design for all | michiel buchel
TRANSCRIPT
Città della ScienzaThe Connected Experience
3rd & 4th December 2015
Michiel BuchelDirector
Science Museum NEMO
National Science Center
Mission
NEMO lets people of all ages experience how
fascinating, fun and useful science and technology are
Business model
5
Cultural entrepreneurship
NCWT foundation as a whole: gross turnover 13 million euros*, 72% of which from own income
60%12%
28%
revenues from daily operations
sponsors/subsidies
government subsidy
Business sector: almost all activities/projects are realised with the help of • co-creation, and/or• sponsoring in kind, and/or• donations, project subsidies
Cultural entrepreneurship
7
Stakeholders
General - visitors
numbers of visitors to NEMO are increasing: 588,368 in 2014
0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
2010 2011 2012 2013 2014
various
students
secondary school groups
primary school groups
visitors Museumcard
visitors
81% recreational visitors in NEMO16% school groups, students, teachers in primary, secondary and further education
General - target groups
10
22%
59%
16%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors
International visitors, almost a quarter of the total number of visitors.
22%
59%
16%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors
22%
59%
16%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors
General - visitors
General – school visits
More than a third of the visitors is 18 years or younger (36%) Off all school visits, primary school groups account for 40%
27%
9%63%
1%
0 - 12 years
13 - 17 years
18 - 64 years
65 +
40%
42%
18%
primary school groups
secondary school groups
students
27%
9%63%
1%
0 - 12 years
13 - 17 years
18 - 64 years
65 +
40%
42%
18%
primary school groups
secondary school groups
students
General - target groups Education
In 2014 94,138 educational visits • 40% primary school
children• 42% secondary school
children• 18% students
40%
42%
18%
primary school groups
secondary school groups
students
Where we come from…
The things we do…
General - broad package
NCWT is the parent foundation of:
• Science Center NEMO
• NEMO Learning Center educational support and expertise centre
• NEMO Communication Center1) Kennislink.nl
digital dissemination and promotion of knowledge 2) National Science Weekend
• NEMO is a national brand
• NEMO is the 5th largest museum in the Netherlands
• NEMO is known as an instructive day attraction
• Average visitors hours: 4 hours and 12 minutes
Brand personalityNEMO is seen as:• Creative • Active • Unique
Source: Beerda Continu bezoekersonderzoek2014, n= 596
Brand awareness
Target groups
Many different target groups:• Children• Youngsters• Adults • Scientific Field • Teachers • Schools
General - broad package
S&TC: Science & Technology Communication and S&TE: Science & Technology Education
via:• exhibitions (6000 m2)• workshops, demonstrations, science shows• lectures and special events • in-depth educational materials and projects• continuing education / professionalisation of new and existing
teachers in primary, secondary and further education• scientific research in collaboration with University of Amsterdam• knowledge development, also in EU context
Learning
InspirationExperiments
Inspiration
Lectures
InspirationWorkshops
InspirationReal research and visitor participation
Inspiration – NEMO R&D
InspirationSpecial events
Tube Your FutureIn the video contest Tube Your Future, students can create their ownimage of what it is like to work in the world of Science & Technology.
Exploring together with a common goal
Visitor experience of adults from ‘I have fun because my children have fun’ to ‘I have fun because I play/explore together with my child’
Makerspace in NEMO
A real laboratory
LearningWorkshops
LearningContinuing education / professionalisation of teachers in primary, secondary and further education
Outreach
NEMO and Europe• largest share in EU Science in Society calls (FP7) of the Dutch
S&TC/S&TE public institutions• knowledge development • dissemination to S&TC/S&TE sector in NL and Europe • for example: Gender (EU), Space education (ESA / NSO)
European collaboration
National Science Weekend
A new first floor
A new first floor and wayfinding
An improved NEMO
A new roof terrace
Questions?
Thank you for your attention