dfw seo meetup 3-11-2014
TRANSCRIPT
Tools to Speed Up Your SEO Efforts
Minh NguyenVice President of Search, WrightIMC
March 11, 2014
Essentials
• Analytics– Use data to drive decisions.
• Microsoft Excel and/or Google Docs– Excel for Ninjas by Distilled– ExcelEverest.com
• Staying Up-to-Date– Feedly
• Google Algorithm/Updates• Search News• Forums
– Meetups / Conferences
Keyword Research
My Go to Keyword Research Tools
• AdWords Keyword Planner• SEMRush• Analytics / GWT• UberSuggest.org• Mergewords.com• Moz’s Keyword Difficulty Tool• Social media
Goals for Keyword Research
• Site Structure• Money Terms• Content Ideas• Orphaned Keywords
– Term(s) without a Targeted Page
• Orphaned Pages– Targed Page(s) without a Keyword
Build a List
Build a Master Keyword List
Keyword History - SEMRush
Find keywords you lost in the past and get them back.
Competitive Data - SEMRush
Don’t forget to enter in your competitor’s sites to see what they’re doing.
Find Ideas and Money Terms
Filter keywords and find keywords that you rank in the top 20.
Find Ideas and Money Terms
• Using Analytics Search• Regex Filter Using:
– (who|what|when|why|where|how|\?)
Find Ideas and Money Terms
• Put competition, social sites and/or any industry related site into Google K/W Planner:
• More Ideas on: http://www.advancedwebranking.com/blog/google-didnt-want-us-to-use-the-keyword-planner-this-way/
Find Ideas and Money Terms
• Use FAQ, Social Media to Cull Ideas/Topics:
Tracking – Advanced Web Ranking
• Accurate Ranking Data• Unlimited Keywords
– May Need Proxy Servers
• Additional Monitoring Tools• Analytics Integration• Extremely Affordable• Hands down the best rank tracking software
out there
Get it Free
http://www.advancedwebranking.com/special-offers.html
• Lifetime License w/ 1 Year Updates• Write a Blog Post
Site Audits
Fundamentals
• Establish a Baseline• Don’t rely just on Tools. Manually check:
– Usability / User Experience– Accessibility– Compatibility– Structure
• Competition• Formulate a Strategy
Data Gathering
• Screaming Frog• Google Webmaster Tools• Moz• RavenTools
Link Research
Tools
• Link Research Tools (LRT)– Strategy– Penalties– Missing Links– Competitive Link Building– 15+ Link Tools
• Other Tools:– Majestic SEO (Deep dive of links)– Open Site Explorer (Quick and easy)
Quick Link Profile
Link Profiles allows you to create baselines, assess the landscape and judge your competition.
Easy Competitive Link Building - LRT
• Broken Pages on Your Site that has Links• Links that your competitors have that you don’t• Common Links shared between competitors• Find Where Your Competitors are Linking• Link Prospecting Tool• Find Best Pages to Get a Link From on a Site
Identify Bad Links - LRT
Local Citations
• WhiteSpark Local Citation Finder
Local Citations
• Getlisted.org• UBL.org• Yext.com
Content
Content Optimization
• Moz• RavenTools• Copyscape
Content Optimization - Moz
Content Optimization - RavenTools
User Experience
• User Behavior: Lucky Orange• Split Testing: Analytics• Readability: Flesch Score• User Testing: Minions | 4qsurvey.com• Scanible:
– Headlines– Lists– Pictures
Campaign Management
RavenTools
• Tracks Link Building Efforts• Baselines• Tasks • Documentation
Top Picks on a Budget
• MajesticSEO: $50 / mo• Moz/RavenTools: $99 / mo• SEMRush: $70 / mo• Honorable Mentions:
– Link Research Tools - $129 / mo– Advanced Web Rankings: “Free” | $99 (one time)– Whitespark Local Citation Finder: $20 / mo– Screaming Frog - $99 (one time)
Takeaways
• Don’t rely on tools for everything• Do use tools on Competitors when you can.• Do find other creative ways to use the tools.• Do experiments and let data drive decisions.
