COMMUNICATION AND FOLK MEDIA

Present bySONDARVA YAGNESH MMSc Agriculture (Agril Extension)Department of agricultural extensionBACA AAU ANAND

WHAT DO YOU UNDERSTAND BY FOLK MEDIA

The traditional MediaFolk Media means the mediums through which the cultural traits passed from generation to generation It is born and expressed in the idiom of peoplersquos culture and has always seemed to entertain educate and propagate the existing ideas and attitudes

Keeping in view their with people at local level local media channels prove to be powerful tools of communication in rural society

Indian folk forms have a generous mix of dialogue dance song clowning moralizing and prayer

FOLK MEDIA The non electronic mediums which works as part of our culture and as vehicles of transmitting tradition from one generation to another generation is called traditional media

lsquoFolkrsquo means race of people

lsquoFolk Musicrsquo ndash Music passed on from generation to generation Any music composed on this idiom is folk song

A folk song is a song handed down to people

WHY FOLK MEDIA

A National Committee in its report on communication media in India said ldquoFrom the point of view of its easiest appeal to the masses and its quality of touching the deepest emotions of the illiterate millions the medium of songs and drama is matchlessrdquo(Vidyalankar 1964 p 35)

ADVANTAGES OF FOLK MEDIA

The folk media help ndashHigh audience participationHighly impactfulAvailable at a low costHigh Interest arousal capacitySatisfy the innate desire for self expression Satisfies manrsquos need for moral instruction combined with entertainmentPreserve and disseminate in a lively manner the tradition and culture of our forefathers Provides immense flexibilityAvailable and enjoyed by all age group people

ADVANTAGES OF FOLK MEDIA Increased credibility and familiarity

Highly personal and intimate appeal very close to the hearts and minds of the people owing to itrsquos origin to traditional beliefs attitudes and values Familiar format content and colloquial dialects brings about clarity in communication

Rapport is immediate and direct

Barriers to communication almost non existent

In a face to face communication clarification of doubts is possible

Types of traditional folk media

bullPuppetry bull Drama bullStreet theatre bullFalk song and falk dance bullMela and festivals bullStory telling keerthana harikatha riddlesproverbs

bull Bioscope munadi wall paintings bullPainting bullSculpture bull Motifs and symbols

AnnouncementNagada

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

WHAT DO YOU UNDERSTAND BY FOLK MEDIA

The traditional MediaFolk Media means the mediums through which the cultural traits passed from generation to generation It is born and expressed in the idiom of peoplersquos culture and has always seemed to entertain educate and propagate the existing ideas and attitudes

Keeping in view their with people at local level local media channels prove to be powerful tools of communication in rural society

Indian folk forms have a generous mix of dialogue dance song clowning moralizing and prayer

FOLK MEDIA The non electronic mediums which works as part of our culture and as vehicles of transmitting tradition from one generation to another generation is called traditional media

lsquoFolkrsquo means race of people

lsquoFolk Musicrsquo ndash Music passed on from generation to generation Any music composed on this idiom is folk song

A folk song is a song handed down to people

WHY FOLK MEDIA

A National Committee in its report on communication media in India said ldquoFrom the point of view of its easiest appeal to the masses and its quality of touching the deepest emotions of the illiterate millions the medium of songs and drama is matchlessrdquo(Vidyalankar 1964 p 35)

ADVANTAGES OF FOLK MEDIA

The folk media help ndashHigh audience participationHighly impactfulAvailable at a low costHigh Interest arousal capacitySatisfy the innate desire for self expression Satisfies manrsquos need for moral instruction combined with entertainmentPreserve and disseminate in a lively manner the tradition and culture of our forefathers Provides immense flexibilityAvailable and enjoyed by all age group people

ADVANTAGES OF FOLK MEDIA Increased credibility and familiarity

Highly personal and intimate appeal very close to the hearts and minds of the people owing to itrsquos origin to traditional beliefs attitudes and values Familiar format content and colloquial dialects brings about clarity in communication

Rapport is immediate and direct

Barriers to communication almost non existent

In a face to face communication clarification of doubts is possible

Types of traditional folk media

bullPuppetry bull Drama bullStreet theatre bullFalk song and falk dance bullMela and festivals bullStory telling keerthana harikatha riddlesproverbs

bull Bioscope munadi wall paintings bullPainting bullSculpture bull Motifs and symbols

AnnouncementNagada

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

FOLK MEDIA The non electronic mediums which works as part of our culture and as vehicles of transmitting tradition from one generation to another generation is called traditional media

lsquoFolkrsquo means race of people

lsquoFolk Musicrsquo ndash Music passed on from generation to generation Any music composed on this idiom is folk song

A folk song is a song handed down to people

WHY FOLK MEDIA

A National Committee in its report on communication media in India said ldquoFrom the point of view of its easiest appeal to the masses and its quality of touching the deepest emotions of the illiterate millions the medium of songs and drama is matchlessrdquo(Vidyalankar 1964 p 35)

ADVANTAGES OF FOLK MEDIA

The folk media help ndashHigh audience participationHighly impactfulAvailable at a low costHigh Interest arousal capacitySatisfy the innate desire for self expression Satisfies manrsquos need for moral instruction combined with entertainmentPreserve and disseminate in a lively manner the tradition and culture of our forefathers Provides immense flexibilityAvailable and enjoyed by all age group people

ADVANTAGES OF FOLK MEDIA Increased credibility and familiarity

Highly personal and intimate appeal very close to the hearts and minds of the people owing to itrsquos origin to traditional beliefs attitudes and values Familiar format content and colloquial dialects brings about clarity in communication

Rapport is immediate and direct

Barriers to communication almost non existent

In a face to face communication clarification of doubts is possible

Types of traditional folk media

bullPuppetry bull Drama bullStreet theatre bullFalk song and falk dance bullMela and festivals bullStory telling keerthana harikatha riddlesproverbs

bull Bioscope munadi wall paintings bullPainting bullSculpture bull Motifs and symbols

AnnouncementNagada

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

WHY FOLK MEDIA

A National Committee in its report on communication media in India said ldquoFrom the point of view of its easiest appeal to the masses and its quality of touching the deepest emotions of the illiterate millions the medium of songs and drama is matchlessrdquo(Vidyalankar 1964 p 35)

ADVANTAGES OF FOLK MEDIA

The folk media help ndashHigh audience participationHighly impactfulAvailable at a low costHigh Interest arousal capacitySatisfy the innate desire for self expression Satisfies manrsquos need for moral instruction combined with entertainmentPreserve and disseminate in a lively manner the tradition and culture of our forefathers Provides immense flexibilityAvailable and enjoyed by all age group people

ADVANTAGES OF FOLK MEDIA Increased credibility and familiarity

Highly personal and intimate appeal very close to the hearts and minds of the people owing to itrsquos origin to traditional beliefs attitudes and values Familiar format content and colloquial dialects brings about clarity in communication

Rapport is immediate and direct

Barriers to communication almost non existent

In a face to face communication clarification of doubts is possible

Types of traditional folk media

bullPuppetry bull Drama bullStreet theatre bullFalk song and falk dance bullMela and festivals bullStory telling keerthana harikatha riddlesproverbs

bull Bioscope munadi wall paintings bullPainting bullSculpture bull Motifs and symbols

AnnouncementNagada

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

ADVANTAGES OF FOLK MEDIA

The folk media help ndashHigh audience participationHighly impactfulAvailable at a low costHigh Interest arousal capacitySatisfy the innate desire for self expression Satisfies manrsquos need for moral instruction combined with entertainmentPreserve and disseminate in a lively manner the tradition and culture of our forefathers Provides immense flexibilityAvailable and enjoyed by all age group people

ADVANTAGES OF FOLK MEDIA Increased credibility and familiarity

Highly personal and intimate appeal very close to the hearts and minds of the people owing to itrsquos origin to traditional beliefs attitudes and values Familiar format content and colloquial dialects brings about clarity in communication

Rapport is immediate and direct

Barriers to communication almost non existent

In a face to face communication clarification of doubts is possible

Types of traditional folk media

bullPuppetry bull Drama bullStreet theatre bullFalk song and falk dance bullMela and festivals bullStory telling keerthana harikatha riddlesproverbs

bull Bioscope munadi wall paintings bullPainting bullSculpture bull Motifs and symbols

AnnouncementNagada

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

ADVANTAGES OF FOLK MEDIA Increased credibility and familiarity

Highly personal and intimate appeal very close to the hearts and minds of the people owing to itrsquos origin to traditional beliefs attitudes and values Familiar format content and colloquial dialects brings about clarity in communication

Rapport is immediate and direct

Barriers to communication almost non existent

In a face to face communication clarification of doubts is possible

Types of traditional folk media

bullPuppetry bull Drama bullStreet theatre bullFalk song and falk dance bullMela and festivals bullStory telling keerthana harikatha riddlesproverbs

bull Bioscope munadi wall paintings bullPainting bullSculpture bull Motifs and symbols

AnnouncementNagada

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

Types of traditional folk media

bullPuppetry bull Drama bullStreet theatre bullFalk song and falk dance bullMela and festivals bullStory telling keerthana harikatha riddlesproverbs

bull Bioscope munadi wall paintings bullPainting bullSculpture bull Motifs and symbols

AnnouncementNagada

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

AnnouncementNagada

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

Street Theatre performance Watching television

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

TYPE 1 PUPPETRY

It is one of the most important traditional media Believed to be the oldest form of popular theatre in India The term Sutradhar (string holder) in theatre is derived from puppetryThe art of puppetry is popular both as a means of education and entertainment

The puppet can impart lessons on health agriculture literacy agriculture employment rural youth activitiesThere are many types of Puppetry ndash1String Puppetry ndashOriginated in Rajasthan2Glove puppets ndashsource unknown3Rod Puppets ndashoriginated from Orissa and Tamil Nadu4Shadow Puppet ndashOrginated in Kerela and Orissa

Local dialectsactive participation of local people and everyday and familiar situations make puppetry highly impactful if used in the right manner

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

The word puppet comes from

the French lsquoPoupeersquo or the Latin lsquoPuparsquo bothmeaning `dollsrsquo

In Sanskrit puppets are termed `Putrakarsquo `Putrikarsquo or `Puttalikarsquoall of which are derived from the root Putta equivalent to Putra (son) It is derived from ancient Indian thoughts that puppets have life

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

TYPE 1 PUPPETRY

STRING PUPPETRY

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

TYPE 1 PUPPETRY

Glove Puppets Rod Puppets

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

TYPE 1 PUPPETRY

SHADOW PUPPETRY

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

mostly found in Orissa Kerala and Tamil nadu

The glove puppet in Orissa is called Kundahei Nach

Their performance is known as Pava Koothu or Pawa Kathakali

sleeve puppets hand puppets palm puppets

String puppets are found in Rajasthan Orissa Tamil Nadu and Karnataka

Examples bull Katputali shows of Rajasthanbull Sakhi Kundhei of Orissabull Putla Nach of Assambull Malasutri Bhaulya of Maharasthrabull Bommalattam of Tamilnadubull Gombeyatta of Karnataka

The traditional rod puppet form of West Bengal is known as Putual Nauch

bullYampuri of Biharbull Kathi Kundhei ofOrissa

Shadow puppets are mostly found in Andhra Pradesh Kerala KarnatakaTamilnadu Maharashtra and Orissa

Examples includebull Togulu gombeyatta from Karnataka

bull Tholu bommalata from Andhra Pradesh

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

EXAMPLES OF PUPPETRY USAGE

The Union Bank of India and Life Insurance Corporation

IIMC

Films Division and The Childrens Film Society

The Song and Drama Division

Directorate of Field Publicity

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

DRAMA

Good source of communication education and entertainment

The subject of the dramas may topical to the village and help convey solutions to various problems confronted

The location and time of presentation should suit the convenience of the villagers

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

street theatre performance

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

FOLK THEATRE FORMS TAMASHA

Extremely lively and robust form of folk theatre of Maharashtra

In this form some topic is selected and then a chorus of 6 -8 male singers can perform and two or more female dancers make the troupe with one of them with a tabla harmonium or an indian playing instrument

The story part is the next element The story of tamasha is in the form of dialogues song dance drama and is based on stories derived from the myth and folklore It is in this section that comments are made on contempory and social problems

The tamasha needs no elaborate stage props or costumes and place and time are suggested through gestures movements and dialogue Generally the female artists wear the nine yard maharashtrian sari of loud colours and males wear kurta pyjamadark jacket and pheta as headgear

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

FOLK THEATRE FORMS TAMASHA

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

FOLK THEATRE FORMS NAUTANKI

Is a North Indian folk drama form performed on an open and bare stageDerives itrsquos name from Rani Nautanki of Multan whose young lover disguised himself as a women to gain entry into her chambersNautanki has a simple dramatic structure comprising small units linked by a Ranga or a sutradhar the narratorThe themes are derived from the ancient epics and from folklore like the tale of Laila and Manju or Sultan DakuMusic is of prime importance in this folk drama for it gives it the pace and tempo requiredThe main musical instruments used are the Makkara (kettle drum) and DholakThe dialogues are sung to popular folk melodies and even to popular film tunesThe dramatic forms can easily be adopted to make social and political comments on contempory events and leaders

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

NAUTANKI

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

Khayal

Khayal is mainly performed in Rajasthan

It is a combination of song dance and drama

Music is an important aspect in this form of folk theatre

It is performed not only for entertainment purpose but it is used mainly as an essential means of communication between actors There is an immense variety in the use

of singingmdashsometimes by the characters individually or in the chorus Instrumentalmusic is also used in the beginning of the performance to create a favourableatmosphere for the play26

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

Khayal

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

BHAVAI

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

FOLK SONG and FOLK DANCE

The folk songs and dances help reveal individual talents of the people as well as well as the collective traditions and characters of the community and love for rhythm

Performed during special occassions like festivalssocial occasionskisan melas and other agricultural and rural development programmes

Folk dances are expressive of the philosophies of life

Local Dialects tune and tone are used in folk songs and dances so that it is easy for people to remember and express themselves

Folk songs and dances are entertaining in nature and can be used very effectively to replace the boredom of a serious discussion

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

Marathi Bhajans which are generally based on traditional ragas

1048698 Mand is a Rajasthani folk tune

1048698 The Ghazal

is a form of Urdu poetry that is sung Eloquent lsquoshayarirsquo(poetry)gentle lsquomausiquirsquo (music) and fragile lsquojazbaatrsquo (emotions) combine to create the ghazal The music for the Ghazal is slow paced and lyrics are often repeated wice or thrice The first couplet of a ghazal is area lsquomatlarsquo and the finishing couplet is called lsquomaktarsquo The remaining couplets are called lsquomisrarsquo and lsquoantararsquo

1048698 Qawwali

is a high-pitched and fast paced style of singing that was developed n the thirteenth century During that period Sufism was becoming popular inIndia and Qawwali emerged from the mystical sayings of sufi saints The followers of Khawaja Moinuddin Chisti Garib Nawaz the famous Sufi saint of Ajmer (Rajasthan) adopted and improvised Hindustani classical music into what is called qawwali Despite originally having developed from mystical music it later also began to include romantic themes

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

Diwaliben Bhil

is the well-known Gujarati folk singer and Padma award winner has recently passed away in Junagadh Gujarat

She had given her voice to various Gujarati film songs folk songs and Garba and also performed on All India Radio and Doordarshan

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

qawwali

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

MELAS AND FESTIVALS

Melas are synonymous with joy and fun

A rural mela has a special significance

It is an occasion of festivity and mass gathering as well as unbound expression of the spirit of inner freedom of creative pride of test of life and colorful traditions permeating the farmers life

Melas and Festivals are often accompanied by field demonstrations exhibitions(agro industrial exhibition)rural sports question answer sessions recreational programmesfilm shows

Kisan Mela and Kisan Diwas have turned out to be important festivals

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

STORY TELLING KEERTANAHARIKATHARIDDLESPROVERBS

Story Telling is one of the best and most commonly used method of instruction in informal education religious propaganda rural development etcKeertana or Harikatha is a kind of concentrated drama in which one gifted actor enters swiftly into a whole series of characters moods and managers It is believed to have spread from Maharashtra to Karnataka and Tamil Nadu 150 yrs ago It is found to be closely associated with the bhakti movement and used by Kabir and TukaramRiddles are educational device through which elders used to communicate knowledge and help in conveying real message of technology crop cultivation and home makingAgricultural games designed to help learn something while they are enjoying themselvesSome popular games ndashSnakes and LaddersPlaying CardsProverbs predominate oral civilization and represent the essence of rural wisdom and knowledge

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

BIOSCOPE MUNADI WALL PAINTINGS

Bioscope ndashconsists of a box made of light wood It contains quite a number of folding doors each like a panel hinged on one side with another panel with colorful figures and mythological episodes and incarnations of gods and goddesses It helps in conveying the people of educational messages like vegetable preservation mosquito control cultivation of different crops etc

Munadi ndashIn this form the drum is beaten and the attention of the audience is arrested and then the message delivered The medium is used to inform the people about some happenings like extension activities meeting

Wall Paintings ndashrefers to the practice of drawing or writing on walls It helps in reaching out to the illiterate masses The power of picture and itrsquos local touch with the strong emotional appeal

Literature ndashThe vedas and other literature sources are often used methodology to communicate with the mass

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

sculpture

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

Col Rajyavardhan Singh Rathore

Minister of State in the Ministry of Information and Broadcasting

Shri M Venkaiah Naidu

Minister of Urban DevelopmentMinister of Housing and Urban Poverty AlleviationMinister of Information and Broadcasting

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

TRADITIONAL MEDIA IN INDIA BOOK WRITTEN BY

SHYAM PARMAR

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

as per John Lent Professor of Communication USA a new lease of life is given to this media

The Third World Countries are gradually giving serious thought for the use of traditional media to aid the development programmes

He further points out that it is India to lead in attempting to preserve the cultural identify of indigenous arts to bring a sense of functional relevancy to them and established a song and drama division as a branch of information and broadcasting ministry in 1954 This division is putting every effort to convert this ancient wealth of performing arts to developmental communication functions The foremost user of the traditional media in our country is the Directorate of Field Publicity and the Song and Drama Division of the Ministry of Information and Broadcasting Govt of India

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

RESEARCH REQUIREMENT and MODERN MEDIA

The traditional media should be an integral part of the development programme

Many traditional forms of communication are dying of onslaught of modern mass media

The traditional media is personal familiar and more credible with which the majority of literate and illiterate people in the villages identify themselves

Need to be used with understanding and sensitivity

A deliberate distortion can alienate the masses and lead to vulgarization

Folk forms are community and language specific and bear values and norms which need to be taken into account

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41

MODERN MEDIA AND THE FOLK MEDIA

The traditional media can be a potent tool of communication if appropriately integrated with the modern mass media

The learning process can become more interesting and permanent

The traditional media infused with new themes and ideas can be source of pride to the rural people who may not feel home in a world of modern mass media

At the same time folk entertainments can provide fresh and interesting programme material for the mass media making them more acceptable to both the rural and urban audiences

RESEARCH REQUIREMENT and MODERN MEDIA

• COMMUNICATION AND FOLK MEDIA
• Slide 2
• Slide 3
• Slide 4
• Slide 5
• Slide 6
• Types of traditional folk media
• Slide 8
• Slide 9
• Slide 10
• Slide 11
• Slide 12
• Slide 13
• Slide 14
• Slide 15
• Slide 16
• Slide 17
• Slide 18
• Slide 19
• Slide 20
• Slide 21
• NAUTANKI
• Khayal
• Khayal
• BHAVAI
• Slide 26
• Slide 27
• Slide 28
• Slide 29
• Slide 30
• Slide 31
• Slide 32
• Slide 33
• Slide 34
• Slide 35
• sculpture
• Slide 37
• Slide 38
• Slide 39
• Slide 40
• Slide 41