enabling youth mobile content creation with mozilla webmaker: a product design history
TRANSCRIPT
Laura de Reynal @lau_nk [email protected]
Enabling youth mobile content creation with Mozilla Webmaker: a product design history
Firefox
Empowering digital citizens with the ability to read, write and participate on the Web.
Web Literacy
Competencies and skills to understand
and leverage the web.
L E A R N T O G E T H E R
L E A R N B Y D O I N G
I N T E R E S T B A S E D L E A R N I N G
E A C H O N E T E A C H O N E
E M P O W E R I N G L E A D E R S
S U C H I TA V O L U N T E E R , P U N E , I N D I A
software
Appmaker
A P P M A K E R
4 . 7 B I L L I O N P E O P L E O N L I N E B Y 2 0 2 5
research
Bangladesh Kenya India Rio
Chicago London
Rwanda & Cambodia Bangladesh Indonesia New York
…
G L O B A L W E B L I T E R A C Y S T U D I E S
T H E W E B I S N OT F O R M E
B E C A U S E I T ’ S I N E N G L I S H
B E C A U S E I T ’ S F O R E D U C AT E D P E O P L E
B E C A U S E I D O N ’ T N E E D I T
B E C A U S E I T ’ S N OT F O R W O M E N
I N T E R N E T = F A C E B O O K
P E O P L E A R E C O M I N G O N L I N E T H R O U G H M O B I L E
behaviours and mindsets are heavily influenced by the few platforms they use.
M A K I N G I S N OT C O O L
B E I N G A M A K E R I S N OT C O O L
S H A R I N G > M A K I N G
R E M I X I N G I S A C R I M E
C R E AT I N G I S F O R E N G I N E E R S
“When other people use the internet and I’m not able to, I
feel ignorant.”
“Most of my life is Youtube.”
“Internet is my teacher. I learned everything online.”
“I’m currently learning Python so I can create my own software.”
2 2 P R OT OT Y P E S
D E S I G N W O R K S H O P S
V IDEO
M E S S Y I S B E A U T I F U L
N O N - L I N E A R N AV I G AT I O N
T E X T I M A G E S L I N K S
S E A R C H #
• 50K downloads • 202 different countries • Top 5: India, US, Indonesia, Bangladesh, Brazil
• 30K pieces of local content • 45% of users creating via their mobile device • 17% of users creating multiple projects
• 8K projects shared
What’s next?
L E T ’ S W O R K T O G E T H E R
T H A N K Y O U
mzl.la/bangladesh mzl.la/india mzl.la/kenya
mzl.la/rio mzl.la/chicago