echelon presentation april 2014
DESCRIPTION
Presentation for the Echelon 2014 Pitch Competition - Sydney Satellite.TRANSCRIPT
Echelon 2014 - Sydney Satellite
Sam WilsonCEO & Founding Partner
Mobile Video Advertising is Booming
• US market is set quadruple by 2017 • Global mobile video advertising market is forecasted to
be worth $7.0b in 2017
Problems with Mobile Video Advertising
• Advertisments are not effective
• Consumers are frustrated
• Publishers are not fully monetizing
The Solution is TappnGo
David Beckham goal kick with a behaviour-oriented call-to-action. http://youtu.be/4AWkf0Ljvzo
TappnGo is a unique mobile video advertising delivery platform, with a patented interactive
call-to-action solution.
Benefits of TappnGo
Advertisments are more effective• Proactive prompting and interaction delivers stronger
engagement and conversions
Consumers are more satisfied• Delivers highly targeted content that eliminates “skip”
advertisement with engaging call to action
Publishers are more profitable• Higher CPM ads delivered
Revenue Model
Online Video Publishers
• The TappnGo platform will be licensed for a recurring fee and advertising rev share.
• Customisation fees.
Advertising Agencies & Ad-tech Companies
• The TappnGo platform will be licensed a campaign or recurring fee and advertising rev share.
• Customisation fees.
• Campaign management and execution services.
Competitors
Diverse Market
Entrenched Competitors include
• Brightcove
• Ooyala
• Innovid
• Liverail
• Leadbolt
• Youtube
Management Team
• Capable executives with complementary skill sets, networks and professional expertise.
• An effective mix of corporate professionals, technologists and entrepreneurs.
• Supported by key legal, financial and technology service partners.
Management Team
Sam Wilson (CEO) – ex News Corp, Andersen Consulting and various ICT roles. Corporate professional, and entrepreneur.
Tim Smith (Chief Technology Officer)
– ex Hello Network, AC Capital, Freeverse Partners. Serial entrepreneur.
Marc Fuoti (Commercialisation Director)
- ex-McCann-Erickson and 20th Century Fox. Corporate professional, start-up investor and entrepreneur.
Thom Hallgren (Creative & Marketing Director)
-ex Nostrum Advertising, Fox Cable News, Fiinex. Corporate professional, and entrepreneur.
Phil Miles (Business Director)
-ex Digitus, Readsoft, ITC, HP channel partner. Corporate professional, and entrepreneur.
