SMART · IMPRESSIVE · EASY

FONSVIEW IPTV/OTT SOLUTION

Agenda

FONSVIEW IPTV/OTT SOLUTION

Fonsview IPTV/OTT Solution

IPTV/OTT Headend System

A/V Signal

Secret Key

Exchange

STB

Smart Phone

Tablet

PC/

LAPTOP

TS, H.265

Mobile TV 3GPP/HLS, H.264

Internet TV HLS/MSS/ADS, H.265

Mobile TVHLS, H.265

Main

Headend

Back up

Delivery Network

Management

SystemControl/monitor system

Content

ProtectDRM Server

IPTV/OTT Service Management Platform

STSC

NMS

TMS

CMS

TVMS

OSS/AAA

• CMS: Content

Management

including digital

metadata and

advertisement

• TMS: OTT Terminal

Management

• TVMS: TV Message System

• STSC: Statistic Analysis Center

• OSS/AAA: Subscriber and

Billing management

• NMS: OTT Elements and

Devices Management

CMS - Content Management System

Diversified content type

• Manage multi types media contents including movie,

TVshow, music, karaoke, book, and etc.

• Manage advertisement and promotions

Complete Content lifecycle

• Workflow for content add, verify, publish and unpublish

• Contents are released based on content or user policies

Easy Maintenance

• User-friendly Web GUIs

• Manually input meta data

• Batch import meta data

Standardized

• User-friendly Web GUIs

• Manually input meta data

• Batch import meta data

OSS - Operation Support System

• Add/modify/delete users

• Create/modify/delete orders,

authorization

User and Subscriber Management

• Flexible to define product with different

prices policy

• Pay per view or Pay by period (monthly)

Purchase & Billing

• Content/service provider management:

activate/deactivate/set credits of CPs

and SPs.

• Clear interface to integrate with 3rd

party payment system.

Easy 3rd System Management &

Integration

NMS – Network Management System

Configuration

Management

• Network inventory and

topology

• Network element

configuration

• Software installation and

upgrade

Performance

Management

• Real-time PM Monitoring for

System NEs

• Performance threshold

management for Host

• NE and network-wide PM

statistics and analysis

Fault Management

• Real-time alarm/event

surveillance, historical alarm

• Fault diagnosis & localization

• Alarm filtering & level/severity

redefinition, acknowledgement

& clearing

• Alarm statistics and analysis

Signaling Tracing and

System Log

• End-to-end signal tracing,

trouble tracing and test

• System log and user

operation log, log control

and archive

TMS – Terminal Management System

Terminal

Management

LAN of Site 1

LAN of Site n

TMS Server

DB

HTTP

SNMP

HTTP

SNMP

ACS

ACS

ACS

Firewall

Firewall

Home

STB

STB

HTTP

TR069

HTTP

TR069

STB management

Over The Air upgrade

Advanced architecture

B/S architecture, Large capacity

Adapt Ajax and Flex technologies

User friendly

Centralized TMS and distributed ACS

Standardized system

IETF/TISPAN/CTC standard,

support HTTP/SNMP, TR069

Adopt TR106 data model

TVMS – TV Message System

OTT STB3rd Apps

Message Gateway Cluster

3rd Service

System

Management UI

Multi-types of Message•Text/ Picture/ Video

Flexible message sending rules: •By user group / STB group

•By schedule / send immediately

•Persistence message & Non-

persistence message

Open interfaces message push capability for other systems

TV Message System

STSC – Statistic Center

• Big-data based Platform

• Professional

and rich charts

User related metrics

• Online users

• Total users

• Active users

• User increases

Easy to add any customized

statistics

Content related metrics•Movies / TV shows

•Radios/Music

•Channels statistics

•Catch up TVs

•Ads displays/clicks

• Intelligent pipe for multi types content delivery, such as web page, media content ,and application package.

• Fully functional streaming server for multi services.

• Flexible and customizable deployment solution.

IPTV/OTT Content Delivery Network – Architecture

Live Program

Transcoding Transcoding

VOD ProgramManagement

Cache &

Streaming Access & Dispatching

Storage & Distribution

Central Node

Edge NodeEdge Node

CDN Highlight Features

• Perfect content management:

including content ingestion,

archiving, retrieval, and deletion

• Intelligent content distribution:

provide distribution modes based

on popularity and policies

• Multiservice transmission: support

multiple terminals and networks

• Independent network

management and billing

End-to-end

• Enhanced QoS: transport

contents of different formats and

bit rates to users as the quality

requirements of CSP

• High reliability: provide high

quality contents for users any time

and any place

• Excellent scalability: support

millions of users

Carrier class

• Flexible routing and dynamic load

balancing: efficient resource

utilization

• COTS platform: good scalability &

low TCO

• Flexible networking: plan the CDN

node number and distribution

based on the broadband network,

user geographic distribution, and

content formats

Low cost

• Content popularity and use status

can be tracked, and user watching

mode and behaviors can be

recorded

• Nodes of the system can be

monitored and managed to help

carriers understand the traffic

model of the CDN

• Support multiple business modes,

such as B2B and B2C

Operatinal

CDN Components

Central

Node

SH/SE

GSLB VODLD/TVLD

SSCMM

SC

SH/SE SH/SE

SC

SH/SE

SC

SH/SE …

SC

SH/SE …

SC

SH/SE …

HTTP/RTSP HTTP/RTSP

HTTP/RTSP

Regional

Node

Edge

Node

SS SS

SS SS SS

GSLB• Redirect the STB request to the nearest CDN and proper

server according to resources usage and load of server

CMM• Content upload and storage management

• Statistics and analysis

VODLD• Scalable VOD content acquisition

• Content slicing

• Creation of trick mode hints

TVLD• Imports live TV to OTT system

• Metadata analyzing

SS: Streaming server• SC redirects the signaling of STB

• SH deals with signaling of STB

• SE deliveries the streaming to STB

CDN Streaming Methods

Content Storage

Multi-Screen Delivery

FLV/HTTP

RTP/RTSP

HLS

MP4/HTTP

Live TV

VOD

HTTP

NFS/AFS

FLV

HLS

TS/RTP

FTP/HTTPStatistics & Analysis

Content Ingestion

Content Distribution

Diversified Smart Terminal Family

OTT + DVB

Pure OTT

Featured Box

Linux

•

• hybrid

Agenda

MAIN SERVICES

Live TV Time shift TV

Catch-up TV

VOD

Search Bookmark & Favorite

Fonsview IPTV/OTT Diversified Services

Fun Games

APP MarketParental Control

Text to Speech Weather

Picture in Picture

Fonsview IPTV/OTT Diversified Services

Multi-Screen

Share

Multi-Screen

Place-Shifting

Multi-Screen

Recommend

Multi-Screen

Subscribe

Anytime

Anywhere

Any device

Multi-Bitrate

Interactive Multi-screen Experience

• Emergency Message

• Important Notice

• Specified News

• News Release

Rolling MessageStatic Message

TV Message

• Quiz Message

• Voting Message

• Questionnaire Message

Interactive Message

• Song Classification

• New Song Recommendation

• Song Search

• Massive Songs in the Cloud

• MV (HD & SD)

Main Menu

Fun Karaoke

Song Select Song List

• Play List

• Favorite

• Bookmark

• STB Boot up Page AD

• Menu Page Image AD

• Menu Page Text AD (Static or Dynamic)

• VOD Playing Page (Static or Dynamic)

• Channel Playing Page (Static or Dynamic)

• Volume Bar AD

• Channel List AD

• Channel Zapping AD

• VOD Insertion AD (Before/During/After Playing)

• VOD Pause AD

• Program Info Bar AD

EPG Image & Text AD Program Related ADOverlay Image& Text AD

Advertising

Enterprise Services (Hospitality)

• Introduction to Hotel Facilities

• Rooms

• Meetings

• Leisure

• Welcome Message

• Consumption Message

• Checking-out Reminder

Room Messages Hotel Info Hotel Services

• Room Dinner Order

• SPA Order

• My Bill

Highlights of Fonsview IPTV/OTT Solution

• Colorful entertainment

services

• Amazing EPG and OSD

effects

• Convenient operation

experience

Good User experience High Reliability & Flexibility Deep CustomizationOpen Architecture

• HA architecture

• Flexible solution for

different scales of system

• Strong R&D strength to

guarantee deep & fast

• customization on

innovative requirements

• Open and standard

interfaces

• Seamlessly integrated with

3rd party systems

CDN Extension (Xinjiang)

•50,000 users at 2012

•74,180 hrs Media Content Storage

•6 Regional Nodes

End-to-End OTT Platform

(SiChuan)

• 100,000 users

• RTP, HLS streaming

• Smart CDN

End-to-End OTT Platform (Anhui)

• 500,000 users

• 1 central node, 8 regional nodes 4K IPTV Platform (Shanghai)

• 300,000 users

• 4K EPG/CDN/CMS

• H.264, H.265

• RTSP, HLS

• VCDN

Hybrid End-to-End Platform

• CABLE TV: one of the three largest TV providers in HK

• DVB (Broadcasting) + OTT (VOD + Catch up TV)

• 400,000 users (Phase 2, planning)

• HLS, adaptive Streaming

• DRM integrated

Converged OTT Platform (Liaoning)

• 150,000 users

• Acceleration for file downloading,

webcache and webpage

• RTSP, HLS, FLV, MP4

• Virtual Cloud technology

IPTV Platform (Heilongjiang)

• 40+Sites

• 300 Live Channels

• 100,000 hrs VOD

• Concurrent User: 130k- 300k

IPTV Platform Upgrade

(Wenzhou)

• 200,000 users

• IPQAMHybrid End-to-End Platform

• CNS: 2nd largest cable provider in TW

• DVB (Broadcasting) + IP VOD

• 1500 VOD channels

• HLS, adaptive Streaming

Domestic Market

Domestic Market

China Mobile – Sichuan

End-to-End OTT Platform

Liaoning Radio & Television

Converged OTT Platform

China Telecom – Shanghai

4K IPTV Platform

HK CABLE TV – Hybrid End-to-End Platform

• CABLE TV: one of the three largest TV providers in HK

• Hybrid End-to-End Platform:

DVB (Broadcasting) + OTT (VOD + Catch up TV )

• Capacity: 30,000 users (Phase 1)

400,000 users (Phase 2, planning)

• Adaptive Streaming

• DRM integrated

• EPG Portal – HBBTV supported

End-to-End Platform

f

Multi-Screen OTT TV Platform for Iseema (Iran)

• Capacity: 120,000 users (Phase1) , 880,000 users (Phase2, planning)

• TV Channels: 50 SD, 10 HD

• Radio Channels: 20

• AOD, VOD: 30,000 hours

• Multi-Screen: Android OTT STB, IOS/Android Smart Phone,

Windows/MAC PC

• HTTP Adaptive Streaming: 400K, 800K, 1.3M, 1.8M, 2.5M

• Bandwidth: 94G (Phase1)

• Multi-Broadband Operators: TCT, Asia tech, TCI, …

• Pure OTT mode: ISeema (Operator owner, license owned) + multi-

content providers + multi-broadband operators

• APP Market

• SQM

• End-to-end Turnkey Solution

• Flexible CDN architecture supports various extreme IP network

condition

• Diversified services: Radio, AOD (Music), Karaoke, Game, Shopping ,

etc.

Infrastructure Strength and Benefits

Multi-Screen OTT TV Platform for CDNplus (Thailand)

• Current Stream: 100,000

• Channels: 300

• Terminal: STB (OTT, OTT + DVB-T2)

IOS/Android Tablet

IOS/Android Smart Phone

Windows PC

• HTTP Adaptive Streaming (multi-bitrate): 400K, 800K, 1.3M,

1.8M, 2.5M

• Bandwidth: 250G

• Joint operation: OTT Operator + Telecom. Carrier + CP/SP +

Advertisement Agency

• Real 4-screen integration platform

• Whole Thai territory covered

• Highly content aggregation

• Highly targeted advertising

• APP Market

Infrastructure Strength and Benefits

Why Fonsview

• Matchless User Experience

• Open Architecture

• Deep Customization

• Low CAPEX and OPEX

One-stop Solution Provider Mature Success Cases Win-Win PartnershipFlexible Business Models

• Customers vary from

Telcom, MSO, CP,

Enterprises, etc.

• Domestic and Overseas

• Various Successful

Business Models Covered

on these cases

• Long-term Cooperation

Market Behavior Trend

Analysis for Partners to

increase ARPU and ROI

• Guarantee Maximum

revenues for Both sides

• Direct Sell mode, Revenue

Share mode, Leasing mode,

and innovative business

models into consideration

• Market trend navigated

• Profit joint partnership

• Case-by-case TCO ROI

analysis

THANK YOU