ethics in social media
TRANSCRIPT
Marqui “pay bloggers” program
First to Pay Bloggers for their Posts… BUT:
● Completely transparent - required flags
● We published EVERYTHING
● Known for doing it right…
● Boy, that was the wild, wild west!
Three Rules to Remember
Rule #1: Use common sense
Rule #2: When in doubt, don’t
Rule #3: If all else fails, refer to rule #1
Lesson #1: Prepare Your Employees
Your employee handbook needs updating:
● Covers social media
● Covers IM - anything written to a screen can be used in discovery
● Explicit responsibilities as Brand Ambassadors, during and after business hours
Honesty: it’s Simple
Honesty of Relationship: You say who you're speaking for
Honesty of Opinion: You say what you believe
Honesty of Identity: You never obscure your identity
Lesson #2: The social web is self-cleansing
Bloggers and social media participants govern themselves - witness this week’s Facebook kerfuffle
● Announced new privacy policy on 2/15● Lasted two days● Completely trashed in the blogosphere
So… Make Friends Before You Need Them
Doc, ….I am writing this to you as the guy who can forward it to everybody that matters.
I am writing this from a new computer, using an email address that will be deleted at the end of this. I am no longer me. My main machine despite my best efforts has been hacked, my accounts compromised including my email. and has been disconnected from the internet…
Lesson #4: Your word is your brand
● Now, more than ever, your word is all you have
● Your blog/social presence is your living room – your town
• You decide what’s appropriate
What your lawyers will say
RULES OF eDISCOVERY
● eMail, blog posts and even IM get reviewed in the case of any court discussion
● Blogs must be monitored regularly• Every eight hours
KNOW THE RISKS
What your lawyers will say
1. Harassment issues
2. Confidential information
3. Privacy issues
4. Disparagement issues
THE MAJOR RISKS ARE AS FOLLOWS…
Questions? A debate?
Janet [email protected]
Blog: www.janetleejohnson.comTwitter: @janetleejohnson
503.807.8964