Digipak Deconstruction#3: MICHAEL BUBLE “IT’S TIME”

On the front cover of the digipak there is a mid

shot of the artist looking into the camera. He’s been edited in a red

shade of colour helping him to stand out from the background of the cover which is white

along with what appears to be Buble’s signature in

grey.

The font of ‘michael buble’ is in white to stand

out on the red of Buble himself. Furthermore,

people that are unfamiliar with the artist can

recognise his appearance because the name is printed on his chest

(showing the audience who he is).

On the front of the digipak is a picture outlining all the features included in the pak. This attracts the audience in and shows them that this isn’t just an

ordinary album, thus making them feel as though they’ve bought something

‘special’ compared to the original.

Included in the digipak was the CD album,

two bonus tracks on the CD along with a

booklet of information, and a poster of the artist.

This would appeal to his fans (primarily

made up of middle aged females into the Jazz/Pop genre) as it

gives them something to look at or place on

their wall.

The blue tint of the artist on the poster connotes the Jazz

genre as Jazz can often be associated with this

colour (which also portrays the idea of smooth soft music).