harcourts browns bay 24th may 10

How to use the internet to become a top performer

THE INTERNET – YOUR PATH TO SUCCESS

• Realestate.co.nz – a background

• Use of the internet

• Your Online Profile – building trust

• Marketing properties online

• Stay in touch

REALESTATE.CO.NZ - THE INDUSTRY WEBSITE

VITAL STATISTICS!

• 120,000 listings

• 94% of offices

• 400,000+ unique visitors

• 120,000+ unique visitors from overseas

• 200+ countries

• 25,000+ emails

• 300,000 referral links

3X VISITOR NUMBER OVER 3 YEARS!

DRIVING LEADS AND ENQUIRIES

QUALITY ENQUIRIES BY EMAIL

#1 FOR INTERNATIONAL PROPERTY SEEKERS

#1 FOR CONTENT

SPECIALISED SITE FOR COMMERCIAL PROPERTY

SPECIALISED SITE FOR BUSINESS BROKERS

SPECIALISED SITE FOR FARMS






• Stay in touch

WEB SURPASSED PRINT YEARS AGO

National Association of Realtors Home Buyer Survey 2008

EDGING CLOSER TO 100% USING THE WEB

NZ Real Estate market research - Nielsen Aug 09

NZ – DOMINANCE OF ONLINE / DECLINE OF PRINT

NEW AGE OF SOCIAL

• 24hrs of video is uploaded to YouTube every minute

• If Facebook was a country, it would be the third largest in the world with a population of more than 400 million people

• There are 50 million tweets per day – an average of 600 tweets per second

• Google has only been around for 11 years!!






• Stay in touch

PROFILING YOURSELF ONLINE

WHAT IS AN ONLINE PROFILE?

• A web page

• A blog

• A social network page – Facebook

• A comment on a blog

• A quote in an online publication

• A property listing

• A YouTube video

• A twitter profile

• An email newsletter

WHY DO YOU NEED A PROFILE?

• To provide a credible trusted reference check

• To showcase your expertise

• To help build your reputation

• To be found where the buyers are looking

• But mainly – TO GET YOU MORE BUSINESS

Who can I trust to market my parents house in Tauranga?

Who seems to be the local expert in selling city apartments?

Before Simon comes round tomorrow to appraise the house, let’s review his profile.

Who seems to be the best real estate agent in Kingsland?

BE FOUND!

CONNECT WITH PEOPLE

DOMINATE GOOGLE

STEP UP YOUR ONLINE PRESENCE!

PROFILE WITH CONTEXT / WITH CREDIBILITY

ADVERTISE IN THE SUBURBS YOU WORK IN

• Cost effective marketing

• Massive coverage

• Targeted audience

• Working for you 24/7

• Perceived to be the best

• Secure more listings

www.agentpro.co.nz

Advertising opportunities from only $25 per month

ENGAGE IN CONVERSATIONS

1.Demonstrate your expertise & local knowledge

2.Establish or be a part of the conversation

3.Become the go-to specialist

4.Nurture your profile – value will grow

5.Track your profile – Google Alerts

ITS ALL ABOUT BUILDING TRUST

VISIBILITY = POWER = LISTINGS = $$$

BUYERS ARE IN CONTROL

RELATIONSHIP WITH BUYERS HAS CHANGED






• Stay in touch

RICH CONTENT

Address

Price

Maps

More images

Larger/high quality images

GET THE BASICS RIGHT

FAIL!

EMAIL ALERTS – FIRST IMPRESSIONS COUNT!

FEATURED LISTINGS - BOOST YOUR TRAFFIC

LIMITED TO THREE PER SUBURB

14 days with a featured listing delivers an

audience of up to 10 times more

viewings than a regular listing

COST EFFECTIVE ADVERTISING – ONLY $250

Last 7 days: 482 views

7 days prior to feature:22 views

IT REALLY WORKS!

…Get them more offers!

... Show them how many potential buyers are looking at their home!

IMPRESS YOUR VENDORS…






• Stay in touch

STAY IN TOUCH!

0800 732 536 [email protected]

@realestateconz, @realagentpro

www.unconditional.co.nz

http://twitter.com/realestateconz

http://twitter.com/realagentpro

http://www.unconditional.co.nz/