PORTFOLIO 2015

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2010-2013

LANGUAGE

SOFTWARE

2010-2013

Savannah College of Art and Design BFA in Industrial Design

2014

2013

2013

2011,2012

Emperor Group International Creative/Graphic DesignerSweet Soirees Event Planning / Graphic Design InternCoca-Cola Corporate Sponsor Class Student Industrial DesignerGnosis Product Development Project Management & Industrial Design Intern

Organization & Project ManagementClient PresentationsTeam & InterpersonalCreative Problem Solving Concept generationPrototypingDesign Thinking Product Development

Fluent EnglishFluent CantoneseProficient Mandarin

SCAD Dean’s List Honor’s

ma.hannah.7@gmail.com(+852) 6139 7151

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Our goal for the pulse was to establish a beach side mall that is set apart from the other malls in Hong Kong in regards of the merchandise, the atmosphere, and the events that would be held in the pulse. The pulse is Hong Kong’s longest and largest beach-front shopping mall and hosted events such as the 2014 Pulse International Beach Water Polo Tournament which is now one of the largest and most international water tournaments in South East Asia.

Our approach to rebranding Honest Tea has been focused on emphasizing the authenticity and purity of their product through a minimal design.

We pulled inspiration from natural elements, contemporary styles, and products that represent a high level of artist craft.

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After researching on Honest Tea and understanding what they would like their brand to convey, we looked into other designs and nature for inspi-ration as we felt that Honest Tea wants to highlight their authenticity of ingredients. We looked into rustic bottles or stamps because we felt that Honest Tea’s branding should be approachable and friendly much like a next door neighbor selling their own jam.

We explored different bottle shapes and caps and graphic elements that enhances the user experience from the moment they would see it on a shelf to when they dispose of it. We also researched into which shape would be most ergonomic.

We narrowed our designs down to three concepts. One plaing on the idea of squeezing the freshness out of a fruit and also encouraging the users to twist their bottle after their down to reduce the size of it for easier and sustainable disposal.

For our next design we wanted to rebrand Honest Tea in a different approach. The existing design of Honest Tea enhances the “T”. We wanted to try enhancing the “H” because “Honest” is what sets them apart from other teas in the market. This design was also inspired but vintage bottles to convey a warm familiar feeling to the users.

Our last design is a more playful approach. We noticed that many people have to hold their cap while they drink out of a bottle. We created a lip on the bottle so that users can pop it in and drink with added comfortability. Also within that circle, we would place a graphic of the flavor there, allowing the consumer to be a part of the experience.

Splash- Goodness GrapenessSplash- Goodness GrapenessSplash- Goodness GrapenessSplash- Goodness GrapenessSplash- Goodness Grapeness

Splash- Goodness GrapenessSplash- Goodness Grapeness

Splash- Goodness GrapenessSplash- Goodness Grapeness

Splash- Goodness GrapenessSplash- Goodness Grapeness

Splash- Goodness GrapenessSplash- Goodness Grapeness

We looked into all the flavors offered by Honest Tea and created a color palette for each to make sure that our graphic elements are both appealing and offers clarity to the consumers. We also chose a new typeface for “Honest Tea” as we felt that our new typeface would be more ap-proachable and friendly.

Lemon TeaLemon Tea Organic

Organic

After defining our designs, we made quick mockups of the bottles and also 3D printed them to better communicate our ideas. We printed out our bottle labels and wrapped it around our 3D printed bottles.

5 weeks

GROUP PROJECTTo understand the social structure, ownership, ecosystem; and consumers of the street markets of Hong Kong, and to develope a culturally unobtrusive response to this environment

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We studied 3 of the most popular markets in Hong Kong to understand better the culture and their needs.

Sham Shui Po Market compared to the other 2 markets we studied has a higher permanence. The shop owners has a stall space reserved on the street and leaves their inventory locked up rather than packing everything up and transporting it to a storage unit.

We also noticed that in all three markets, they use multi-ple fasteners and tarps to perform different purposes.

Each day, the seller and a few other helpers would pack some of the inventory in the cart from the storage unit near by and transport it to Ladies Street.

They set up the whole stall each day. They extend poles and use a large tarp to form walls and a roof. They also set up the electric wires to properly showcase their items for sale. Afterwards they pack everything up again with the same team of people and transport it back to the storage unit.

Temple Street Market’s culture is similar to Ladies Street Market in that the stall owners are required to set up and pack up everything every day.

The difference is that the stall owners have to get there early to claim their spot to have a preferred space for the night.

14 hours12 hours

10 hoursOPEN HOURS

HighModerate

LowPERMANENCE

Sham Shui Po MarketLadies MarketTemple Street Market

ModerateHigh

LowQUANTITY OF INVENTORY

Designed for all markets

Designed for Ladies Market &

Temple Street Market

Designed for Sham Shui Po Market

The Tarp is one of our three solutions from our designs. The Tarp is multifunctional as it will be made with heat pressed creas-es stamped into them to create a enjoy-able and user friendly experience. The heat pressed creases will allow the users to fold the Tarp into six different shapes for better usability and removes the need for fasteners.

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Tarp. Final rendering

Tarp. Final rendering

Rickshow is a versatile stand targetted for less permanence. It is catered for the sellers that do not have a permanent location to sell merchandises. Rickshow is collapsible and verstaile, allowing users to display their inventory in different fashions and also keeps their inventory secure while transporting and storing.

This set up allows easy trans-port from the storage to the stall. It’s ideal for pack up where it maximizes space to hold inventory.

This set up is ideal for displaying items for sale, maximizimg space vertically and horizontally. The door to the bottom cabinet doubles as a chair to provide relief to the seller for the long opening hours.

This set up is ideal for displaying smaller items for sale with lights and extended poles to allow store owners to hang items.

This set up is ideal for secure storage and

transportation of inventory.

Versatile Stand. User Experience

Versatile Stand. Final rendering

Armadillo is targetted for higher permanence, made for the sellers that just need to lock up their inventory for the night at their selling location . Armadillo offers multiple display stands and also offers easy and secure storage.

Armadillo allows the seller to turn their display shelf into a secure locker in a matter of a few seconds. This convenience will be preferred in the fast paced environment of Hong Kong. With built in lights on each level and also grids for any merchandise they need to hang up, the Armadillo is a great improvement for Hong Kong street markets.

To redesign the airline dining set for the economy class on international flights and offer a sustainable solution.

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Air Travelers

48,000 - 78,000 recyclable bottles end up in trash annually at security check points

P R O D U C E

7.5 MILLION PDS OF TRASH P E R DAY

350 PLASTIC CUPS ARE USED PER FLIGHT ON AVERAGE

900 NAPKINS ARE USED PER FLIGHT ON AVERAGE

The lifecycle of the plastic cups does not have a sustainable cycle and goes straight to the trash after a

couple of uses.

Panoply extends the lifecycle of the plastic cups by reusing the polypropylene to create the new design. Panoply takes half the space of the table also reducing

the material needed.

ORIGINAL DESIGN

PANOPLY

Panoply takes approximately 7 plastic cups to produce

By adding a lid to the design, it not only reduces and prevents spillage, it also provides a flat surface for the passanger to utilize after they finish their meal

without needing to wait for their meal to be recollected. This design only covers half of the meal to allow easy access for different main courses to be placed in for the

flight attendants.

Providing a reusable lid for all the containers and replacing individual lids

reduces material costs and makes the process of

clearing trays for the catering before and after

flights more efficient.

Panoply is also more space friendly which allows

flight attendants to serve more passengers without

making extra trips to restock the cart.