firefly daily investor deck

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Page 1: Firefly Daily Investor Deck
Page 2: Firefly Daily Investor Deck

Who Are We?

Videos:• Original Videos• Webisodes• Curated Videos

New Age Daily:• Crisp Real Time News• Personalized Feeds• Covers All Vertical

Trending:• Everything Hot On Web• User Generated Content• Viral Articles

Page 3: Firefly Daily Investor Deck

Team – Bhavik / Ankur/ Neil

Bhavik JhaveriFounder of Ambab Infotech &

Pretr, India-based leading consumer Internet and mobility

technology company.

Ankur JoshiCo-Founder & COO Ambab

Infotech & Pretr.

Neil Dodhia5 years of Digital Media Exprience,

Founder of FireflyDaily

Page 4: Firefly Daily Investor Deck

Team

Business Development Sr. Content Writer Jr. Content Writer

Designer SEO Developer

Fareen VazirExperience – 4 Years

Swechchha OjhaExperience – 6 Years

Princey WilkinsExperience – 2.5 years

Pratik GhawaleExperience – 2.5 Years

Sharda KumariExperience – 5 Years

Ravi MeruguExperience – 11 Years

Page 5: Firefly Daily Investor Deck

Current Problem

There are more ads and less news.

Youth do not have the time to read newspapers.

Subscription of the newspapers are going down

Page 6: Firefly Daily Investor Deck

About Firefly Daily

Crisp News

Interesting reads

Trending Stories

Personalized Feeds

Mobile App (Coming soon)

Page 7: Firefly Daily Investor Deck

Market Opportunity

Local languages news in one app

You can carry the news anywhere and everywhere

There is greater data coverage.

Smartphone Users are going up

Tremendous increase in News based apps

Page 8: Firefly Daily Investor Deck

Market Opportunity

TotalPopulation

Active Internet Users

Active SocialMedia Users

MobileConnection

Active SocialMedia Users

Page 9: Firefly Daily Investor Deck

Market Opportunity

Growth In The Number Of Active

Internet Users

Growth In The Number Of Active Social Media Users

Growth In The Number Of Mobile

Subscriptions

Growth In The Number Of Active Mobile Social

Media Users

Page 10: Firefly Daily Investor Deck

Market Opportunity – Time Spent With Media

PC & Tablet

Average hours spent daily

Mobile PhoneSocial Media via

Any DeviceMobile Phone

Page 11: Firefly Daily Investor Deck

Sweet Spot

Perfect Target Audience

Data Source: Next Big What

Page 13: Firefly Daily Investor Deck

Business Model

Old Way Of Advertising – Banner Ads

• Uninteresting ads• Irritating at times• Viewers are forced to see these ads

Page 14: Firefly Daily Investor Deck

Business Model New Way Of Advertising – Paid Articles

• Viewers can read these if and when they want

• Budget friendly ads

Page 15: Firefly Daily Investor Deck

Competitors

InShorts ScoopWhoop Buzzfeed Storypick Scroll FireFlyDaily

News

TrendingStories

Personalized Feeds

Videos

Mobile App

Limited Limited Limited

Page 16: Firefly Daily Investor Deck

Traction

Revenue Source (2015)

$400 = Rs. 28,000 Promoted Posts – Rs. 1,70,000

Page 17: Firefly Daily Investor Deck

Traction

Page 18: Firefly Daily Investor Deck

Next Critical Milestones

Page 19: Firefly Daily Investor Deck

Funding Allocation