PRESENTED BY ANAND DESAIDHEYA CAREER MENTORS (I) PVT. LTD.

Dheya franchise opportunity

DHEYADheya is a premier social enterprise focussed on career development of students & professionals

about Dheya

WHO WE ARE• Dheya means “The Goal” in Sanskrit. Founded in 2005, we are a fairly small, flexible career

development company that designs and runs impactful programs for corporates, students, professionals and unemployed rural youth.

• Over last 7 years Dheya has build a strong research base and intellectual property of scientifically developed reliable psychometric assessment tools, leadership competencies, career and educational information and career decision tools. Our competitive edge is our indigenously developed career development and employability development processes that are proven, impactful and powerful.

• Till date we have planned careers for more than 13500 students and professionals, assessed more than 30,000 people, trained and placed more than 2000 rural youth into various jobs.

• Visit us on: www.dheya.com  

What we do : field of behavioural sciences

Retail segmentWe deal with students from the age 13 onwards. We help students and professionals plan and develop their careers.

Institutional segmentWe deal with educational institutes, corporates and the government and deliver our offering on a mass scale.

DHEYA FOCUSSES ON TWO PRIME CUSTOMER SEGMENTS

Employability Competence

Development

Career Development and life long Learning

Career Guidance and Career Planning

Psychometric Assessment and Competency Mapping.

Our service OFFERINGS

Career guidance & planningWe help students and professionals plan a

career. We also help them develop their core skills to build long term career success

Employability developmentHelping both rural and urban youth to build and

gain employability competence. With our 7 step model we have been able to infuse core skills and life skills in more than 1000 youth.

Competency assessmentUsing our psychometric tests and offline

simulated assessment tools and exercises we help corporates assess competencies and make reliable data backed by HR Decisions

Career development Career Success comes with certain rules

and education. We build core skills like study skills, learning skills and success skills in students to create a long term impact.

Competency Assessment

Career guidance and planning

CAREER development

EMPLOYABILITY development

Dheya franchise OPPORTUNITY

BUSINESS OPPORTUNITY WITH DHEYA Dheya offers a business format franchise for a area or a city or zone.

Dheya’s provides you with the knowledge and know how to sell and explain the psychometric assessment tool to the customer.

Dheya offers business that targets both the retail and institutional customer base.

Offerings include personalized reports of psychometric assessment tools developed by Dheya..

The Central Knowledge Cell will continuously update and upgrade the tools and reports

Offerings include long term relationships with institutional customers and customizing to suit their needs.

Higher probability of success. The business model is based on a de-risked working.

Franchisees could realistically achieve profitability proportionate to Dheya India from the first month of operations.

Franchisees play an important role in deciding the promotion and strategy in their area of operation.

FRANCHISED PRODUCTS & SERVICES

18 Page career report

Personality profile

Ability Profile

Career Interest Profile

Only Career Category Suggested

Online Price : Rs1000/-

Print Copy: Rs.1200/-

BASIC CAREER GUIDANCE REPORT

40 Page career report Detailed analysis of Personality & Ability Strengths Activity Level Interests Suggested Learning Style Analysis Career Suggested after each factor analysis Detailed career information & Detailed education stream

information 45 Minute Personalized and face to face by trained facilitator Documented process & Workbook oriented Online by skype /webex Online Price : Rs.4000/- Print Price: Rs. 4500/-

PREMUM CAREER GUIDANCE REPORT & PERSONALISED CAREER UIDANCE

FRANCHISE CONCEPT - THE DEAL Initial agreement - three (3) years and renewal for 3 years on mutual agreement.

The franchisee fee Rs. 200000 to Rs. 6,00,000 for the initial term of three (3) years.

Tier 1 Cities – Rs. 6 Lacs - (Free Reports of Rs. 3.6 Lacs)

Tier 2 Towns – Rs. 4 Lacs - (Free Reports of Rs. 2.4 Lacs)

Tier 3 Towns – Rs. 3 Lacs - (Free Reports of Rs. 1.8 Lacs)

Tier 4 Towns – Rs. 2 Lacs – (Free Reports of Rs. 1.2 Lacs)

The franchisee gets free reports of 60% of the franchisee fee. .

Revenue Sharing is based on the gross fee collection on assessment & reports after the sales of free reports Up to a volume of 250 reports in a year – Revenue Share – 30% Franchisee :70% Dheya

Between 250 to 1000 reports in a year – Revenue Share – 35% Franchisee: 65% Dheya

Above 1000 Student in a year – Revenue Share – 40% Franchisee: 60% Dheya

Revenue Sharing is based on the gross fee collection on Basic Career Guidance Above 1000 Student in a year – Revenue Share – 50% Franchisee: 50% Dheya

An yearly Performance Bonus plan is based on target vs. achievement.

Performance reward scheme would be applicable to those who meet their annual targets.

Disbursement Months of Business Associate revenue Share: Second week of the subsequent month.

We invest huge sums of money, expectations, emotions, efforts and energy for almost 18 years of life in educating ourselves just to GET the next 40 years of work life RIGHT, happy and financially fulfilling and emotionally satisfying.

Increased ROI on Education

Personalised development of Students

Focused & Channelized Directed Effort in Education

Fulfilling & Successful Career

Most career counselors focus on education streams, you will hear them say “ take up science or commerce”. Its dangerous as they focus on input without a clear outcome.

We at Dheya focus on OUTCOME. In short we focus on what one CAN BE in an occupation AFTER EDUCATION, because that what matters the most for a extraordinary life. We work with possibilities of working on personal strengths and potentials. We help them understand possibilities and plan their career to achieve greater heights in their career.

We wipe out career related anxieties and increase achievement focus while building a great fulfilling career.

What DIFFERENTIATES US

WHY DHEYA?IMPACT OF DHEYA ON

ITS USERS

AGE 13 AGE 15Secondary School Learners This is the time when the child need help in

understanding personal potential and get focused on the outcome of education. Here the time is on their side so

might as well take benefits of it If the child understands the purpose of education, with clear expectations, efforts

in studies increase rapidly ..

AGE 16 AGE 18 Higher Secondary LearnerMost career entries are possible at this stage, This stage is the most critical stage of a career. Streams are selected and can make an impact through your life. Right streams with a focus on work life occupations can positively change life for ever.

AGE 19 AGE 25Career Starters – Undergraduates &Post graduates

This career stage allows a student to position himself and make the right I entry into occupation. The entry need s to

be planned . A major effort at this stage would go in developing and building a professional of the future.

AGE 25 AGE 45 Early and Mid Career ProfessionalWhile most of the students take up jobs its seen that the dissatisfaction levels are extremely high. Also there is a great mismatch in career and personal strengths leading to frustrated work life and stagnated careers. It can be set right by a planned transition into the right career. .

OUR users & Customers

PARENTS ARE DECISION MAKERS

INSTITUTES AND INDIVIDUALS ARE DECISION MAKERS

Our customer mix is varied. From a 13 year old high school student to a 55 year old professionals are our customers. They may come as individuals or through schools, institutes or an organization they are our customers

Upgrades and Updates

Internet MarketingSupport

Franchise Helpline

Sales Training

Incentives & Rewards

Knowledge Tools and Training

CRM for building Happy

Customers

Business Growth Strategies

Bulk Sales Support

Central Marketing Support

Systems Training

S U P OP R T E D

A DHEYA FRANCHISE IS ALWAYS SUPPORTED

Service – customer segment MATRIX

serviceRetail

( individual buyers)

Schools, colleges & institutes government corporate

Psychometric Assessment & Assessment Centres Career Guidance and Planning Career Development Programs Employability Development Placement Readiness Programs Competency Assessment

Dheya Models and research

Dheya’s Career development timeline

Building positive habitsNurture success and growth mind-sets

Catch them young, build strong habits, develop and nurture success and prosperity mind-sets. This is

what Dheya does.

model career planning and development

Focuses on outcome of educationGets the student focussed on career success

We focus on ‘what’ and what she/he can be at the age of 35 and what occupations the individual can enter after

education and then we plan education accordingly. This brings great alignment and purpose in what the student

is getting educated for.

Dheya case studies

CASE STUDY individual studentDheya works with individual students from an early age of 13 and build them into successful individuals. The biggest parental concern is taken away and resolved. By getting the student focused towards economic success we also are contributing towards building the nation. Till date Dheya has helped more than 13500 students to plan their career.

profile http://www.facebook.com/upramit

OVERVIEWPramit visited Dheya in year 2009 while he was in VIII standard. We helped him realise his strengths using psychometric assessments and personalised sessions and then planned his career on a horizon of 10 years. Since then Pramit has been topping his school and also come 13th in the West Bengal Merit List. Today in 12th he has scored 99.88 percentile and again is a merit list holder. He is on his path to building an entrepreneurial career .

CLIENTPramit Mukherjee – Merit List holder

CASE STUDY colleges Building employability skills would mean first developing personal competence and then building the skills necessary for gaining employment. What’s missing is a clear and focussed approach towards building individuals.

WEBSITE www.ranchiuniversitymba.org

OVERVIEWA 12 day (96 hour) employability intervention where we worked with the final year MBA students and built them from inside out. The results were astonishing. From 0% placements to 88% placement within one month of the intervention.

CLIENTInstitute of Management Studies, Ranchi University

Dheya’s clientele

Select Educational clientele

yashada pune Sibm pune Mit group pune

Ranchi university SOMAIYA INSTITUTE OF MANAGEMENT

Xiss ranchi

School partnerships

Hutchings school pune Kendriya vidyalaya Sinhagad springdale

Akshara international school

Thakur international school

Gg international school

WHAT OUR CLIENTS HAVE TO SAY

Both institution clients and retail clients know us for our sincerity and commitment to the purpose.

We are also known for our positive beliefs and strong faith in human potential. Our clients take their lives' most important decision and plan their lives based on our WORDs. For us credibility matters the MOST.

92% of clients come through referrals

COPYRIGHTED PROPERTY OF DHEYAPlease respect all works presented to you by Dheya and do not use or reproduce any of this work without prior consent from Dheya. All works remain the property of Dheya. Any breach of this trust will be taken seriously, to the full extent of copyright law and intellectual property law. Also note that all material/ assessments/ data generated by Dheya or that is supplied to us (Dheya) is kept with the strictest confidence and will not be released to anyone without your consent. If you have any queries concerning our work or resources used in the development of this work, please talk to Dheya directly. Please call +91 9923400555 a direct connect with Dheya..

RESPECT

THANK YOU . CALL US NOW

OUR CONTACT DETAILSDheya has a presence both online on the web and offline. With it head office at Pune, Dheya services customers all over India

26 Raghuvir Society, Mukund Nagar, Pune 411047

www.dheya.com

franchise@dheya.com

+91 20 24264555| 64006555

@dheyaism

www.facebook.com/dheya.india

ADDRESS:WEBSITE:

EMAIL:TELEPHONE:

www.youtube.com/dheyaism