dell digital marketing strategy

US OF VARIOUS M DIA FOR

MARK TING

E E

E

Created by : Sarthak Gupta

QUICK FACTS ABOUT D LL• 1984- MICHAEL DELL FOUNDED THE COMPANY , INITIALLY

CALLED PCs LIMITED.• 1988 - COMPANY IS REBRANDED AS DELL COMPUTER CORP.• 1992- ENTERED IN FORTUNE 500 COMPANIES.• 1996- LAUNCH OF DELL.COM .• 2001- DELL BECOMES NO.1 COMPUTER SYSTEMS

PROVIDER WORLDWIDE.• 2007- MICHAEL DELL RETURNS AS CEO AND STARTS WITH

DELL 2.0 PHASE. INTRODUCTION OF “VOSTRO” LINE.• 2009- ACCQUISITION OF PEROT SYSTEMS AND ENTERS

SMARTPHONE MARKET

E


UNDERSTANDING DELL INC.

AND ITS STRATEGIES


DESKTOP PCs SERVERS

STORAGE MOBILITY DEVICES

SOFTWARES & SERVICES FINANCIAL SERVICES

WHAT DOES DELL OFFER ?


DELL FOLLOWS“MARKETING

ORIENTATION” PHILOSOPHY

&“CUSTOMER DRIVEN

INNOVATION”


DELL ACHIEVES THIS THROUGH : --DIRECT MARKETING STRATEGY.-MAXIMUM UTILIZATION OF INTERNET.-JIT MANUFACTURING.-COST EFFICIENT PRODUCTS.- EXCELLENT AFTER SALES SERVICE.


SO , WHAT ALL VARIOUS MEDIA DOES DELL USE

FOR MARKETING ?


1. SOCIAL MEDIA


@Dell@Direct2Dell@DellEnterprise@DellCares@IdeaStorm@DellPartnerDirect@DellServices@DellHealth@DellSecurity@DellJobs@Alienware and many more

@


@

•Dell•Dell Business•Dell Outlet•Dell Storage•Dell Services•Dell Auction•Dell Services•Dell India•Dell Australia for Business•Dell Taiwan•Alienware and many more


DELL ON YOUTUBE

DELL ON LINKEDIN

DELL ON SINA

DELL ON YOUKU

DELL ON STORIFYME

DELL ON RENREN

DELL ON PINTEREST

DELL ON FLICKRCreated by : Sarthak Gupta

2. FORUMS BY DELL


DELL SMaC U

DELL THINK TANK PROGRAM


HOW DOES DELL

CONTROL AND MANAGE

ALL SOCIAL MEDIA OPERATIONS ?


SOCIAL MEDIA COMMAND CENTRES


DELL INDIA


•Dell International started in India by opening a customer contact center at Bangalore in 2001. •In 2003, the second contact center was opened at Hyderabad. •The company operates its services from four centers based at Bangalore, Hyderabad, Chandigarh and Gurgoan.

Dell is targeting the small and medium businesses (SMB) in smaller towns in India as its main driver for growth as the company believes this market sector is growing rapidly.


MARKETING CAMPAIGNS•First launched in India, Dell’s new advertising campaign is titled – “Take Your Own Path”.

•Second and one of the most successful campaigns by Dell in India was “Personal Achievement” campaign.


DELL DIGITAL JOURNEY


DELL SOCIAL MEDIA GROWTH


SO ,WHAT HAVE WELEARNT FROM

THECASE STUDY

OF DELL MARKETING

PLANS ?


- THINK GLOBAL , ACT LOCAL

- BUILD YOUR NETWORK AND STAY IN TOUCH

- DYNAMIC MODEL OF BUSINESS

- EXTEND SERVICES BEYOND THE PRODUCT


REFERENCES• CHAFFEY ( 2009 ) , CASE STUDY 8.2 , DELL GETS CLOSERTO ITS CUSTOMER ONLINE.• WWW.FORBES.COM•WWW.UKESSAYS.COM•WWW.CASESTUDYINC.COM•WWW.SOCIALSAMOSA.COM , INTERVIEW OF RITU GUPTA , DIRECTOR MARKETING , DELL INDIA ( 2013)•WWW.SPRINKLR.COM •WWW.SOCIALMEDIATRAINING.IN•WWW.SIMPLIFY.COM •WWW.123HELPME.COM•WWW.DMNEWS.COM


http://www.forbes.com/

http://www.ukessays.com/

http://www.casestudyinc.com/

http://www.socialsamosa.com/

http://www.sprinklr.com/

http://www.socialmediatraining.in/

http://www.simplify.com/

http://www.123helpme.com/

http://www.dmnews.com/

THANK YOU


Created By : Sarthak GuptaEmail ID : [email protected]