+287 Offices

In 79 countries 16,000 people worldwide

The world’s third largest agency network The largest agency network within Omnicom

BBDO in Europe

BBDO Europe, Middle East & Africa

193 offices in 44 countries About 7700 employees

Flat

Talent over Geography

Customized and scalable

Network philosophy

Office services

Each office can provide Social Media /Advertising / Design / Digital (advertising, e-commerce)

Mobile / Sales Promotion / CRM / Events / Production

Multiple offices offer

Publishing / Data management

Competency on demand via Centres of Excellence

scalable solutions for each office and client -open source philosophy provides one source quality

DIGITAL LAB

BBDO agency

CRM/DATA SHOPPER MKT

METRICS ROI BtoB

DISTRIBUTION

Partners

1920 1954 1960 1966 1983 1987 1989 1991 1995 1997 2000 2001 2003 2004 2005 2006 2007 2008

What does innovation in marketing mean to you?

How will technology shape your marketing going forward?

The discipline of InciteWork leads to strategic focus...

Brand building is not distinct from behaviour changing.

Awareness and action must be one.

Incite Work, is a process that binds offices, clients and agency via the pursuit of causing action by addressing behaviour.

…leads to Big Ideas that...

...travel anywhere

... cause action

... create subscribers

Where do you look for leadership?

“…digital is the context for all of our marketing.”

“ BBDO is about creating the world's most compelling content.”.

Jack Benny!Your Hit Parade!

Armstrong Circle Theater!US Steel Hour!Burns & Allen!

DuPont Show of the Month!GE Theater!

Delivering compelling content. 1930 - 50’s