Rostelecom Cloud Based IPTV & OTT services

Download Rostelecom Cloud Based IPTV & OTT services

Post on 28-Nov-2014




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Rostelecom case on setting up and running Russia's largest IPTV+OTT cloud based platform serving 1,5 million subscribers


<ul><li> 1. 1 </li> <li> 2. Rostelecom cloud based Pay TV service Russian largest IPTV operator. Case study 2 </li> <li> 3. Rostelecom at a Glance 3 </li> <li> 4. Russian Pay TV marketRostelecom (Cable/IPTV) Tricolor TV (Satelite) MTS (Cable)Er-Telecom (Cable) Akado (Cable) NTV Plus (Satelite) 20% 29% 14% 10% 6% 13% 8% 4 </li> <li> 5. 7 years of IPTV experience 5 </li> <li> 6. Platform replacement preconditions Internal Low customer satisfaction level Low old platforms reliability &amp; performance High ownership cost External Growth of video consumption in Internet High piracy level on Russian market Market development level change compared to initial IPTV product launch in 2006 6 </li> <li> 7. Key business requirements defined beforeplatform choice &amp; implementation Service must be available both for on-net (Rostelecom) and off-net (non-Rostelecom) Internet users Service should support STB, Tablets, Smart TV, laptop, smartphones, etc. Time shift support for TV content is a must Video products (TV&amp;VoD) is not the only focus. Wed extend our product to music, books, software 7 </li> <li> 8. Strategic decisions made to meetbusiness requirements Cloud based service Multiscreen content provisioning Simple for customer Central node Easy to implement time shift service 3-level platform Macro region 1 . Macro region 8 architecture Close to customer Branch 1 Branch 78 Reduce network load . Easy to manage &amp; maintain Reflects company structure 8 </li> <li> 9. High-level platform architecture Charging &amp; Content Content content User interface management Delivery synchronizationAll platform was developed according to the very precise requirements defined bydifferent Rostelecom departments Marketing &amp; product Content procurement &amp; management IT Technical Network 9 </li> <li> 10. What cloud does Subscription data Stores data on purchased subscriptions &amp; items Expiration date, screen availability Multiscreen time shift service management Paused content Network PVR management Customer preferences Favorites channel list Customized channel lists (sorting) Parental control settings Recommendation engine Content adaptation Provides required video stream adopted for customer device &amp; available bandwidth 10 </li> <li> 11. Project history2006-20107 separate IPTVplatforms 2012No single product New platform installedmanagement Product management150K subs reached 1,4M subs reached 2010-2011 2013 7 separate IPTV Migration of 700K old platforms subs into new Single product platform management 500K subs reached 2,5M subs planned Eo2013 11 </li> <li> 12. Does it work? 12 </li> <li> 13. Rostelecom Media Services Brief descriptionCloud based multiscreen content deliveryplatform Set-Top-Box portal iPad app Smart TV &amp; Android app coming soonContent available : TV channels Video (TVoD, SVoD) Music Games Software 13 </li> <li> 14. Interactive TV subscriber base growth10 times in 3 yearsService growth Service penetration Subscriber base1 600 000 1 427 599 Eo20121 400 000 31% Fiber-optics broadband subs1 200 0001 000 000 10% xDSL broadband subs 800 000 600 000 Up to 60% in some regions 400 000 200 000 Average service penetration 16% - Jan-10 Apr-10 Jul-10 Jan-11 Apr-11 Jul-11 Jan-12 Apr-12 Jul-12 Oct-10 Oct-11 Oct-12 14 </li> <li> 15. Interactive TV key element in TriplePlay strategyBroadband Churn reduction Broadband+TV subs churn 2 times less then Broadband-onlyARPL growth Media services add 30% to ARPLBroadband &amp; Telephony ARPU decline compensation Media services ARPU grow approx. 20% annually in opposite to declining broadband &amp; telephony services ARPUNew subs attraction Interactive TV &amp; other media services are product differentiators 15 </li> <li> 16. Rostelecom Media ServicesRevenue Media services revenue, mln Euro120,0 111,5100,0 Rostelecom Media Services 80,0 revenues doubles every year 59,5 60,0 40,0 22,3 20,0 9,9 0,0 2010 2011 2012 2013 (forecast) Excluding NCN Pay TV services revenues 16 </li> <li> 17. Media services VAS 20% of media services revenues areRevenue streams generated by VAS Subs by services VoD users SVoD users VoD Premium TV packages subs Premium Customers with 2+ TV packages TV SVoD Multiroom subs packages Media 29% 22% TV services Multiroom 4%packages 11% revenue 34% 17 </li> <li> 18. TV packages Customer may choose either to subscribe Mixed TV package or Thematic Every next thematic package cost 20% lower that previous one Maximal package includes all thematic packages 18 </li> <li> 19. Premium TV packages Viasat Premium HD package Adult channels HD channels 19 </li> <li> 20. Video On Demand 20% of Interactive TV subscribers use VoD service monthly Average VoD user does 4 purchases per month VoD adds 6% to media services ARPU 20 </li> <li> 21. Subscription Video On Demand Monthly subscription for VoD library (certain items) PictureBox (NBCUniversal) KidsClub (mixed content for kids) 21 </li> <li> 22. Multiroom Flat rate fee for any other TV at customer premises 22 </li> <li> 23. ARPU trends ARPU ARPU growth 36% in 2 years 20% ARPU growth in 2012 +36% in 2 years ARPU growth factors: Non profitable rate plans cancelation Rate plan optimization for each region New packaging policy VAS upsellJan-11 Jul-11 Nov-11 Jan-12 Jul-12 Nov-12 Mar-11 Sep-11 Mar-12 Sep-12 May-11 May-12...</li></ul>