health professional radio · search engine optimisation of your existing website. it operates on...
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HEALTHPROFESSIONALRADIO
MEDIA KIT2016healthprofessionalradio.com.au
www.hpr.fm
This is all original content
created by our own producers.
We focus on promoting awareness on healthcare issues for health professionals.
Health Professional
Radiois a health dedicated
media channel.
Health Professional Radio is a global internet radio for professionals.
HPR produces original content to boost customer enquiry and to enhance the Search Engine Optimisation of your existing website.
It operates on the same model as a commercial radio station.
HEALTH PROFESSIONAL RADIO
What is HPR?
healthprofessionalradio.com.auwww.hpr.fm
What contents do we create?
HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm
Healthcare Tips
Medical Updates
Health News
Health Interviews
Medical Research
Health Stories
Health-related Topics
Who's our audience?HPR delivers news globally using internet radio and social media with
21 dedicated streams and a spot rate based on
$1 per second per audio stream.
HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm
AUSTRALIABrisbaneSydneyMelbourne
UNITED KINGDOMLondonManchesterBirminghamLeeds-BradfordGlasgowLiverpoolDublin
U.S.A.New YorkLos AngelesChicagoHoustonPhiladelphiaSan AntonioSan DiegoDallasSan JoseSan Francisco
2 NEW STATIONSVancouverToronto
healthprofessionalradio.com.auwww.hpr.fm
HEALTH PROFESSIONAL RADIO
of our audience around the globe are health care professionals and we maintain the highest levels of
engagement with up to date content, news and entertainment.
95%
HPR Radio Streams:HPR Radio Streams:
HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm
Why advertise in a radio station?
Radio reaches people at work. Professionals listen to radio on computers and smart phones at nurses stations, clinics in their cars and even during surgery – places they can’t use social media.
Radio is warm, intimate and instantaneous and now easily in the budget of any business, small or large.
Internet radio combines over a century of broadcast history with cutting edge digitized sound quality.
healthprofessionalradio.com.auwww.hpr.fmHEALTH PROFESSIONAL RADIO
Why choose HPR?
We broadcast 24 hours a day with localised content and up to date news and interviews. Content is simultaneously shared on social media and transcriptions are publishedon our site.
HPR content reached the eyes and ears of over 424,866 people and it does not end there.
We have 30,000 listeners and 390,811 different people saw HPR stories on Facebook. Our podcast have reached 20,874 downloads
Reach your target health professional audience with the help of HPR.
HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm
Radio Adverts
From only $1/sec
Spots:30 second60 second90 second120 second
Sponsored Interviews
From $200
Interviews:5 minute10 minute30 minute
Sponsored Segments
Call for pricing
Segments:Pre-recorded sponsored
experts’ addresses
Social MediaIntergration
From $100
Details:Social media boosts
(above the 20% included)
What are the services we offer?
healthprofessionalradio.com.auwww.hpr.fmHEALTH PROFESSIONAL RADIO
7 Steps to Target your Health Professional Market
Step 1 - Sponsor your own story
Step 2 - Replay and Repeat
Step 3 - Boost Social Media
Step 4 - Photo Selection is Critical
Step 5 - Spot Ads Support your Message
Step 6 - Video Interview boosts Youtube and Google results
Step 7 - Re-purpose Content and Reuse
Pharmacist
Nurse
Doctor
Midwife
Optometrist
Cytotechnologist
Therapist
Sonographer
Orthotist
Prosthetist
Dietician
Medical Technician
HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm
SponsorCreating a 10 minute interview via
phone with a HPR host1 x $200 $200
Replay and repeatRepeating every second day gives good coverage with the audience
15 x 10 minute play $4500
BoostBoost can be targeted
geographically and via profession and spread over a number of days
$125 each for LinkedIn and Facebook gives good coverage over 7 days. Can be topped
up as required in $20.00 increments.$250
Photo Careful composition costs nothing Free Free
Spot Ads24 per day, for 3 days,every second
week over the month.144 spots @$30.00 $4320.00
Video Interview10 Minute Video captured via
webcam for authenticity$800 $600.00
Repurpose Boosts Google website ranking Not done by HPR so Free Free
The full strategy costs $9870.00 for a one month campaign
healthprofessionalradio.com.auwww.hpr.fmHEALTH PROFESSIONAL RADIO
PACKAGE PRICE LIST
10 x 30 second spots $330.00
50 x 30 second spots $1,320.00
100 x 30 second spots $1,980.00
10 x 60 second spots $660.00
50 x 60 second spots $2,640.00
100 x 60 second spots $3,960.00
10 x 120 second spots $1,320.00
50 x 120 second spots $5,280.00
100 x 120 second spots $7,920.00
Spot Ads (Distributed Run of Station)
Standard Rate Card
HEALTH PROFESSIONAL RADIOhealthprofessionalradio.com.auwww.hpr.fm
Sponsored Interview
PACKAGE PRICE LISTIncluded social
media boost
1 x 5 Minute $330.00 $66.00
5 x 5 Minute $1,320.00 $264.00
10 x 5 Minute $1,980.00 $396.00
1 x 10 Minute $660.00 $132.00
5 x 10 Minute $2,640.00 $528.00
10 x 10 Minute $3,960.00 $792.00
1 x 30 Minute $1,980.00 $396.00
5 x 30 Minute $7,920.00 $1,584.00
10 x 30 Minute $11,880.00 $2,376.00
healthprofessionalradio.com.auwww.hpr.fm
For your inquiries,
please send us an
email to [email protected]
so we can arrange a
time for a phone
call to discuss the
proposal and move
forward from there.
HEALTH PROFESSIONAL RADIO