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  • 1. DIGITAL TRENDS

2. Hello! My name is Bart. 3. This is my daughter Merel. 4. Im passionate about coffee. 5. I live and work about coffee.Im passionate in Ghent. 6. I work at digital agency Wijs (ex: Netlash-bSeen). 7. @netlash 8. http://slideshare.net/netlash 9. DIGITAL TRENDSDMF, 11/10/2012 10. Based on Netlash-bSeen Online Trendrapport 2012. 11. Based on Netlash-bSeen Online Trendrapport 2012. Crowdsourced, postmodern collection of opinions. 12. 10 trends based on my personal opinion. 13. Listen carefully. 14. Personal opinion.Listen carefully. 15. 1. The rise of the Death Stars 16. Its a Winner Takes All world. 2012will continue the trend of 1 big behemoththat eats all its competition. 17. Death Stars Online will eat all communications Digital will eat all interfaces Facebook will eat all social networks Apple will eat the PC-market? 18. Network effects are dominant online. 19. Network effects are dominant online. Look it up. Metcalfes Law. 20. Network effects are dominant online. Look it up. Metcalfes Law. http://en.wikipedia.org/wiki/Metcalfes_law 21. 2. Fragmentation of social 22. Yes, Facebook will be the dominantgeneral social network. 23. Yes, Facebook will be the dominantgeneral social network.Next to that general SN, we will subscribe toa truckload of niche-networks. 24. Communities can not be built. They form aroundexisting common interests.Just like in real life (work, sport, bar, hobby, family...). 25. The Facebook IPO will spawn a new breed ofstartups, ideas and business.(2 - 3 years) 26. 3. Location is the new context 27. Context is the way to break through thebanner blindness of consumers. 28. Context is the way to break through thebanner blindness of consumers.See: Google. Ads are relevant to the search words. 29. Location is the new context.Make your online offering more relevant byadding location as a lter. 30. 4. Sensors everywhere 31. Location sensors (gps) are only the beginning. 32. Location sensors (gps) are only the beginning.Our devices (starting with our smartphones) willbecome aware of their surroundings. 33. The nerd in me is happy. Star Trek is coming! 34. Nest is a thermostat with activity, light,temperature... sensors. 35. iBGStar Blood Glucose Meter is meant tomanage diabetes, with integrated app. 36. Twine is a DIY-kit with temperature, vibration,moisture... sensors. 37. Jawbone Up measuresmovement and sleep cycle. 38. Watch out for: Cars with apps and sensors Face recognition Smart Clothing Even more sensors in smartphones 39. 5. Data, data, data 40. Everything is measurable Online analytics Trend data from social media Personal data from quantied self 41. Start hiring statisticians and data gurus.Invest in big data infrastructure and CRM. 42. 6. NFC is the new QR 43. Near Field Communication RFID chips on steroids Contactless communication Expect it in smartphones next year 44. You will still use it wrong. 45. You will still use it wrong Its not a marketing tool cfr. QR-codes cfr. Bluetooth 46. 7. Mainstream 3D-printers 47. Makerbot is a 3D-printer that costs 1.749 USD... 48. Everything will be digitized. 49. 8. Mobile rst 50. More internet access with mobiledevices then with laptop/desktop. 51. Think Mobile First touch context different screens responsive! 52. 9. Think Integrated 53. Think integrated mobile / desktop ofine / online data silos 54. Siloes website analytics seo press releases sea community social afliate e-mail marketing ... 55. Playtimes over. 56. 10. Keep an eye out for... 57. Keep an eye out for... mobile payments Facebook credits APIs disappointing video HTML5 tablets 58. Start with strategy.Think integrated. 59. Remember 1 thing. 60. There will be only 2 types of companies left. 61. There will be only 2 types of companies left.The quick and the dead. 62. Conversation 63. Questions? 64. twitter.com/netlashbart@wijs.bewww.wijs.be