A Suit That FitsWho, how & why

@ASuitTFDavid

Started from amazing tailors...

@ASuitTFDavid

With a simple idea…

“To give everyone a suit that fits.”  Fitting your budget, your personality, fitting you!

@ASuitTFDavid

Started from a basic website and tested the market. ...

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And we’d do a lot to shout about it....

This evolved into a systematic deliver process...

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33 Studios11 Open daily,7 new this year

And it spread locally…

@ASuitTFDavid

With “us” being a friendly and open...

“We live by doing almost anything the customer wants - going above and beyond wherever we can do. Customer service is measured by how delighted our customers are when they come into branch. We can physically see our customers’ happiness; we offer them two months to bring the suit back should they need alterations.” Johnny Harrison, West-end Senior style advisor

@ASuitTFDavid

Proud to feature our customers...

• Offline

• Or Online

@ASuitTFDavid

Engage personally…

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Before you meet us, you get to know us...• Style advisors have online

personalities on our website– Photo– Biog– Twitter Feed– Favourite Suits

• Get the RIGHT style advisor for your tailoring needs.

@ASuitTFDavid

Online, We invented the design tool...• Choose from over

40 Billion Style combinations

• Really get into the creation process

• Play around with tailoring

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We’ll send complimentary samples...

• Convenient• Personal• Create a physical

connection

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All of this should give you the confidence to book in locally...

• Possible to purchase online

• Mainly used for repeat purchase

• 95% customers choose to book in

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In an appointment our Style Advisors...• Are friendly / accessible

(not stuffy + judging!)• Get to know the customer

– hopefully as a friend. Sometimes get invited to weddings!

• Thorough knowledge and understanding

• This will hopefully give the confidence to purchase.

• Customers educated on Bespoke vs Off-the-peg

@ASuitTFDavid

Once you order, smooth delivery is the focus...

• Red Flags: Style Advisor responsible to overcome any possible problems in your order, (usually without you knowing!)

• Intermediary Call• Process should be

flawless.

@ASuitTFDavid

Garments are stitched, then fittings...

• Fit guarantee• Continue to shape the

garment until delighted.

• At this point, we adjust the paper pattern, to ensure future garments perfect first time.

@ASuitTFDavid

Everyone Bonused on Customer delight

• Style advisor earns double more if customer delighted.

• Style advisor earns triple if customer reorders.

• Customer team bonused on overall customer delight

• We all want to leave you delighted!

@ASuitTFDavid

Hopefully, we’ll do so wellwe get lovely comments…

Guys,Attended my appointment, your customer

service was excellent, well informed staff, US customer service standards. I will recommend you and be returning myself.

The current web page / measuring software is terrific, had a play this morning. Thank you for a fun hour and I look forwards to

visiting for the fitting.

Brilliant. Absolutely delighted with the

suit, will definitely be ordering again!

A superb suit - perfectly fitting - and elegant in design and shape. The on-line measurement system worked perfectly well. I will never buy an off-the-peg suit again - and I will certainly be coming back to

ASTF many times more.

@ASuitTFDavid

Rick Edwards – Channel 4 and T4 presenter

Will Greenwood

Ronnie O’Sullivan

World’s Tallest Man for Guinness World Records

Occasionally from famous people...

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Looking good? You’ll refer us to a friend...(and earn!)

• Personalised Referral cards

• Given when highest emotional connection (just collected)

• Cash reward

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Looking good? Show off!

• checkoutmysuit@• Get featured on our

website.

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55% Sales generated from Repeat / Referral

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We attract new customers in lots of ways...

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See us in the press..

National London

• Personal Style Focus:

• Example: David Minns in Bristol is a style Columnist in a Bristol Newpaper

• This has lead to being featured in Empire Magazine

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Online Local

• Press aimed to show that we can do EVERYTHING:

• Example: World’s Tallest Man

• Example: Load Your Lining.

See us in the press..

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… or maybe on top of Google

• Ranked well on all converting keywords

• Largely from content written by our style advisors

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…Awards may give you confidence...

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But if you don’t convert immediately...

• Hopefully you will leave your email.

• Build trust with our targeted emails.

• Targeting by location + type

• And maybe even a discount to prompt you.

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Get to know who we are on Social..

• Twitter• Facebook• Linkedin• All represent our

personality. • Potential

customers will hopefully like us!

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And if you do visit – Partnerships...

You could be lucky!

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Now, tailoring more suits than Savile Row

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All underpinned by strong ethical principles

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In 2010, we didn’t look like us...

• Great Product• Fantastic Style advisors.. • But our branding didn’t represent us well...

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A rebrand helped us look more “us”...

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(Even our van got a makeover)