CONCLUSION

Time and time again, people within organizations have been able to

exercise their freedom of choice and expression upon communicating with each

other, and because of this there is no doubt that we would be able to definitely

say that there is power in these processes. Add to the mix the excellent

decision-making capabilities of every individual in the organization and the

formula for success is at hand.

The results of the analysis regarding the definitions of “power” in the context of

communication indicated very significant effects, even amidst the threats of unrest.

Therefore, we could conclude that processes of communication, both formal and

informal, within organizations can definitely be processes of power, and it could be

answered accordingly by all the people concerned.

The review of the individual’s freedom of choice and expression as well as his /

her decision-making capabilities and resources in the communications process revealed

very little inconsistencies regarding the capability to find an answer to the notion being

discussed. This is coherent with their traditional inside-out approach. However, the need

to reconcile both the inside-out and outside-in approaches becomes imperative now for

every individual concerned.

The analysis also revealed certain gaps, most of which are biased towards the

organizational environment. However, these gaps paved the way towards determining a

number of recommended strategic options to secure the individual and the

organization’s competent decision-making capabilities.

Also, the individual has to find a balance between adherence to internal forces

within the mass media industry and to the changing forces of the environment in order

to implement such strategic options