going social gbrshrm
TRANSCRIPT
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Going Social!The Basics for HR Pros
Robin Schooling, SPHR @RobinSchoolingChristine Assaf @HRTact
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... and why are they talking to us?
Who are they...
#gbrshrm
2601
147258
+A question of access....
43% completely open
24% monitor access
16% blocked
SilkRoad survey
75% EEs check SM sites via mobile more than once per day
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What social media means to me...
+ “it’s not about technology – it’s
about the experience”
“it creates connections without
the limits of geography”
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+Agenda
Why Social?
“the who, the how and the why”
we don’t do no stin
kin’ handouts!
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+Why social?
Personal
(Finally?) see what all the fuss is about
Support your hobbies/interests
See breaking news...when it breaks!
Expand your network
Professional
Meet other HR pros
Share your ideas
Get answers to your questions
Access content and information – webinars, resources, conferences, etc.
#gbrshrm
+General stats
72% of online adults use social networking sites
Who is “online”? 77% of people ages 50 to 64 54% of people age 65+
SM users: 89% of internet users ages 18 - 29 78% of internet users ages 30 - 49 60% of internet users ages 50 to 64 43% of internet users 65+ (tripled in the past 4 years)
Pew Research Center Internet & American Life Project (2005) – update: August 5, 2013
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+What is it?
Social networking service
Founded in 2004
September 26, 2006 – opened to general public
The LEADING social networking site based on monthly unique visitors
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+Who uses it?
1.11 Billion users 1 of every 7 people on earth
750 million access via mobile
665 million people are DAILY users
Average time spent per FB visit = 20 minutes
Jobvite (2012 social job seeker survey) 52% of job seekers use FB to help them find work 25% of job seekers update FB profile to add
professional info
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+Setting up your account (part 1)
www.facebook.com
Name
Birthday
Gender
Email Address
Set a password
NEXT: e-mail confirmation
+Setting up your account (part 2)
Find your FriendsYou can search/link via your email contacts
Fill in your profile informationSchool, employer (optional)
Upload a photo
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+Setting up your account (part 3)
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Privacy Settings(** access via upper-right hand corner on any FB page)
Select the audience for what you share Public, friends or “only me” NOTE: only you or your friends can post to your timeline
Manage settings for how you connect Who can see your posts Who can send you friend requests
Review things that others tag you in Activity Log (photos)
+Lingo baby – “like a boss”....
Timeline Public display of your info (status updates, pictures, etc) Privacy settings allow you to set who can/can’t see
Friend Someone you’re connected to Connect with others via “Friend Request”
Status Update Post on your timeline
Comments Responses to status updates, pictures, etc.
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+Lingo baby – “like a boss”....
Cover Photo Image at top of your Timeline
Profile Photo The image that appears next to your comments
and updates
News Feed List of status updates and activity Includes your friends and subscriptions
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+Lingo baby – “like a boss”....
Fan Page Similar to timeline Used by business, public figures and orgs
Group A community of people/friends created around a shared
interest or purpose
Apps Applications designed to add additional features Includes 3rd party software and games
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+How will you...?
Benefit? Good source of news and
updates Quick place for answers Quick place for sharing
YOUR info (work or personal) Realize that FB is where your
candidates are Realize that FB is where your
competitors are!
Find the Time?
“know the content you want to see/share and know the content
you don’t want to see/share”
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+What is it?
Social website designed for professional networking
You can:Build and maintain contact networkSearch for jobs...RECRUIT for jobsShare information via 3rd party apps and
updatesCollaborate with communities (groups)
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+ Who uses it?
225m+ LinkedIn users (200+ countries) 178.4m global users 65.6m US users 35% access daily
More than 1 million groups
50% of Fortune 50 companies hire through LinkedIn Bullhorn survey of 160,000 recruiters:
97% use LI to find candidates 64% use LI exclusively!
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+Setting up your account (part 1)
Name Real first name and real last name (per LI User Agreement)
Photo Use a professional image LY findings: profiles w/ photo viewed 7X as often
Headline Search results on Google LI search results Invitations to connect Suggestions i.e. “People You May Know” “About You” (in groups, etc)
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+Setting up your account (part 2)
Websites You can add up to 3 custom links in your profile “Company Website” “Personal website” “Blog”
Summary 3rd party apps like Slideshare and Portfolio Display
Experience, Education, Skills and Expertise Current and past titles optimize the search
capability
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+Lingo baby! – “show me the money”
Connections other registered users you “connect” with (each accept connection)
Second Degree Connections the connections of your connections Me Matt Charney Barack Obama (‘2nd connection’)
Third Degree Connections any connections of your 3rd degree connections
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+Lingo baby! – “show me the money”
Profile Page Your personal “landing” page Options: public (LI users and/or public) vs. private
URL/Vanity URL Customize your URL: www.linkedin.com/in/robinschooling
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+Lingo baby! – “show me the money”
Recommendations Your connection writes a testimonial you can post on your profile
Endorsements Endorse the skills of your connections.... (meh.....)
Introductions i.e. Matt Charney can “introduce” me to Barack Obama
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+TIPS
Stay activeCan we get in touch?
Share content
1x per week = 10x likelihood to be viewed
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+How will you...?
Benefit?Connect and
collaborate with industry pros and leaders
Find a jobRecruit for a jobBuild a network!
Find the Time?
“you’ll get out of it what you put into
it”
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+What is it?
“Micro-blogging” platform
origin – Short Message Services (SMS)
Limited to 140 characters
Started March 21, 2006
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+Who uses it?
500 million users (200 million active users)
China has the most twitter users (35.5 million)
400 million tweets sent per day
60% of users access via mobile
40% growth in active users over last 9 months
18% of online adults in US on Twitter
Typical twitter user: 18-29 affluent, educated, non-white male
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+Setting up your account (part 1)
FULL NAME
Your real name – it is searchable and visible
EMAIL ADDRESS
Private but can also be searchable (if you allow it)
PASSWORD
You can set double verification if you like
USERNAME
The name people will use to follow you. Keep it short.
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+Setting up your account (part 2)
NEXT...
Email Confirmation
@BobSmith
@HR4Realz70809
@Robert_HR
@bobinHR
@Bob_in_HR
AND NOW...... Build Your Profile
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+Setting up your account (part 3)
Name: The “full name” you entered upon registration Can be anything you’d like it to be
Location: Can either be dynamic or static Helps to build a sense of localization and community
Website: The primary non-Twitter destination of your choice Websites, blogs, LinkedIn profiles, etc.
Bio: 160 characters Your Twitter “elevator speech”
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ADD A PICTURE!!!
+Lingo baby! - “we’re a wolf pack...”
“Tweet” a single message
Following/Followers when you “follow” someone, their tweets will
appear in your timeline when they “follow” you, your tweets will appear in
their timeline
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+Lingo baby! - “we’re a wolf pack...”
@[username] used to communicate directly with an individual also how you see who’s been communicating with
you
Reply used to respond to an individual’s tweets
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+Lingo baby! – “we’re a wolf pack...”
Direct Message private platform (also called “DM or DM’ing)
Retweets – “RT” how you share someone’s tweet with your
followers
Hashtag - # used to “tag” a concept, theme or event searchable; used to drive community and
collaboration
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TOP TIPS
Take Time to Learn!
Engage!
Grow the Relationship!
+How will you...?
Benefit?Powerful search
engineRecruitingStay current on
legislative issuesConnect and
collaborate with industry pros and leaders
Find the Time?
“be smart and purposeful in your social
engagement”
...and what the heck is a twitter chat?
#gbrshrm
+“being socially
connected IS the new ‘networking’ “
“being social brings us clarity, immediacy and
meaningful connections”
#gbrshrm
+Thank You!
Robin Schooling, SPHR
Silver Zebras, LLC
@RobinSchooling
HRSchoolhouse.com
Christine Assaf
Waste Management
@HRTact
HRTact.com