ERDF Information Campaign 2011

Europe is here - Ways to Innovation in Berlin 2011

17.05.2011

04/21/23, EFRE-Informationsaktion 2011 2

Content

1. Planning

2. Activities

3. Costs

4. Evaluation

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1. PlanningERDF Information Campaign 2011

• Date: During the „European week“ 05th - 16th May 2011

• Place: Between “Alexanderplatz” and “Rotem Rathaus” (Seat of the governing mayor in Berlin)

• Direction signs (street signs) pointing towards innovative funded ERDF-projects in Berlin

• 10 designed ERDF-Velotaxis

• Opening by senator Harald Wolf

• Project tour with senator, journalists, scientists, partners and congress members to 2 funded projects

• ERDF-Display at the place of the sign post

• Quiz about the information activity (the response will serve for evaluation)

1. Planning

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Supporting activities

• Early contacts with journalists

• Press release about the activity

• Advertisement in local media and internet

• Publication in the magazine PUNKT (magazine about structural funds and European policy in Berlin)

• Campaign website with project descriptions (editorial articles)

• Accompanying social network activities - Web 2.0 (XING)

• Planning and realisation by a consult and marketing agency (CONVIS)

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2. Realisation

• Date: Realisation 9th May 2011 (Europatag)

• Place: “Pariser Platz” / “Brandenburger Tor”

• Time: 11:00 – 15:00

• In cooperation with the campaign “Europe is here!” of the Senatskanzlei Berlin (start of the “Europe bus”, “Europa auf ganzer Linie”, Bus line 100 for 2 month)

• Direction signs “Innovationswege Berlin” (Innovation ways Berlin) pointing towards twelve innovative ERDF-funded projects in Berlin

• 10 designed ERDF-Velotaxis driving 2 weeks through Berlin

2. Realisation

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• Grand opening of the campaign by governing Mayor Klaus Wowereit and EU-Commissioner Günther Oettinger (tour with the Velotaxis from the European House to the Brandenburger Tor)

• ERDF stand with information and a quiz (the response will serve for evaluation)

• Distribution of flyers and postcards with the quiz by 3 students

• T-Shirts with designed direction signs “Innovation ways Berlin”

2. Realisation

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Supporting activities

• Early contacts with journalists

• Press release

• Editorial of 6 project descriptions

• Campaign website with 6 project descriptions (editorial articles): www.berlin.de/strukturfonds

• Flyer “Innovation ways Berlin” with abstracts of 12 funded project (1.000)

• Quiz, distributed by 1.000 postcards

• Release of an advertisement with editorial in the local media “Berliner Woche” in 4 districts

• Publication in the magazine PUNKT

• Planning and realisation by a consult & marketing agency (CONVIS)

2. Realisation

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2. Realisation

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3. Costs

Total costs: ca. 56.000 Euro

• Conception and planning ca. 8.000 Euro (consultant agency)

• Velo-Taxis: ca. 16.500 Euro

• Street signs: ca. 2.300 Euro

• Investment in the layout of the bus: ca. 6.000 Euro

• Editorial of project articles: ca. 5.300 Euro (consultant agency)

• Editorial advertisement in the media: ca. 6.000 Euro

• Supporting activities ca. 10.000 Euro (consultant agency)(layout, flyer, quiz,postcards, website, etc.)

• Production (flyer, postcards, ca. 2.000 Euro transport, etc.)

4. Evaluation

Up to date 11.05.2011

Return of quiz responses: 203 by the 11.05.2011

Distribution flyer : ca. 500

Website page views: 133 page views

quiz: 28 page views

Contact data Velotaxis: see next slide(10 Taxis for 2 weeks)

Distribution “Berliner Woche”: 206.155 addresses

Press release:

- about the “Europe day”: RBB (Abendschau Beitrag), TV-Berlin, Tagesspiegel, Berliner Morgenpost

- with mentioning of the ERDF campaign: European Press Portal; Berliner Woche

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4. Evaluation

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