Digital Marketing Strategy 2014 Shannon Chesney

GOALSMore Exposure to Advertisements

Increase in brand awareness via social media accounts

But Most Importantly…

# 1

TARGET AUDIENCE

BUDGET

In 2010, a total of $300 million was spend on advertising for VW

Search Engine Marketing

Landing Page

Create a buzz on Social Media

Blog about it

In the end, it will be hard not to have Volkswagen on the mind.

Thank you!