Personal BrandingLena Olivier en Wesley Hendriks

@lenaolivier @wesleyhendriks

the practice of people marketing themselves and their careers as brands

Personal Branding.

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MarloesVan Deventer

MarcelVan

Harrewijen

CarelAeijelts Averink

JudithSpruit

Our Vision.Create economic opportunity for every professional in the world

Our Mission.Connect the world’s professionals to make them more productive and successful

What LinkedIn is NOT:

Now Hiring

Four steps for building your personal brand

Personal brand.

• Who you are? What have you done?

• What do you want? What drives you to achieve the most out of your professional career?

• What are you capable of? What is your added value?

Step 1: Know yourself

Step 2: Do research (on- and offline)

Step 3: Build your brand | Your profile

1) Real Name

2) Include a photo

3) Write a headline

4) Update your status

5) Build a summary

Step 3: Build your brand | Your summary

Step 3: Build your brand | Your projects

The real power of your network is not in who you know, but in who they know!

Step 4: Build your network

Step 4: Build your network | Join groups

• Social conduct

• Status updates - Be relevant

Give

Thank Ask

Step 4: Build your network | Claim your expertise

My ambition is…

What’s yours?

Thank you