1. Geert Hofstede s Cultural Dimensions Theory 2. Power distance Index= 28 Future Orientation/Pragmatism = 24 3. Uncertainty avoidance = 35 Masculine/Feminine = 68 Indulgence= 65 4. City Life 5. Population (April 2013) - 4,593,100 - 87% Irish Nationals - 2.4% UK - 8.6%Europe - 3.6% Rest of World Population by Nationality (2011 Census) - Polish 2.8% - Lithuanian 0.9% - Latvian 0.5% - Nigerian 0.4% - Romanian 0.4% NATIONALITY FACTORS 6. Foreign Languages spoken at home Top 4 Languages spoken in Ireland #1 Foreign, of those Irish Born 7. Irish speakers as a percentage of total population by sex Persons aged 3 years and over in Gaeltacht Areas by frequency of speaking Irish 1.77 million can speak Irish 82,600 speak Irish outside of School Gaeltacht = Irish Speaking Area 8. Miscommunication Can lead to Na The? Ellen O'Rourke on the Irish Language march through Dublin City centre 9. 30,000 people in Ireland identify as being an Irish Traveller Traditionally Itinerant Isolated from main society & resources Discrimination 10. 84% 3% 1% 11. Traditional Values Follow the teachings Family & Womens role Marriage of the Catholic Church Suspicious of technology? 12. Traditional Role Masculine dominated society Slowly changing the balance 13. Pre-Schoolers Retired/Over 65yrs School aged kids/teens 14. Access Training Inclusion 15. Infrequent Library Users/ Low Information Access Unemployed persons, 1981-2011Frequent Library Users/ High Information Access Rate doubled in a decade!! 16. Its hard to break the cycle!! 17. Ennis, Co. Clare a town who had barely seen the computer won a competition to become the spokes town for IT Project set up by Co. Donegal to deliver better services to the rural & isolated areas of the county. Urban & Rural population 1961-2011 18. Annual Growth in Real GDP and Real GNP: 2000 2012 Irish Library 19. Milford Library, Co. Donegal Tubbercurry Library, Co. Sligo Integrated Library Services