TOP 5 Ways To Improve Mobile Marketing Campaign Conversion

Rates

What is Mobile?

Mobile Mindset Mobile Consumers are

looking for:���

- Quick-Vital-Information - Convenience - Deals/Offers/Coupons - Peer Endorsements - Instant Gratification

Define Conversion Top KPIs��� - Click to Call - Click to LP - Email and Newsletter Signup - Social Interaction - Peer Endorsements

1. Define Your Audience

2. Get In Front of Them ��������� Mobile Web

vs. In App

Mobile Paid Search

Mobile Paid Search Landscape

- 85% of Queries on Google Have Sponsored��� Search Results - 52% of Mobile Searches Complete An Action - Ad Call Extensions drives 40M+ Phone Calls per Month - No Phone Numbers = LOST BU$INE$$

Mobile Paid Search Landscape - Average CTR on Desktop Search ranges 1-5% - Average CTR on Mobile Search is 6-8% w Click to ��� Call Action

Mobile GeoTargeting���������

IPhone vs. Android ���

DEVICE TARGETING

3. TELL THEM...

What you want them to do!

Tap Here Touch This Like This

Share This Book Now

Touch to Call Book On Mobile Only from Mobile Special Mobile Deals Mobile Exclusive Offer(s) Easily Book From Your Mobile Device

CLick To Call (CTR)

responsive email

���������

4. Create A Seamless Experience

Click to Call Buttons���������

CTC too Small

Where’s my 15%?

5. Ongoing cro���������

- Bid/Position Adjustments - Day Parting - Test Offers/Flash sales - Refine Location Targeting - - Test CTAs & LPs ���

For more information on Hotel Marketing for Mobile consumers visit us at Tambourine.com