extreme resume makeover · marketing brochure = resume your resume •don’t need a resume writer...
TRANSCRIPT
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ExtremeResume
MakeoverCareer Confidentialwith Peggy McKee
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The Job Search is a Sales Process
The Product = You
The Buyer = The Employer
Purchase = Pay a Salary for Work
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The Product
Benefits
Difference
Potential Buyer
Elevator Speech
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The Job Search is a Sales Process
The Product = You
The Buyer = The Employer
Purchase = Pay a Salary for Work
Marketing Brochure = Resume
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Your Resume
•Don’t need a resume writer
• You know yourself
•Will get you the interview
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Resume Writing
• Let’s build your resume, section by section
•What your resume should look like
•What to watch out for
• Unique issues for minority candidates
– Gather your template, notepaper, and pen
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Personal Information
•Name – that’s an easy one
•Address – full address
•Phone Numbers – easiest one to reach you
•Email Address – permanent / personal
•Open to relocation
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Knockout Factors
• Things that knock you out of the running• Varies by recruiter, employer• Phone message• Spelling and grammar• Phone conversation• Interview
Every impression counts!
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Don’t Let Your RecruiterLose Track of You!
Without a permanent email address, youcould miss out on a great opportunity.
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Resume Objective“What is this product used for?”
•What job do you want?
•What size/type of company doyou want to work for?
Keep it short, sweet, and focused!
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Sample Resume Objectives
“I seek a management position that utilizes my expertisein human relations, project management, and staff
recruitment and retention.”
“Wishing to secure a medical sales position within agrowing healthcare organization."
"To secure a search engine optimization position where Ican use my SEO skills and experience to increase site
traffic and search engine placement.”
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Sample Resume Objectives
"Wishing to secure a position as a software programdesigner in a challenging environment that utilizes
team-work effort for researching, learning anddeveloping new high-tech products.”
"Seeking to obtain an aerospace manufacturingmanagement position within the Seattle,
Washington area."
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Resume Objectives
• Tailor your objective to the job• Personal branding statement?
– Objectives can help you transition– Objectives are great places for keywords– Objectives are “cover letter insurance”
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Employment History
Work ExperienceProfessional Experience
EmploymentWork History
• Bullet points not paragraphs• Reverse chronological order is the way to go• NO functional or topical resumes!
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Employment HistoryReverse Chronological Order
Employer Name Dates of EmploymentJob TitleWork Duties/Job Description
– Accomplishment– Accomplishment
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Employment History
Use action words for your resume:
ManagedRecruited Sold
Controlled
CoordinatedFacilitated
Created
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“Drove sales of diabetic wound care products intonurse practitioner facilities.”
“Sold fast printing copiers to B2B customers identifiedsolely through cold calling and zip codes.”
“Managed a technical team of six to supportnetworking and database needs for a 500 personeducational supply business.”
“Maintained inventory of financial records for a mid-sized construction company.”
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Employment HistoryBullet Points
• Can you make money for thecompany?
• Can you save money for thecompany?
• Can you save time for the company?
(time = money!)
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Quantify Your Accomplishments
Any way you contributed to revenue, growth, orprofit for the company.
RevenueRankingsDirect ReportsProductionAccuracy
BudgetProjectsScheduleTurnover RateProcedures
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Quantify Your Accomplishments
• Help make them relative tosome other piece
• Special merit increase or promotion
• Brag about yourself / your calling card
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How to QuantifyWrite done major tasks
Think about specifics to quantify
Rank in order of importance
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Employment History Issues• Same employer?
– Laid off?– Job hopping?• List reason laid-off• Laid-off with lots of others?
• Add explanations if needed• No hard and fast rules
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How Far Back Should You Go?
• Recent College Grad:– Include college/high school employment
• 5- year Workforce Veteran:– Only post-college– Exception—significant college job
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Education
• Most recent degree first
• Type of degree
• Major and date
• GPA – only if recent graduate, only above 3.0
• Professional Development Courses
• Certificate Programs
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Keywords• Resume Search Optimization (RSO)• Skills and accomplishments that matter• Buzzwords, terminology and jargon• Industry-specific terminology• Read job openings• Search words• Data-base search• By company• Product names• By customer
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Who You Are and Who YouWant to Be
• You the right keywords• Vary by industry and job• Buzzwords, software, backgrounds, degrees• Look at job posting
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Keywords
Looking for a new job in the same field?
Search job postings
Corporate websites
Recruiters
Transitioning to a brand new career area?
Creative thinking
Transferable skills
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Job Shadowing• Anyone transitioning into a new industry
• Great material for
– Interview– 30/60/90 day plan
– Experience on resume
• Elevate you has a candidate
– Initiative, enthusiasm and drive
• Education
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Professional Accomplishments
• Publications• Research• Presentations• Lectures• Courses• Seminars• Relevant Dates• Hobbies?
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Potential Knockout from HobbyIn my spare time, I am physically active. I run, mountain bike,play tennis, and I teach yoga on weekends. Physical activitykeeps my body and mind in shape, and promotes balance andclarity in my life. I belong to a community theater and amactive in productions, and I play bass in a band. I am an avidreader. I am a mother of two and gave birth to mysecond daughter between degrees; taking only 3 months offand continuing to work while taking classes, which shows mydrive and tenacity to succeed!
What job skills are identified with this description?
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Professional Organizations
Great place for keywords!Acronym, full name, description
Everything should contribute to themessage that you’re a fantastic candidate!
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Community Service
Formal Service OrganizationVolunteer WorkSocial Organizations
Great place to develop job skillsGreat source for keywords
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References
“References available upon request”is unnecessary.
Never list references on your resume!
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Resume Length
Out of college less than 5 years:1 page resume
In the workforce 5-20 years:1-2 pages
Resume more than 2 pages?Only if you’re the CEO
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Where to Cut the Fluff
Job HistoryEdit job info (not the job!) that doesn’tcontribute to your message
Resume ObjectiveDon’t use generic “hard worker” wordingObjective should be powerful, job-specific,and short
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The Look of Your Resume
•Must be easy to read•Bullet points are your friend•White space, too•No “creative” colors, fonts, designs•Focus on the message, not the deliverysystem
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Simple = Safe
Simple design ensures it uploads/transfers correctly
ALWAYS send “test” copiesto buddies
Play It Safe—send your resume as a Word docfrom a PC
Knockout factors
Mac users
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Resume Critique
Get a fresh perspective
Ask your friend:“What three things would you change if itwere yours?”
From a professional
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Equal Opportunity Issues
• Use every “unfair” advantage you can—no matter who you are• Don’t cheat—just take advantage of
footholds• Subtle signals—associations, etc.• “Are you looking for an energetic female
sales executive?”
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Your Resume is Critical
Your resume deservesyour time and best effort!
Good luck!
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