We see it everywhere — headlines affirming the growth of mobile apps while proclaiming the myriad benefits a business can achieve by developing a killer custom app. Many businesses, especially startups or small businesses, may not understand the true scope of this movement and what it can actually mean for their businesses, though.

Here are some statistics you should be paying attention to…

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Increasedfield selling time by 28%

Eliminatedredundant activities by 27%

The Yankee Group, in its “Anywhere Enterprise” survey, concluded that custom productivity /sales apps:

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Increasedwin rates by 26%

Reducedsales call costs by 25%

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Increasedforecast accuracy by 25%

Decreasedadministrative time by 24%

Decreasedsales cycle by 23%7

Basically, if you’re not developing or implementing a custom productivity app solution for your enterprise

operation, you’re leaving a significant amount ofrevenue on the table for no reason.

… standardized sales collateral, the ability to create proposals on the run, etc.

This is particularly true for organizations that rely on outside sales…

You want your field staff armed with the most recent information (like pricing, inventory, etc.) and…

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Custom productivity apps present the best and most cost-efficient way to do this — by far. The increase in revenue and decrease in expenditures will pay for any custom app development costs many times over.

Taken another step further, Gartner predicted that by 2017, 25% of all enterprises will have their own enterprise app store*

… this means that they can build specific app suites for individual business units, titles, and responsibilities; each will have a set of apps designed for them specifically. Your employees have access to the tools they need without being weighed down by the tools that they do not. Your IT has more control over both network and networked device security and your employees have greater access to beneficial productivity tools and services specified for their job level, title, and responsibility.

The North American market for mobile office applications is expected to nearly

quadruple by 2015.

Other statistical musings…

Over 40% of businesses using mobile apps cite increased productivity as one of the primary driving factors behind their app development

and/or deployment.

That number balloons to nearly 60% for small businesses.

Furthermore, over 70% of small businesses use appsin their operations.

Productivity apps are used widely and usage will continue to grow at a prodigious rate. They represent real business gains when well conceptualized

and implemented.

If your operations team is not all over this, you need a new operations team.

The Verdict

Apps That Make Business Sense

About UsAt Copper Mobile, we excel at one thing above all others — building apps that make business sense. As one of the only enterprise-specific mobile firms in the country, no other mobile app provider can compete with our ability to help our clients build, deploy, and ultimately turn their mobile strategies into real business returns.

That's who we are. That's what we do. That's what we've done hundreds of times before.

Contact us today to find out why we are more than an app developer — we're your partner for all things mobile.

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