harcourts browns bay 24th may 10
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How to use the internet to become a top performer
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
REALESTATE.CO.NZ - THE INDUSTRY WEBSITE
VITAL STATISTICS!
• 120,000 listings
• 94% of offices
• 400,000+ unique visitors
• 120,000+ unique visitors from overseas
• 200+ countries
• 25,000+ emails
• 300,000 referral links
3X VISITOR NUMBER OVER 3 YEARS!
DRIVING LEADS AND ENQUIRIES
QUALITY ENQUIRIES BY EMAIL
#1 FOR INTERNATIONAL PROPERTY SEEKERS
#1 FOR CONTENT
#1 FOR CONTENT
SPECIALISED SITE FOR COMMERCIAL PROPERTY
SPECIALISED SITE FOR BUSINESS BROKERS
SPECIALISED SITE FOR FARMS
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
WEB SURPASSED PRINT YEARS AGO
National Association of Realtors Home Buyer Survey 2008
EDGING CLOSER TO 100% USING THE WEB
NZ Real Estate market research - Nielsen Aug 09
NZ – DOMINANCE OF ONLINE / DECLINE OF PRINT
NEW AGE OF SOCIAL
• 24hrs of video is uploaded to YouTube every minute
• If Facebook was a country, it would be the third largest in the world with a population of more than 400 million people
• There are 50 million tweets per day – an average of 600 tweets per second
• Google has only been around for 11 years!!
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
PROFILING YOURSELF ONLINE
WHAT IS AN ONLINE PROFILE?
• A web page
• A blog
• A social network page – Facebook
• A comment on a blog
• A quote in an online publication
• A property listing
• A YouTube video
• A twitter profile
• An email newsletter
WHY DO YOU NEED A PROFILE?
• To provide a credible trusted reference check
• To showcase your expertise
• To help build your reputation
• To be found where the buyers are looking
• But mainly – TO GET YOU MORE BUSINESS
Who can I trust to market my parents house in Tauranga?
Who seems to be the local expert in selling city apartments?
Before Simon comes round tomorrow to appraise the house, let’s review his profile.
Who seems to be the best real estate agent in Kingsland?
BE FOUND!
CONNECT WITH PEOPLE
DOMINATE GOOGLE
STEP UP YOUR ONLINE PRESENCE!
PROFILE WITH CONTEXT / WITH CREDIBILITY
ADVERTISE IN THE SUBURBS YOU WORK IN
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
www.agentpro.co.nz
Advertising opportunities from only $25 per month
ENGAGE IN CONVERSATIONS
1.Demonstrate your expertise & local knowledge
2.Establish or be a part of the conversation
3.Become the go-to specialist
4.Nurture your profile – value will grow
5.Track your profile – Google Alerts
ITS ALL ABOUT BUILDING TRUST
VISIBILITY = POWER = LISTINGS = $$$
BUYERS ARE IN CONTROL
RELATIONSHIP WITH BUYERS HAS CHANGED
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
RICH CONTENT
Address
Price
Maps
More images
Larger/high quality images
GET THE BASICS RIGHT
FAIL!
EMAIL ALERTS – FIRST IMPRESSIONS COUNT!
FEATURED LISTINGS - BOOST YOUR TRAFFIC
LIMITED TO THREE PER SUBURB
14 days with a featured listing delivers an
audience of up to 10 times more
viewings than a regular listing
COST EFFECTIVE ADVERTISING – ONLY $250
Last 7 days: 482 views
7 days prior to feature:22 views
IT REALLY WORKS!
…Get them more offers!
... Show them how many potential buyers are looking at their home!
IMPRESS YOUR VENDORS…
THE INTERNET – YOUR PATH TO SUCCESS
• Realestate.co.nz – a background
• Use of the internet
• Your Online Profile – building trust
• Marketing properties online
• Stay in touch
STAY IN TOUCH!
0800 732 536 [email protected]
@realestateconz, @realagentpro
www.unconditional.co.nz