seo basics - meetup presentation
TRANSCRIPT
WEBSITEis atRISK
Your
Starting a business?Make sure you take action
interwebcoding.com/free-stuff
INTRO01 WHY?
IDEA → NAME → PRODUCT → SM → WEBSITE
IDEA → NAME → WEBSITE → SM
→ PRODUCT
VS
Early customer traction and feedback
SEO headstart
Solidify Ideas
Lean Startup methodology is a practice for developing productsand businesses based on 'validated learning', getting customer
feedback quickly and often.
DOMAINS02 GOOD PRACTICE
DO's
KEYWORDS
EASY TO READ
10 or less Characters
TLD + LOCAL.com & com.au
Whois.comwhois.com.au
DOMAINS03 BAD PRACTICE
DONT's
Word Seperators
SPAM related TLD's
Name Competition
Whois.comwhois.com.au
Profile04 REGISTRAIONS
Namechk.com
Get all the popular social media platformsTwitterFacebookLinkedIn (company)InstagramPinterestFlyingSoloTechboardVimeoSlideshareYoutubeGoogle+
LANDING05 PAGES
INSTAPAGE$39/m or $29/m (annually)Custom DomainsEasy Drag and DropEmail List IntegrationWordpress IntegrationSEO Friendly
mailchimpFree 12,000 emails to 2,000 peopleNo Automation!
campaign monitor$9 /m 2,500 emails to 500 peopleFull features
SEO06 PRACTICE
TRICKGOOGLE
Don't try
Basic FoundationWebmaster Tools
Add & Verify your siteSubmit a sitemap & robots.txt
Set location and language
Google AnalyticsG+ for BusinessCode </HTML>
Unique TITLE's and META DESCRIPTION'sTitle Tag 1070 CharactersMeta Description 70160 Google: "meta tag preview"Headings (H1H5) Use them all, and correctlyAlt image tags name each image appropriatelyGoogle+ Publisher tag v Author (SERP)FaviconDon't use Underscores in URLS
Speed >>>>Ensure that your site loads inunder 3 seconds
tools.pingdom.com/fpt/
SEO07 BONUS
Link back all your SMLocal Directories - CitationsPRESS / PRNoFollow vs DoFollowWhitehat Link Strategies
Moving man Method broken linksSkyscraper Technique Make something betterWrite testimonialsFind unlinked Mentions...
Ahref.com
LINKS08 SHARED
Domainswhois.com
whois.com.au
namechk.com
Landing PagesInstapage
MailchimpCampaign Monitor
Search Engine ToolsWeb Master Tools
Google Analytics
Google for BusinessSpeed Test
AHREF Site Explorer
interwebcoding.com/free-stuff