Using Social Media effectively in your MOOC

24 May 2016

Eleonora Panto, CSP, Italy

@epanto

This presentation reuse some slides from the EMMA webinar leaded by Deborah Arnold and Denis Guvenatam, Alexandra Maurice University of Burgundy, France

@eumoocs #euMOOCs

Social Media activity for MOOCs is relevant

To increasenumber of

followers, toattract more attention on

specific subjectsof different

courses

To create community

learners and toactivate informallearning, usefulfor a complete

and rich learningexperience

How to design a MOOC in 9 easy stages (G. Siemens)

MOOC

Topic, audience

Find someone to teach with

Determine Content

Plan spaces of

interaction

Plan interactions

(live, asynch)

Plan *your* continued presence

Learner creation

(activities)

Promote and share

Iterate and improve

http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc

How to design a MOOC in 9 easy stages (G. Siemens)

MOOC

Topic, audience

Findsomeone to teach with

DetermineContent

Plan spacesof

interaction

Plan interactions

(live, asynch)

Plan *your* continuedpresence

Learnercreation

(activities)

Promoteand share

Iterate and improve

http://fr.slideshare.net/gsiemens/designing-and-running-a-mooc

Social media

Learner activities in a MOOC

Watch videos

Read material

Do quizzes

Research information

• Within the platform?

• In wider social media?

Share information and comment

• Individually

• Collaboratively

• Where to publish?

Produce artefacts

Evaluation

?Certification

Why use social media in a MOOC?

Knowledge in a MOOC is emergent and dependent on

interaction with others

Harness the power of social and

participatory media to enable participants to communicate and collaborate through a

variety of channels

Use hashtags and curation tools to filter

and aggregate

Focus on personalisation and

collective intelligence

Dave Cormier, quoted by Conole, G. (2013). MOOCs as disruptive technologies: strategies for enhancing the learner experience and quality of MOOCs. Revista de Educación a Distancia, 39, 1-17.

Which tools to use and why: pros and cons

Social media tools specific to

MOOC platform

BLOG

COMMENTS

Well known public social

media

FACEBOOK

TWITTER

Open source

equivalents of social media

FRAMAPAD DIASPORA

EMMA MOOCs examples

Coding inyour classroom nowIt aims to CREATE A COMMUNITY about

computational thinking

Digital library in principle and practiceIt aims to CREATE A COMMUNITY as part of Digital Library

Open Wine MOOC

Coding in your classroom NOW

Jan – May 2016 - 13 weeksProf. Alessandro BoglioloEU CodeWEEK AmbassadorUniversity Of Urbino

>6700 enrolled>13000 pupils

EMMA Social: comments & personal blog

•

#CodeMOOC: Social Media classroom

>5800 subscriber to the FB Group>21000 views for the introvideo, about 4000 views forevery units

Digital library in principle and practice

April May 2016-4weeksProf. AnnaMaria TammaroChair of IFLA Section Library Theory and Research University Of Parma

>600 enrolled

Emma Digital Library social Blog & Post

Emma Digital Library weekly Newsletter

Emma Digital Library Social Media Classroom

Open Wine University

Social media activities (#OWU)

• Open Wine University #OWU University of Burgundy

• Draw taste map of tongue

• Make soil sausages

• Meet-ups for wine-tasting

• Sharing on social media and EMMA blogs

Facebook benefit (#OWU)

• Interactions with learners (‘personal’ profile)

• Personal tips for MOOC

• Free chat

Informal interactions

Live MOOC: Digital Culture and Writing

Even in a MOOC, Students Want to Belong

A key finding of this research suggested that where teachers were able to foster a sense of belonging in their course, students reported greater enjoyment, reduced anxiety and were less inclined to withdraw from the course.

http://www.socialsciencespace.com/2014/09/even-in-a-mooc-students-want-to-belong/

The Role of Social Media in MOOCs

The Role of Social Media in MOOCs: How to Use Social Media to Enhance Student Retention.

Social Presence

• Social presence is the ability of participants to identify within a community, in order to communicate in a trusted environment, where learners can develop personal relationships by projecting their individual personalities (Rourke et al., 2001).

• With its transparency, ease of use, and low barriers to participation, Facebook embodies this concept of social presence, enables students to engage socially leading to dialogue and collaboration.

https://onlinelearninginsights.wordpress.com/tag/how-to-use-social-media-in-moocs/

Conditions for success

Fit for purpose

Objective

Activities

Evaluation

Learners at ease

with social media

Risks

Questions of Privacy

Teachers at ease

with social media

Professional development

Alternative strategies

Further resources

• Saijing Zheng, Kyungsik Han, Mary Beth Rosson, and John M. Carroll. 2016. The Role of Social Media in MOOCs: How to Use Social Media to Enhance Student Retention. In Proceedings of the Third (2016) ACM Conference on Learning @ Scale(L@S ’16). ACM, New York, NY, USA, 419-428. DOI=http://dx.doi.org/10.1145/2876034.2876047

• Rourke, L., Anderson, T. Garrison, D. R., & Archer, W. (2001). Assessing social presence in asynchronous, text-based computer conferencing. Journal of Distance Education, 14(3), 51-70.

• Redeker, C., Ala-Mutka, K., Punie, Y. (2010) “Learning 2.0 – the Impact of Social Media on Learning in Europe”, JRC Technical Notes. ftp://ftp.jrc.es/pub/EURdoc/JRC56958.pdf

• http://www.teachthought.com/technology/22-ways-to-use-twitter-for-learning-based-on-blooms-taxonomy/

• What resources do you know of? Share here and/or on Twitter #euMOOCs

Thank you!