KOHTAA LUONTOSI, Ähtäri, 20.03 2019

Sævar Skaptason– Hey Iceland

Góðan daginn Hyvää huomenta

1970• 5 farms in cooperation with the

Icelandic Airline

1980• The Icelandic Farm Holidays

Association was established

1991• The Icelandic Farm Holidays Booking

office was established

2016• Re-branding under a new name

Our story

Then Now

DISCOVER THE REAL

ICELAND

Accommodation• Farmhouses• Guesthouses• Country hotels• Cottages

Restaurants / cafés

Activities• Horse back riding• Hiking• Farm visits• Fishing• Own guided tours and more....

Over 160 Hey Iceland members around Iceland

Let´s hear what they have to say...

Inhabitants in Iceland: 350.000 Sources: Tourism in Iceland in Figures, February 2019

The growth of tourism in Iceland 2010-2018

A playground for nature loversHeydalur in the Westfjords

Vogafjós farm resort

The Wilderness Center

Hotel Fljótshlíð

Friðheimar - the pioneers

THE COMPANY

We are a serious and profitable company with a clear visionof who we are and where we want to go. We have fourdepartments with 40 employees.

• Inbound sales & booking – 17 pax

• Outbound sales & booking – 11 pax

• Accounting and finance – 3 pax

• IT & Business development – 9 pax• Web and marketing• Quality matters• Product development and innovation• Technical solutions and support

THE COMPANY CONT.

• In majority owned by the Icelandic Farm Holidays Association

• Other shareholders are sole farmers and staff members

• Inbound sales & booking – 2018 turnover € 9.860.503,-

• Outbound sales & booking – 2018 turnover € 6.699.098,-

• The capital adequacy is 69% which shows the financial strength andstability of the company

• We provide a pleasant and meaningful travel experience with emphasis onauthenticity and uniqueness.

BÆNDAFERÐIROffering trips for Icelanders to all over the world

The name literally translates to ‘Farmers’ Trips’ and that is what they started out as in 1958. Bændaferðir offers rich quality tours with Icelandic guides around the world.

In 2018 we offered over 100 departures with over 4000 travellers.

• Bus tours within Europe

• Bus tours outside Europe, ie. Peru, South-Korea, China, India, Namibia, &

Jordan.

• Running & Marathon tours

Bændaferðir is an agent for Abbott World Marathon Majors in Iceland and

ensures a secure listing for all races.

• Hiking & Cycling tours

• Christmas themed tours

• Customised group tours

OUR VALUES

Forward thinking Cooperation

Respect Trust

• The key element is online availability of products• Accommodation

• Activities

• Adding value for the customer• Driver Guide tablet

• Authentic and unique add-ons

• Personal and flexible service

• Show that we are local experts

• Trustworthy

• Responsible

• Visibility

Survival of the fittest

• Adapting technical infrastructures to an ever changing technicalenvironment

• Holding on to what makes us unique and promote that

• New business connections

• Quality assurance and responsible tourism

• Respect for our values and resources

The challenges

• New products

• New target groups and markets

• New business connections

• New technology

• New processes

• New experiences

• New people

• New ideas

• We embrace the fact that the times are changing and we need to adapt

Innovation and product development

Positioning: Hey Iceland

• Hey Iceland is a reliable brand, emphasizing a meaningful and personal service

• Hey Iceland works towards responsible tourism with quality, safety, and professionalism as the main focus.

• Travelling with Hey Iceland in the Icelandic countryside is the key to a pleasant trip to Iceland

• You haven’t experienced Iceland until you’ve spent time in the countryside – Authentic and local experience

• ‘Discover the real Iceland with us’

Marketing – we use every channel

• Digital marketing

• Content marketing

• Brochures

• Postcard

• Advertisments in print media

• Advertiments in radio

• Website

• Travel exhibitions and work shops

• Innovation and product development

• Marketing material for members

• Marketing material for the office

• Marketing research and statistics

Digital marketing

• Google ads

• Search engine marketing

• Keywords analysis

• Web banners

• Website

• Google Analytics

• Landing pages

• Promotions and advertisments

• UX / UI

• Booking engine / booking process

• Scalability

Promoting who and what we are

• We aim to produce quality content that adds value for thecustomer before, during, and after his trip

• Building a trusted online precence

• Improved ranking on search engines

• Blogs

• Social media

• Email marketing

• Videos

• Infographics

Empasis on value for the customer

QUALITY MATTERSWe are a Vakinn qualified company

Member Narfastaðir

Vakinn is the official quality and environmental system forIcelandic tourism. Only businesses that maintain highstandards and meet comprehensive assessment criteriaearn the right to carry the Vakinn label.

• Third party audits based on quality and environmentalcriteria that have been approved by specialists in thefield

• Confirmation that the company demonstratesprofessionalism and integrity in quality andenvironmental work

• Increased likelihood of fulfilling visitors' expectations

• A competitive edge based on Vakinn certification

• We encourage our members to become Vakinn certified

RESPONSIBLE TOURISMA national program to promote sustainability and responsibility in tourism

This is a program where tourism companies in Iceland agreeon four cleat and simple measures of responsible tourism:

• Demonstrate respect for nature

• Ensure the safety of our guests and treat themcourteously

• Respect the rights of employees

• Have a positive impact on the local community

The purpose is to aim towards sustainability for futuregenerations in Iceland by sustainable tourism

RESPONSIBLE TOURISMWe take our role very seriously

By choosing Hey Iceland, you are supporting local businessand making a positive contribution to rural communities inIceland.

• An active environmental policy

• Green finance and procurement

• Employees are 'environmental ambassadors'

• Measure and reduce trash to landfill

• Vakinn certified

Partner projects

The Family Business

Efstidalur Farm Hotel

Efstidalur Farm HotelThe Family Business

Berglind Viktorsdóttir, berglind@heyiceland.is - Sævar Skaptason, saevar@heyiceland.is

TAKK FYRIR - KIITOS SIITÄ