A

Product Project Report

On

pratik sales agency Prepared by

Harshad trada

Submitted to

Prof.asif memdani

Institute name

Noble group of institution- junagadh

Academic year

2012-14

Introduction of company

Mother Dairy milk (bulk vended) is fortified with vitamin A with 2000 IU per liter as social accountability.

This program started with the Mother Dairy, Delhi, in February 1980. Thereafter the dairy continues this

program on their own without having any financial assistance from the government since it is felt that

BVM is generally consumed by the middle/lower middle/poor population. It is found that the dietary

practices adopted by these classes are deficient in Vitamin A. Mother Dairy sources significant part of its

requirement of liquid milk from dairy cooperatives.

Mother Dairy sources fruits and vegetables from farmers and growers associations. They contribute to the

cause of oilseeds grower cooperatives that manufacture and pack the Dhara range of edible oils by

undertaking to nationally market all Dhara products.

Processing of milk is controlled by process automation whereby state-of-the-art microprocessor

technology is adopted to integrate and completely automate all functions of the processing areas to

ensure high product quality, reliability and safety.

Mother Dairy markets approximately 4.8 million liters of milk daily in the markets of Delhi, Mumbai,

Saurashtra and Hyderabad. They have a market share of 66% in the branded sector in Delhi where it

sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail

outlets and 845 exclusive outlets. As of April 2013, the dairy commands 71% and amul commands 29%

of market

The company’s derives significant competitive advantage from its unique distribution network of bulk

vending booths, retail outlets and mobile units. Mother Dairy ice creams launched in 1995 have shown

continuous growth over the years and today boasts of approximately 62% market share in Delhi and

NCR. Mother Dairy manufactures and markets a wide range of dairy products that include butter, dahi,

ghee, cheese, UHT milk, lassi and flavored milk. Most of these products are available across the country.

The company markets an array of fresh and frozen fruit and vegetable products under the brand name

SAFAL through a chain of 400+ fruit and vegetable shops and more than 20,000 retail outlets. Fresh

produce is handled at the company’s modern distribution facility in Delhi with an annual capacity of

200,000 MT. An IQF facility with capacity of around 75 MT per day is also operational in Delhi. A state-of-

the-art fruit processing plant with a handling capacity of 120 MT per day, a 100% EOU, set up in 1996 at

Mumbai supplies quality products in the international market. With increasing demand another state-of-

the-art processing plant has been set up at Bangalore with fruit handling capacity of around 250 MT per

day.

Bio-Data of company

� NAME: “mother dairy”

� PLANT:

Introduction of sales agency

About “PRATIK SALES AGENCY ” In 2008 start the “PRATIK SALES AGENCY” Mr. pratik

v. sardhara have no idea to expend these agency like toady, In our agency Mr. Mr. pratik v.

sardhara starting thg agency of milk distribution with passion to satisfy peoples need of milk.

After that in 2012 starting the agency in 3 years he has a first choice of customer in market. After

starting the agency in parabvavdi, the agency always thinks about the customer satisfaction and

always thinks thinking to give more & more verities in market, with affordable price. After 2011

“PRATIK SALES AGENCY” has been a major force in the distribution of product to the

customer. “PRATIK SALES AGENCY is dominated to market player in the field of milk

market.

“Give customer to that product what they demand, in competitive market”. It is the product strategy of “PRATIK SALES AGENCY”.

Product list

Shudh Ghee Milk dahi

Darble milk Lassi chash

Price list agency

Item list Net. Wet.

Gra/liter./kg/ml. Rs. (Per pack)

Discount (%)

Credit period

Period of order

milk 200 ml. 07 5 Cash 7 Day

milk 400 ml. 14 10 Cash 7 Day

milk 1 ltr.ml. 28 20 cash 7 Day

dahi 200ml. 07 5 Cash 7 Day

dahi 400ml. 14 10 Cash 7 Day

chash 400ml. 14 10 Cash 7 Day

chash 1 liter. 28 10 Cash 7 Day

chash 2 liter. 56 10 cash 7 day

Item list Net. Wet. Gra/liter./kg/ml.

Rs. (Per pack)

Discount (%)

Credit period

Period of order

lassi 200ml 7 5 Cash 7 day

lassi 400ml. 14 10 Cash 7 day

Shudh dhee 250 Gms. 100 5 Cash 7 day

Shudh dhee 500gms. 200 10 Cash 7 day

Shudh dhee 1 kg. 400 10 Cash 7 day

Butter 250gms. 80 5 Cash 7 day

Butter 500 Gms. 160 10 Cash 7 day

Butter 1 kg. 320 10 Cash 7 day

Price list of retailer Item list Net. Wet.

Gram/liter./kg/ml. Rs. (Per pack)

Discount (%)

Credit period

Period of order

milk 200 ml. 08 10 Cash 7 Day

milk 400 ml. 16 10 Cash 7 Day

milk 1 ltr.ml. 32 10 cash 7 Day

dahi 200ml. 08 10 Cash 7 Day

dahi 400ml. 16 10 Cash 7 Day

chash 400ml. 11 10 Cash 7 Day

chash 1 liter. 22 10 Cash 7 Day

chash 2 liter. 44 10 cash 7 day

Item list Net. Wet. Gra/liter./kg/ml.

Rs. (Per pack)

Discount (%)

Credit period

Period of order

lassi 200ml 8 10 Cash 7 day

lassi 400ml. 16 10 Cash 7 day

Shudh dhee 250 Gms. 110 10 Cash 7 day

Shudh dhee 500gms. 220 10 Cash 7 day

Shudh dhee 1 kg. 440 10 Cash 7 day

Butter 250gms. 90 10 Cash 7 day

Butter 500 Gms. 180 10 Cash 7 day

Butter 1 kg. 360 10 Cash 7 day