Design is invisible UX Sofia 2015

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<p> 1. design is invisible Lutz Schmitt @luxux UX Sofia 2015 photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0 2. empathy = Einfhlungsvermgen 3. Lucius Burckhardt (19252003) was a researcher, teacher, theorist and and activist. He was interested in architecture, landscape architecture, design, urban development, socio-economics and all the things that connected these fields. photo by Annemarie Burckhardt provided by Hermann Schmitz Verlag 4. photo by Lutz Schmitt cc-by-sa-3.0 1) design is invisible 2) who plans the planning? 3) why is landscape beautiful? 5. design is invisible photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0 6. a selection of modern design dogmas 7. "Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG form follows function, but there is so much more to desire 8. "Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG the good form is dead there is no final design to be found and no perfect rules to be followed 9. don't design the object 10. design the influence an object has to the institution it belongs to 11. design the influence an object has to the institution it belongs to system context structure service interface function 12. a street corner 13. photo by Lutz Schmitt cc-by-sa-3.0 14. photo by Lutz Schmitt cc-by-sa-3.0 15. photo by Lutz Schmitt cc-by-sa-3.0 16. a hospital 17. the family 18. the night 19. photo by NASA public domain 20. Lets take a look at UX Design 21. userbusiness happy 22. not the userbusiness user 23. business goals 24. design principles 25. space of action 26. nightspace of action 27. maybe UX is just educated marketing 28. A business needs to make money. Otherwise it stops being in business. but thats probably OK 29. userbusiness value Designing valuable User Experiences 30. but maybe the term 31. language matters 32. language matters user / customer / player / client / hvm 33. Photo source http://iruntheinternet.com/01008 34. photo by Lutz Schmitt. All rights reserved. a short story about a wine bar, the person running it and a website 35. Photography by Lutz Schmitt. All rights reserved 36. Photography by Lutz Schmitt. All rights reserved 37. Photography and graphics by Lutz Schmitt. All rights reserved 38. Photography and graphics by Lutz Schmitt. All rights reserved street view 39. Photography and graphics by Lutz Schmitt. All rights reserved Please notice the absence of any interaction or communication offer. 40. Photography by Lutz Schmitt. All rights reserved 41. photo by Lutz Schmitt cc-by-sa-3.0 42. who plans the planning? how methods and tools define the outcome Illustration by zen-3 on deviantart.com cc-by-nd-nc-3.0. http://zen-3.deviantart.com/art/Treasure-map-185587584 43. usability testing testing if the user understands, what we expect from him 44. persona helping to believe, that you know your users 45. journey mapping getting close here 46. Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089 47. users are people but our tools &amp; methods ignore this 48. we influence peoples lifes, 49. decreasing time till sex for Dutch people 50. photo by Lutz Schmitt cc-by-sa-3.0 51. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0 Why is landscape beautiful? 52. landscape is interpretation and interaction 53. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0 54. fun fact we have large influence on the digital landscape of our world 55. how does the internet look in the eyes of professionals? 56. Screenshot of interactive global internet map 2012 by telegeography.com 57. Rendering by Facebook. All rights reserved. 58. illustration by iA. All rights reserved. 59. Screenshot of internet map by internet-map.net. All rights reserved. 60. how does the internet look in the eyes of non-professionals? 61. Screenshot from http://kk.org/internet-mapping/ 62. Screenshot from http://kk.org/internet-mapping/ 63. Screenshot from http://kk.org/internet-mapping/ 64. Screenshot from http://kk.org/internet-mapping/ 65. Source: http://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ 66. getting back to Lucius Burckhardt 67. we probably lost perspective on what is our duty as designers. 68. You are probably looking for a perspective 69. Possible criteria for a new design Does the product consist of materials that are digged out without oppression? Is it produced in a senseful, uninterrupted workflow? Has it multiple uses? Is it long-lasting? In which condition do you throw it away, and what happens then? Does it make the user dependent on central services or can it be used independently? Does it privilege the user or stimulates commonality? Is it freely choosable, or does it enforce additional purchases? Text by Lucius Burckhardt in Werk-Archithse Nr. 4, 1977, translation by Lutz Schmitt 70. photo by Lutz Schmitt cc-by-sa-3.0 See you again at EuroIA 2015 September 24 26, Madrid, Spain www.euroia.org </p>

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