSM project as a whole. It illustrates the importance of mesocosms as an experimental tool and explains the goals of the project. The “TA leaflet” (Fig. 3-1) is focused on the Transnational Access opportunities offered to scientists and industry around the world.

Both leaflets can be downloaded in high quality from AQUAOCOSM’s website (https://www.aquacosm.eu/media/). In total 4,000 leaflet copies have been printed (2,000 copies of each type) and distributed to all project partners.

https://www.aquacosm.eu/media/




3.2 Social Media

In order to reach as many people as possible from various disciplines, backgrounds and geographical areas, accounts in all major and relevant social media (Facebook, Twitter and ResearchGate) were created (Fig. 3-3). These social platforms were used to post news, events and comments relevant to the project’s activities. Also, most posts include links to the project’s website where visitors can find more information.

As of 28th of June 2018, the statistics of the social accounts are:

• Facebook: 101 page likes, 106 followers and more than 6,000 Facebook users were reached by the posts

• Twitter: 55 tweets have been posted and 780 twitter users are following the AQUACOSM account

• ResearchGate: AQUACOSM account in ResearchGate is being followed by 137 users and has been read by 809 users.

Figure 3-2 The Transnational Access (TA) leaflet

Fig. 3-2: The general project leaflet

Fig. 3-1: The Transnational Access (TA) leaflet




A

B

C

Fig. 3-3: Screenshots of AQUACOSM social media accounts on (A) Facebook, (B) Twitter and (C) ResearchGate platforms.




3.3 Web publications, press, interviews, direct communication etc.

An initial press release has been produced and distributed to various websites, blogs and press around the world announcing the beginning of the AQUACOSM project (Figure 3-4). Articles about the project have also been published on numerous blogs, websites and press media across Europe (Fig. 3-5). In addition, a newsletter has been produced with a circulation frequency of approximately 6 months. In this newsletter, all news, progress, success stories and events related to AQUACOSM are being summarized.

A mailing list with more than 500 scientists in aquatic sciences has been compiled based on previous mailing lists from the EU FP7 MESOAQUA project and on email addresses collected during conferences, meetings, workshops, etc. by the AQUACOSM partners. The newsletters as well as the 2018 TA call were directly forwarded to that group of aquatic scientists and representatives of public bodies and companies around the globe.

Furthermore, in order to inform the scientific community about the AQUACOSM research activities and the progress of TA experiments, media articles describing individual 2018 TA experiments are published on the project’s website (http://www.aquacosm.eu/news/) and social media accounts.

Fig. 3-4: The first press release announcing the beginning of the AQUACOSM project.

http://www.aquacosm.eu/news/




Fig. 3-5: Screenshots from popular science websites, newspapers and science blogs with articles related to the AQUACOSM project.




3.4 Public Events

In order to engage with the general public, AQUACOSM partners are participating in public events related to science (Fig. 3-6). At these events, partners promote aquatic research and especially mesocosms as research tool and also present the overview and the goals of the project. In addition, the AQUACOSM App (developed in the framework of Task 5.4) is being demonstrated to the younger audience. These events include European Researcher’s Night, school visits in facilities, trade fairs, Open House, etc. In total, partners have participated in 7 public events in Greece, Turkey, The Netherlands, UK and Germany, with a total of more than 30,000 visitors.

A detailed list of the public events in which AQUACOSM project has been presented can be found in Appendix (Table 4-2).

3.5 Conferences – Seminars

To achieve a better communication with the scientific community, the presentation of the AQUACOSM project in scientific meetings (conferences, workshops, etc.) is essential. Common poster and oral presentations have been produced.

Complementary to conventional oral and poster presentations, in order to enhance the dissemination of the project during major scientific meetings, AQUACOSM had a constant presence in ENVRIPlus booth at EGU and also, specialised AQUACOSM-focused workshops and sessions were organized at these meetings as well as an international meeting in Czech Rep Jun 2017. It can be mentioned that several persons from the Czech meeting were for the first time acquainted with AQUACOSM and did thereafter submit successful TA applications for the 2018 season, clearly demonstrating the positive effect of such WS.

Special attention was paid to approach a wide geographically and multidisciplinary audience. In fact, AQUACOSM was presented in scientific meetings for both marine and freshwater sciences (e.g. ASLO, iLTER, EGU, SEFS, ENVRIplus etc.) and with participating scientists from all over the world. The EGU meeting had over 15000 participants, where >300 persons from both industry and scientific communities were reached by direct communication about AQUACOSM, in addition to leaflet distribution.

From January 2017 to June 2018, AQUACOSM partners have presented the project in 18 scientific events around the world (Fig. 3-7). A detailed list of the scientific meetings in which AQUACOSM project was presented can be found in Appendix (Table 4-1).

Fig. 3-6: Students are getting familiar with Mesocosms and play with the AQUACOSM App. Photos from the European Researcher’s Night 2017 in Turkey (left) and Greece (centre and right)




Fig. 3-7: Photos of AQUACOSM scientists promoting AQUACOSM project at various scientific meetings




4. Appendix

4.1 Dissemination during Scientific Meetings

Table 4-1: List of scientific meetings in which the AQUACOSM project was presented

Main Author (Partner)

Type Title Date Event; Place

Type of Audience Size of

Audience (est)

Geographical Coverage

Riebesell, Ulf (GEOMAR)

Conference Talk

Opportunities to join international

collaborative aquatic mesocosm

experiments in H2020 AQUACOSM

and more

Apr 2018

EGU Conference; Vienna, Austria

researchers, students

60 World

Riebesell, Ulf (GEOMAR)

Conference Talk

Proliferation of a harmful algal

species under ocean acidification

Apr 2018

EGU Conference; Vienna, Austria


40 World

Martin Wahl (GEOMAR)

Conference Talk

Intraspecific diversity and the

selection of correlated

sensitivities to multiple global change factors

Sep 2018

Ocean Deoxygenation

Conference; Kiel, Germany


100 Baltic countries

Lisette de SenerpontDomis

(NIOO-KNAW)

Lecture in Seminar Series

AQUACOSM Mar 2017

NIOO-seminar series

researcher, students

N/A National


(NIOO-KNAW)

Talk in Workshop

AQUACOSM Nov 2017

STOWA Eu dag

Watermanagers, Consultancy

50 National


(NIOO-KNAW)

Talk in Meeting

AQUACOSM Feb

2018

Visit of Gent University delegates


15 Europe


(NIOO-KNAW)

Talk in Meeting

AQUACOSM Jan

2017 Mantel Kick-off

meeting


15 Europe

Jorun K Egge, Gunnar Bratbak, Tatiana Tsagaraki

(UiB)

Talk in Meeting

Network of Leading European

AQUAticMesoCOSM Facilities Connecting

Mountains to Oceans from the

Arctic to the Mediterranean

Feb 2018

UiB Faculty meeting,

Bergen, Norway

University of Bergen

Infrastructures committee

15 National

Jackson, Michelle (SMF)

Talk in Seminar

Multiple stressors in mesocosm

experiments

Feb 2018

Ecology and Evolution Seminar

series at Trinity College Dublin,

Ireland

Researchers, Students

50 National

Wikner, Johan (UmU)

Talk in Seminar

Aquacosm: Project aim and support of

trans-national access

Mar 2017

EMG seminar series,

Umea, Sweden


30 National

MeryemBeklioğlu (METU)

Poster AQUACOSM

Transnational Access Program

Oct 2017

International Long Term Ecological

Research (ILTER), Nantes, France


N/A World




Berger Stella, Nejstgaard Jens

(FVB-IGB) Poster

AQUACOSM – Offers worldwide

access to freshwater and

marine mesocosm facilities in Europe

Mar 2017

ASLO 2017 Aquatic Sciences Meeting

Honolulu, USA


200 World


(FVB-IGB) Poster

Worldwide Invitation To

AQUACOSM: A Network Of Leading European Aquatic

Mesocosm Facilities Connecting

Mountains To Oceans From The

Arctic To The Mediterranean

Mar 2017

ASLO 2017 Aquatic Sciences Meeting

Honolulu, USA


100 World


(FVB-IGB) Talk and flyers

AQUACOSM RI part of the BEERI

May 2017

ENVRI Week & BEERi (Board of

European Environmental

Research Infrastructures)

meeting

industry, administrators,


150 World

Berger Stella, Nejstgaard Jens,

Gessner Mark (FVB-IGB)

Talk in Conference

Potentials and limitations to study pelagic ecosystems

in large-scale enclosure facilities

Jul 2017

Symposium for European

Freshwater Sciences 2017 SEFS

Olomouz, CZ


90 World

Nejstgaard Jens, Berger Stella, and the MESOAQUA and AQUACOSM

consortia

Talk in Conference

A Pan-European Research

Infrastructure network of aquatic mesocosm facilities - from MESOAQUA

to AQUACOSM

Jul 2017



Olomouz, CZ


90 World

Berger Stella, Nejstgaard Jens,

MeryemBeklioğlu, Lisette de

SenerpontDomis, Robert Patcnik

(FVB-IGB, METU, NIOO-KNAW, WCL)

Workshop Organisation

OPEN WORKSHOP to Promote

International Collaboration in

Aquatic Mesocosm Sciences – and

funding opportunities for

Transnational Access to leading

EU-research facilities in 2018-

2020.

Jul 2017



Olomouz, CZ


50 World

Nejstgaard Jens, Berger Stella

(FVB-IGB) Session host

Regional impact and Pan-European dimension of

Environmental Research

Infrastructures – session

Nov 2017

5th ENVRI Week BEERi (Board of

European Environmental

Research Infrastructures)

meeting, Malaga, Spain

researchers, administrators

70 World

Nejstgaard Jens, Berger Stella

(FVB-IGB) Workshop

Introduction to the LakeLab andist role

in international networks such as the AQUACOSM

Feb 2018

MANTEL WS, Neuglobsow,

Germany


40 Europe




Nejstgaard Jens, Berger Stella, and the AQUACOSM

consortium

Poster

AQUACOSM Research

Infrastructure Network of Aquatic Mesocosm Facilities

invites YOU to International Collaborative

Projects

Apr 2018

European Geosciences Union

EGU, Vienna, Austria


100 World


(FVB-IGB)

Talk in Conference

Opportunities to join international

collaborative aquatic mesocosm

experiments in H2020 AQUACOSM

and more

Apr 2018




20 World

Nejstgaard, Jens (FVB-IGB)

Talk in Conference

AQUACOSM aquatic extreme event experiments:

SIMULATING AN EXTREME WEATHER EVENT IN A LARGE-SCALE MESOCOSM

PLATFORM

Apr 2018




15 World

Berger Stella, Nejstgaard, Jens

(FVB-IGB) Tsagaraki, Tatiana

(UIB) and ENVRIplus

members

Distribution of AQUACOSM information material and personal info at Booth in Conference

AQUACOSM and ENVRIplus leaflets

(the latter also containing

AQUACOSM info)

Apr 2018



researchers, students industry

public bodies

>300 World

Nejstgaard Jens, Berger Stella,

Katharina Makower (FVB-IGB)

Talk in Workshop

AQUACOSM RI part of the BEERI

May 2018

6th ENVRI Week; 7th

BEERi (Board of European

Environmental Research

Infrastructures) meeting

Zandvoort, The Netherlands

administrators, researchers,

students

60 World

Pitta Paraskevi (HCMR)

Talk in Workshop

AQUACOSM Project: Funding

and Training opportunities

Apr 2018

MixInTin: First Workshop,

Roscoff, France


25 Europe

Pitta Paraskevi (HCMR)

Talk in Conference

AQUACOSM Project: Funding

and Training opportunities

And CretaCosmos Facility

May 2018

Panhellenic Conference of

Oceanography and Fisheries, Corfu,

Greece


20 Europe




4.2 Promotion of Mesocosm Research at Public Events

Table 4-2: List of public events in which AQUACOSM partners have participated promoting aquatic and mesocosm related research

Main contributor (Partner)

Type of Event Date Event; Place

Type of Audience

Size of Audience

(est)

Geographical Coverage


(NIOO-KNAW) Trade fair Feb. 2018

Houten, The Netherlands

General Public, Media, Investors

500 National


(NIOO-KNAW) Trade fair Jun. 2017

Den Helder, The Netherlands

General Public N/A Europe

Ransome, Emma; Hill, Kate

(SMF)

Royal Society Science festival

Jul. 2018 London, UK

Scientists, Media, policy

makers, general public, Other

10,000 National

MeryemBeklioğlu (METU)

European Researchers Night

Sep. 2017 Ankara, Turkey General Public 10,000 National

Paraskevi Pitta, Emmanouela Panteri, Irene

Filiopoulou (HCMR)

European Researchers Night

Sep. 2017 Heraklion,

Greece General Public 3,000 National

Paraskevi Pitta, Emmanouela Panteri, Irene

Filiopoulou (HCMR)

Students Festival Oct 2017 Heraklion,

Greece General Public

School students 10,000 National

Paraskevi Pitta (HCMR)

School visits to facility

Sep 2017 to Jun 2018

Heraklion, Greece

School students Over 1,000 National

Katharina Makower (FvB-IGB)

Open House 30 Jun 2018 Stechlin, Germany General Public Excpected 400 National

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