2011

jcpenney

fall editor previe

w

FASHION

TheConceptThe raw palette at the Metropolitan Pavilion provided the perfect backdrop to showcase key fall jcpenney trends. Editors and bloggers were invited to exclusively view the fall collection which was showcased via trend vignettes.

Bisou Bisou

TrendVigne

ttes

Liz ClaiborneTo build awareness and create excitement for Liz Claiborne, a dedicated vignette featured both men’s & women’s apparel from women’s apparel from the collection. Liz Claiborne luggage and accessories. were also featured.

The VignettesWithin the space, ve

trend-themed vignettes

showcased fall men’s &

women’s lifestyle collections.

From belted dresses to

argyle vests for men, this argyle vests for men, this

season’s fall collection

by Liz Claiborne was a hit

with the editors.

“The Liz Claiborne ponchos

are fantastic! From the fabric,

to the colors, to the price

point, you cannot beat it!point, you cannot beat it!

These are a must-have for

fall.”

- Crystal Tate, Woman’s Day

VIGNETTES

“The MNG by Mango accessories are fabulous! So on trend and make such a great statement for fall.” -- Jasmine Snow, Seventeen

accessory

theACCESSORIES

Handbags, shoes and

jewelry were displayed

throughout the space on

trend-themed tables for

editors to “shop.” All items

featured were priced under featured were priced under

$50, underscoring jcp’s

price/quality/value positioning.

“The vignettes really help me

visualize my stories for fall --

the collection is so strong!”

- Becky MacCurtain, More

EDITORFA

VORITES

“The black Worthington sweater

dress with the zipper is perfect for Oprah Magazine readers.”

 – Robin Beck, – Robin Beck,

O, The Oprah Magazine