Post on 06-Aug-2015
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situational & swot
- Markets - Competitors - Supply Chain analysis
ENTER YOUR Target Market’S HEADSPACE
(Relevant Thoughts and Needs)
Segmenting & targeting:
What do our customers want? Consistent, sound, steady, established,
INDEPENDENCE Arms length,
autonomous, non-aligned, self-determining
welcome, at home
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.”
- Donald Calne (Neurologist)
Now to capture that emotion!
-‐ Using qualitative profiles and AMPS/SAARF information of the respective target markets.
-‐ Review SWOT, Situational Analysis, Brand Positioning.
-‐ Red Ocean Blue Ocean/ Strategy Canvas. -‐ Identify emotive triggers